Free Essay

It Park Resort Cordova

In: Other Topics

Submitted By jdbasalo
Words 3196
Pages 13
R1
R1

CEBU INSTITUTE OF TECHNOLOGY – UNIVERSITY
College of Engineering and Architecture
-------------------------------------------------
Department of Architecture

A PROPOSED IT PARK RESORT IN CORDOVA

Basalo, Jhane Diane L.
Cantal, Cheque L.
Doron, Angelie G.

Ar. Alyckhine De la Torre
Technical Advisor

Ar. Leonida De Vera
Thesis Coordinator

Chapter 1
The Problem and Its Scope 1.1 Introduction
The world is constantly changing through the widespread availability of information and communication technologies that led to utmost capacity for dissemination of knowledge and information. The IT revolution has improved the economic growth and productivity thus, increasing demand for the business process outsourcing (BPO) industry drove the establishment and infrastructure of many IT parks and centres. IT parks in the Philippines are solid indicators of progress, both in the technological and economic spheres, because of their competitive workforce and multilingual abilities that most multinational companies would prefer to reach out.
The Department of Science and Technology-Information and Communications Technology office (DOST-ICT) together with the private sector, like Farlis Development Corporation, is pushing for the improvement of the industry in the country by working together to attract other companies to engage in offshore outsourcing in the country.
Cordova is a municipality located in the 6th district of Cebu Province in the Philippines. Most of Cordova lies on separate islands off the southern coast of Mactan island connected over three bridges. The emerging development from the neighbouring cities of Cordova will soon overflow in the municipality. Cordova is favourable for investments like IT Park due to a stable peace and order situation with a concrete road pavement. The current rapid increase of local or foreign investors and tourists urges the establishment of an IT Park and the need for means of entertainment and relaxation to cater their interests.
In line with DOST-ICT and private sector’s intention, the researchers aim to create a new ambience for a light industrial eco-zone featuring a resort instead of simply an office building to attract investors and tourists and provide employment making the structure more functional and productive. 1.2 Statement of the Problem
Generally, the study examines the need of providing a light industrial park incorporated with amenities or recreational attraction for innovative ways in the context of job satisfaction and productivity.
Specifically, the study seeks to answer the following questions: 1. What is the role of information and communication technology in an economy? 2. What are the characteristics and conditions of the location? 3.1 Climate 3.2 Land Classification 3.3 Topography 3.4 Soil type 3.5 Slope stability 3.6 Flooding hazard 3. What are the natural resources and potentials of the location? 4.7 Erosion Potential 4.8 Land capability 4.9 Mineral resources 4. What utilities are available in the area? 5.10 Road 5.11 Water 5.12 Power 5.13 Drainage 5.14 Waste Disposal 5.15 Communication 5. What are the existing establishments in the area? 6.16 Industry 6.17 Commerce 6.18 Tourism 6.19 Housing 6. What are the elements and theories to be used in planning a sustainable IT park resort? 7. What is the role of resort in an IT park? 8. What is the overall impact of the development on the cultural and social theory?

1.3 Significance of the Study
The progress of information and technology is becoming increasingly important for economic and social development. It helps to create an enabling environment through job creation that improves knowledge and skills for building human resources, poverty reduction and economic growth. Technology offer immediate connectivity that reduces communication and transaction cost by physical travel and thereby improve productivity.
As the population becomes increasingly urbanized, the demand for attractions which are environmentally friendly is fundamental. The establishment of resort to an IT park defines the character of place and provide opportunities for outdoor relaxation to the end users.

1.4 Definition of Terms
The following terms are defined according to the manner the researchers as Architecture students use the terms in the study.
Development. The process of adding improvements to a parcel of land or the structure itself.
Economic Growth. It is used to describe the increase in the amount of goods and services produced per head of the population over a period of time.
Information and Technology (IT). It refers to the application of technologies such as telecommunications for business that provides employment and global connectivity.
IT Park. It is a place that has been zoned for light industry to reduce pollution especially on residential areas.
Municipality. It is an administrative division having corporate status that has its own government and a native Filipino term for town.
Resort. A place used for relaxation or recreation, attracting visitors for vacation and/or tourism.
Sustainable. The term used referring to a liveable environment that lasts longer and remain productive over the years.

