Innovation and Imitation Effects in the Mobile

In: Business and Management

Submitted By OK603
Words 6312
Pages 26
Serv Bus (2012) 6:265–278 DOI 10.1007/s11628-012-0135-0 EMPIRICAL ARTICLE

Innovation and imitation effects in the mobile telecommunication service market
Sang-Gun Lee • Byeonghwa Park • Si-Hyeon Kim Hong-Hee Lee


Received: 11 February 2011 / Accepted: 26 January 2012 / Published online: 15 May 2012 Ó Springer-Verlag 2012

Abstract This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the impact of both innovation and imitation effects on the mobile phone adoption in South Korea. The results showed that the imitation effect of the first mover was larger than those of the followers in the mature mobile telecommunication services market in South Korea. The innovation effect of the follower was larger than that of the first mover, and the innovation effect was larger than the imitation effect in the market. Keywords Innovation effect Á Imitation effect Á Diffusion model Á Mobile telecommunication market
S.-G. Lee Department of Business Administration, School of Business Administration, Sogang University, Shinsu-dong #1 Mapo-gu, Seoul 121-742, Korea e-mail: sglee1028@yahoo.com B. Park College of Business Administration, Euiyang Hall, Keimyung University, Daegu 704-701, Korea e-mail: byeonghwa.park@gmail.com S.-H. Kim Qualcomm CDMA Technologies Korea, 17th Fl. DukMyung Bldg. 170-9 Samsung-dong, Kangnam-ku, Seoul 135-090, Korea e-mail: skim@qualcomm.com H.-H. Lee (&) College of Business and Economics, Dankook University, 126, Jukjeon-dong, Suji-gu, Yongin-si, Gyeonggi-do 448-701, Korea e-mail:…...

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