1.5 Scope and Limitations of the Study
The study firmly embodies the land area of Gabi, Cordova where the site is located for the development. The study is conducted from June to October 2014 in the municipality of Cordova, Cebu.
The research study covers the development of IT park resort that will attract investors, local and foreign tourists, and promote industrial growth in terms of employment and productivity. The aspects looked into were the design of resort and other facilities to be integrated, site planning for good circulation around the structures with the configuration of entrance and exit for traffic, and the appropriate architectural elements for aesthetics and sustainability of the building.
The limitations of the approach in the research study is the utilities, the acquisition of numerous companies, and other aspects that are not mentioned in the study. There have been a difficulty upon acquiring the necessary data from public and private sector because of their hectic schedule and the time travel, though it is believed that not all cause detrimental effect in achieving the research objectives and aims. 1.6 Conceptual Framework
The major concept of this study is to focus on the regional economic development of Cordova and its adjacent cities by its pleasing new environment.
Figure 1 shows the relationship of input variables comprised of people involved in the study followed by the process that contains survey, data analysis, and the tools to be used in collecting data. Lastly, the output variables contain the development of Cordova IT Park Resort.

Figure 1. A Conceptual Paradigm 1.7 Organization of the Study
Chapter 1 presents the introduction, importance of the study, statement of the problem, definition of terms and limitations of the study.
Chapter 2 contains the review of related literature and research studies related to the problem being investigated that will help resolve the current issues of study and to approach at a better solutions for the problem.
Chapter 3 encloses the research methodology, procedures of collecting data and the development of instruments with sampling design and statistical treatment of data.
Chapter 4 comprises the result of analysis, presentation and interpretation of data.
Chapter 5 presents the summary of the study, findings, conclusion and recommendations for more study.

Chapter 2

Review of Related Literature and Studies

The previous chapter outlined the background and a brief overview of the study. This study is heavily oriented towards the application of information systems in developing countries, among individuals, in communities, government and business. In this review, the researchers summarizes the current body of knowledge by providing general background and the context of different types of publications, reviews, local literature including its legal basis in relevance to the topic explored in this study. The chapter will also discuss a body of literature in publications, including websites and articles, examining the design, adoption of past solutions, uses and impacts of information and technology parks in the country. 2.1 Related Literature
Kramer and Dedrick (2002) states that there is a consensus among economists that technology innovation and diffusion plays a critical role in stimulating economic growth and productivity. There are also good reasons to expect that investments in IT in particular will promote economic growth.
The idea of developing an IT Park as the centre of IT innovation in the country has become the solid indicators of progress in terms of economic growth and productivity. Cebu is an ideal BPO destination that is positioned to penetrate the emerging market for knowledge process outsourcing with a growing population of professionals and as a favourite tourist destination. Resort is a place designed for an escape or restoration from the world of work and daily care. Resorts have had to adapt to changes in transportation, consumer tastes, demographics, and competition as mentioned by Robert Christie Mill (2008) in the book of Resorts: Management and Operations. It also discussed that an amenity is a rather broad concept that can encompass virtually any feature that is attractive to a given market and thus adds value to land. The two basic reasons for including amenities in a recreational development is to increase the value of the real estate and to get marketing leverage. A well-designed recreational attraction adds credibility to the development and the developer and can aid in attracting guests to a property or customers to a development. In formulating a design solution for the incorporation of resort features into a light industrial park, the researchers must observe and explore the new trends of resort industry corresponding to its environment and social practices. Resort development is an amenity strategy for marketing leverage and basis for profit operation of IT Park as large innovative development in Cordova.
The development of light industrial park resort needs to consider its environment and approach to individuals without hazard. The International Union for Conservation of Nature (IUCN) cited one of the five principles for Siting and Design of Hotels and Resorts (2012) that where possible, hotels and resorts blend into their natural landscape, enhance it, and use nature as a source of inspiration in design and in operations. Building design, height, orientation and density is guided by the natural setting and local architectural style, in order to reduce visual impact and intrusion while maximizing natural solutions and optimizing cultural integration and identity, especially at more sensitive sites. With the existing type of industry of the Cordova that involves quarrying of Mactan stones, it has become a major problem in the municipality because of the pollution it generates. Therefore, the researchers aim to develop a non-hazardous light industrial park with resort features designed with the application of local architectural style that employs the use of a tropic natural landscape to create a character and identity of the place. The relationship of industry to environment must take considerations on the threats and weaknesses of its built environment to form a positive impact to nature.

2.2 Related Studies
Ramirez (Bartolata, Kim, Lao, Mag-iba, Orbien, and Trajano, 2009), mentioned that the main functions of IT Parks in the Philippines could be seen as providing the environment for investors and firms to develop new technologies and seek profit in the country. The environment that is able to foster a good profit is essential in attracting investors, both local and international. Philippines cost effectives serves as one of the main reasons why foreigner place in their feet to the market. Thus, Philippines with high quality labor can easily assimilate to the professional environment of foreigners. Cordova, Cebu is approximately located in the center of the Visayas Region strengthens the production of the country in terms of business, trade and manpower. The city with the presence of an international airport is capable to facilitate the new technologies and people from all over the world.
Victorina Zosa (2004) stated that Cebu is a tourism gateway in the Philippines. Tourists are drawn by its mix of metropolitan and rural ambience. The presence of hotels, convention centers, cosmopolitan restaurants, and shopping complexes make Cebu an ideal combination for business meetings cum tourism activities. A number of beach resorts, ranging from a five-star to inexpensive category, dot the island.
Since Cordova is adjacent to the city of Cebu it has become a jump-off point for eco-tourism in the country. Thus, the development of resort in an IT park in Cordova is an ideal combination to promote tourism and captive the attention of the investors from both domestic and international. It is suitable to build up a resort not just to attract but also to give a pleasant environment for tourist locally and internationally.

CHAPTER 3
RESEARCH METHODOLOGY

In this chapter summarizes the breadth of methodologies and methods used in research. The researchers present the research instruments used to obtain the data needed and how these data were obtained. This chapter also include the relevant characteristics of the population and the sample size.

3.1 Methods of Research
In this study, the researchers used the descriptive method of research. The present study is also classified as quantitative-qualitative research. The researchers employed research design and methodology to achieve the objectives of this study. 3.2.1 Descriptive Method
The method of research which concerns itself with the present phenomena in terms of conditions, practices, beliefs, processes, relationships or trends. This will provide information of what and who is to be measured. According to Dr. Y.P. Aggarwal (2008) descriptive research is devoted to the gathering of information about prevailing conditions or situations for the purpose of description and interpretation. The present study was concern with the current trends in Information and technology. The descriptive method was the most applicable method to use for this study since it discusses the present developments in IT industry not just in the city but also in the country. The descriptive approach was adopted for collecting data of people involved in the study.

3.2.2 Qualitative and Quantitative Research
Qualitative and Quantitative are clerical tools for collecting data. Clerical tools are used by the researchers to study people and gather data to accomplish the objectives of this study.
Qualitative research is primarily to describe a situation or phenomenon. This rely on different methods in gathering information such as observations and interviews. Observation may be participant and non-participant observation. In this study the researchers used both participant and non-participant observation, since it is applicable in observing the research environment and the subject which includes the respondents. And for interviews, the researchers used an interview schedule. An interview schedule may be done face to face, by telephone or other electronic media. In the present study researchers used and interview schedule as a tool in collecting data from the people involved in the study. Quantitative research is a method used in collecting numerical data from the survey to explain a particular questions. The survey method was conducted through a list of written questions which was distributed to the respondents randomly. And other data are also gather through the use of questionnaire and done by face-to-face conversations and electronic media.

3.2 Methods of Collecting Data
The method of collecting data used was the Descriptive-Normative Survey. This method provides descriptive information about the sample population studied by the researchers. According to Neeru Salaria (2008), the survey research employs applications of scientific method by critically analysing and examining the source materials, by analysing and interpreting data, and by arriving at generalization and prediction.
Since, this study was undertaken to study the sample population of the present research environment. Hence, the descriptive normative survey method is adopted. The descriptive method describes data and characteristics about what is being studied and are tabulated by means of statistical treatment of analysis.

The collected data are categorized according to the approaches of gathering information as follows: A. Primary Data. Data are gathered from primary sources. Primary sources reflects the individual viewpoint of the respondents. Interviews, Observations and Questionnaires are examples of primary data that were used in this study. B. Secondary Data. Data are gathered from secondary source. In this study secondary data are collected and grouped into categories: 1. Government publications. The data are collected in the Municipality of Cordova together with a cover letter signed by the Mayor and the head of the Municipal Planning and Development Coordinator (MPDC) to collect the necessary data for the study. The Data such as the socio-economic profile of Cordova and demographic information were gathered. 2. Previous research. Researchers collected earlier studies that have already done by others that provide information relevant to the present study. 3. Mass media. Data that are published in books, magazines, newspapers and articles including internet sources are also gathered by the researchers to obtain the data needed for the data collection.

3.3 Development of Research Instrument(s) The Primary data which the data used in research originally obtained through the following tools: 1. Observation. The process of enabling researchers to learn about the activities of the people under the study in the natural setting through observing and participating in those activities, (DeWALT & DeWALT 2002). The method allows the researchers to gather the behaviours and the events in locale by using the five sense.

2. Questionnaire. The questionnaire is essentially a structured technique for collecting data. Generally, it is a series of written questions for which the respondents has to provide answers, (Bell 1999). This method intention to have specific information and minimize bias in making and asking questions in the respondents. These questionnaire were distributed to the respondents and are retrieved.

3.4 Sampling Design
Sampling as defined by Merriam-Webster is a process or technique of selecting a representative part of a population to determine the parameters or characteristics of the whole population. Sampling enables the researchers to evaluate and obtain information about a large group by selecting a few members thus saves time and money.
The researchers employed a probability technique specifically a cluster sampling by which a population is divided into clusters or blocks and then within the final cluster is applied with any methods of selecting a sample. In this case, the proportion of the population to be sample is 20% out of 13 barangays for the first cluster and take 20% within the selected barangay through simple random sampling for the final cluster. The respondents in the study were then selected from the final cluster. Snowball sampling is also used for acquiring further information from investors, tourists, and customer service representatives to attain the sample size.

3.5 Statistical Treatment of Data
Statistical treatment of data is describing or defining a statistical analysis. The data generated by questionnaires and observation will be checked and coded by computer to organize and analyse data into a statistical descriptive type of analysis. The organization of data is important so that appropriate conclusions can be drawn.
The data gathered are to be tabulated and presented through tables, bar charts and figures summarizing frequencies and percentages for statistical analysis and interpretation. The quantifiable data are measured by the central tendencies like mean, median and mode to describe how data are concentrated. The systematic and random errors from an experiment should be taken consideration to get right inferences. The findings obtained will be discussed to form a basis for the research findings, conclusions and recommendations.…...

Similar Documents

Free Essay

Parks

...For many people who live in cities, parks are an important part of the landscape. They provide a place for people to relax and play sports, as well as a refuge from the often harsh environment of a city. What people often overlook is that parks also provide considerable environmental benefits. One benefit of parks is that plants absorb carbon dioxide—a key pollutant—and emit oxygen, which humans need to breathe. According to one study, an acre of trees can absorb the same amount of carbon dioxide that a typical car emits in 11,000 miles of driving. Parks also make cities cooler. Scientists have long noted what is called the Urban Heat Island Effect: building materials such as metal, concrete, and asphalt absorb much more of the sun’s heat and release it much more quickly than organic surfaces like trees and grass. Because city landscapes contain so much of these building materials, cities are usually warmer than surrounding rural areas. Parks and other green spaces help to mitigate the Urban Heat Island Effect. Unfortunately, many cities cannot easily create more parks because most land is already being used for buildings, roads, parking lots, and other essential parts of the urban environment. However, cities could benefit from many of the positive effects of parks by encouraging citizens to create another type of green space: rooftop gardens. While most people would not think of starting a garden on their roof, human beings have been planting gardens on rooftops for......

Words: 420 - Pages: 2

Premium Essay

Resorts

...Marcus Thigpen Grand Champions Resort is a new trend setting resort that will take vacation spots and family tourism to a whole new level. The property will be trend setting and state of the art for anything of its quality. The property will be a 5 star resort with 300 rooms and will 24 hour service. The property will be like any other 5 star properties as far as department make up, with all the departments that are essential in making a hotel hold a 5 star rate. In addition to our room revenue we will have dining options in the hotel that are unique in different ways so our clients will have a choice of a wide array food and beverage. Some of the bar options will include two bars, a wine bar named Eno and Sports Bar and a bar named Champions Lounge. Choices we will have two bars one wine bar called Eno and Sports bar called Champions Lounge. The dining options will include Gibson’s Steak House and Shaw’s Crab House. We will have several different rooms with different layout so we are able to satisfy everyone taste. There will be an assortment of rooms with different styles that will satisfy everyone's individual tastes. Grand Champions Resort anticipates room revenue of $150,000 a year. The room revenue will be used to calculate the Average Daily Rate (ADR), which is the room revenue divided by the number of rooms occupied during the year in the hotel (Investing Answer, 2012). The ADR basically tells you what the average amount paid for a room over......

Words: 3161 - Pages: 13

Premium Essay

What Are the Disney Resorts and Parks Aiming for?

...What are the Disney resorts and parks aiming for? 1) The Disney resorts and parks were aiming for a market that focused on creating images, experiences and products to customers that emphasized fun, imagination and service. It aimed to provide a place where customers could escape the cares of the real world through the "magic" of legendary fairytale and familiar Disney characters. The market targeted families and children and the company had already built a popular brand that was associated with wholesome family entertainment. 2) Was Disney's choice of the Paris site a mistake? Yes, the choice of the Paris site was a mistake because the lifestyle, culture and ideas of Paris were very different from the culture of the Americans which caused many of the people of Paris to be in opposition with one critic referring to it as "a horror made of cardboard, plastic, and appalling colors...taken straight out of comic book written for obese Americans". The site initially seemed ideal because of the location could provide access to millions of people. Paris was a highly attractive destination and Europeans generally take more vacation time than Americans. Disney however did not anticipate the backlash they faced due to significant cultural differences such as eating behaviors were different, French visitors were highly intolerant of long lines, Disney's grooming standards for employees were deemed too strict and excessive by the French and were met with protest and the area that......

Words: 325 - Pages: 2

Premium Essay

Sheraton on the Park

...Table of Contents Procedures 2 1. Introduction of Sheraton 2 2. The role of the HR Manager 3 3. The overall business strategy 4 4. The adopts reference to the employment relationship 5 Reference 5 Procedures 1. Introduction of Sheraton Located in the Centre of Sydney's, Sheraton on the Park (formerly known as Grand Park) was purchased and changed the name by Sheraton Hotel in 1994. Public areas of the hotel include two restaurants, a lounge-style glasses and a lobby lounge. The facilities include 24-hour business services center as secretarial support and access to computers. At the same time, a ballroom, capable of sitting 550 people, and nine smaller function rooms. The occupancy rate of the hotel (often used as a measure of commercial viability) exceeds 95%. Overlooking Hyde Park, the hotel building has 559 rooms and including 49 suites. All are equipped with marble bathrooms, three International Direct Dial telephone, executive writing desk, and on-demand movies in room, walk-in closet, room safe, and mini-bar and control individual air conditioning. Guests can use the health club, heated indoor pool, gym, beauty salon, massage, sauna, steam room, 24-hour room service and laundry service. The occupancy rate is, however, depending on the severity of the season in June, July and August are traditionally the quietest periods Sydney hotel. On holidays, such as Easter and weekends tend to be quiet as well. At the time of the hotels offer special......

Words: 1929 - Pages: 8

Premium Essay

Theme Park

...Appendix 1 Case study: Shanghai Disney Resort Joint ventured by Walt Disney Parks and Resorts and the Shanghai Government, the Shanghai Disney Resort has been started since 2009. The entire project is divided into two phases. The first phase is scheduled to be completed in December 2014. It includes a Magic Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The budget of the project amounts to US$ 4.5 billion. The Resort is built in a style similar to other Disney Resorts around the world. At the same time, special fascinations are designed to attract Chinese guests. Distinctive performance will be organised in particular Chinese festivals. After completion of the first phase, the Resort is expected to serve 12 million guests during the first six months. As expected, the guests will be local citizens and residents in the neighbouring provinces. Gradually, the Resort plans to attract customers from the entire nation, as well as tourists from countries in the vicinity, such as South Korea, Singapore, Malaysia and Taiwan. The management budgets at 40 million guests per year, until the completion of the second phase. The management anticipates a similar customer profile in the target market segment. That is, families with young children are the primary targets. Secondarily, the Resort aims at young couples, tourists, and youth...

Words: 1370 - Pages: 6

Premium Essay

Theme Parks

...Theme Park Investigation for TRC, Inc. Prepared by Jeorge Vega Director of Vega Consulting Group Report Distributed May 7, 2010 Prepared for TRC, Inc. INTRODUCTION This report examines the current state of the theme park industry and how TRC, Inc. can expand into the state of Florida. Florida already has theme parks that range from Disney World to Busch Gardens, zoos and aquariums. Vega Consulting group will analyze and investigate future possibilities for TRC, Inc. Theme parks and amusement parks are places people to go to have fun, relax and enjoy themselves. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater to children, teenagers, and adults. A theme park is differentiated from an amusement park by its various sections devoted to telling a particular story. In this report, Vega Consulting Group will look at what makes a theme park successful, the demographics of the local audience of where the park will be located and built. This report will also look the competition and will analyze their strong and weak points and we will look at the developing trends in theme parks as far as what the theme parks of the future will be and what it will offer to the public. History of Theme Parks Theme parks date as far back as 1133 and began in England. Back then, they were known as periodic fairs and are to be known as the parent for the modern theme park. Beginning in the Elizabethan period...

Words: 1883 - Pages: 8

Free Essay

What Are the Disney Resorts and Parks Aiming for?

...REPUBLIKA E SHQIPËRISË UNIVERSITETI I TIRANËS Fakulteti i Ekonomisë MSc. Administrim Biznesi Tiranë, Shqipëri TEMA: ENFP 1 Contents Hyrje .............................................................................................................................................................. 3 1. 2. Kritika të studiuesve për indikatorin e Myers&Briggs .......................................................................... 3 Karakteristikat e ENFP ........................................................................................................................... 4 2.1. 2.2. 2.3. 3. Vlerat e një ENFP........................................................................................................................... 5 Pikat e forta të ENFP-ve ............................................................................................................... 5 Dobësitë e ENFP-ve ....................................................................................................................... 6 Si ndikon tipi në zgjedhjen tonë për karrierën...................................................................................... 7 3.1. 3.2. 3.3. Përshkrim i detajuar i karrierës për tipat ENFP ............................................................................ 8 Mënyra të mundshme karriere për ENFP ..................................................................................... 9 Karrierat më pak popullore për ENFP ..........................

Words: 3593 - Pages: 15

Free Essay

Resort

...contrast between 3 resorts in my hometown namely Novotel (4 star resort), Anantara and Sealink (5 star resorts). Nowadays, people go travel more and more popular. Choosing a quality resort is an important step. There are some similarities and differences between them. . I have devided this talk into 4 part. There are a number of points. I’d like to make: 1- Location 2- Facilities 3- Prices 4- Conclusion And if you have any question, please ask me.I’ll be happy to answer them at the end. I should only take about 5min of ur time.Let’s start by their location. All of their locations vary considerately. While Novotel is located near in the heart of Phan Thiet city, both of Sealink and Anantara is far from the city. however, they are located in the middle in Mũi Né resorts. Sealink and anantara are situated about a 20-minute driving motor from the centre of Phan Thiet city. the distance from Novotel to the Phan Thiet centre is only 5 mins by walking and close to many transport station like bus stop, train station. Now, moving on the facilities. There are some differences and similarities among the resort regarding facilities. All three resorts have variety of facilities such as spacious rooms, bar, villa, restaurant, swimming pool. However, Novotel and Sealink have own golf course. In contrast, Anantara is a ideal place to enjoy message. Furthermore, guests can cook their own meal at villa in Sealink resort Next, I’d like to focus on prices. Each resort......

Words: 1331 - Pages: 6

Premium Essay

Park Resort Case Study

...A Critical Review of ‘Park Resort’ Case Study Relating To Motivations of Employees Performance Introduction Motivation in work place is important since it is one of the key roles play in productivity growth, achieving goals and business objectivity (Stanton 1983; Vempati 2013) as well as a sign of successful organization (Huczynski and Buchanan 2013). When employees are highly motivated, they will put more effort on the job and enhance their productivity and the quality of their performance (Chiang and Jang 2008). This work is aimed to critically review the ‘Park Resorts’ case relating to motivation aspect of employee and the management’s insight. Both hotel employees and the management acknowledge the importance of employee motivation (Chiang and Jang 2008). This case presents critical learning points on what motivates and drives employee of Park Resort from various motivation theory, namely McGregor’s Theory X and Theory Y, Maslow’s Pyramids of Needs and Amabile & Kramer’s inner work theory, and how does the company sees the importance of such motivation for its benefit. ‘Park Resort’ Case In order to know what is happening in his business, Andy Edge – Marketing Director of Park Resorts – going undercover for a 10-day period in 2 resorts of the group. During his stay, he was joining cleaning departments. He found that there was different performance of the cleaning staffs at the two resorts. The staffs in the first resort were not enthusiast, complaining......

Words: 1542 - Pages: 7

Free Essay

Resort Management

...A’Famosa Resort. We’ve came a very long way from a humble beginning. Here are some interesting fact about A’Famosa Resort. In the year 1992, A’Famosa Resort development project begins with its massive land fills and construction of Golf course. It was carefully crafted with great skill and vision by an Australian golf architect, Ross C. Watson. In the same time, the massive project of constructing Villas, Condos and Hotel begun. The Villas was aspired by the architecture from foreign land where each unit of the Villa are equips with a private swimming pool. In the year of 1996, A’Famosa Resort introduced its very first Theme Park; Water World. The wet park was the visionary of the founder to have a place for family to have fun. The park makes it debut with its 7 storey high slide. A’Famosa Resort had open its gates for million of visitors to the resort ever since then. Year 2001 marks the date for the opening of Animal World Safari. The animal sanctuary was build on a 150-acres land where animals can roam freely. The concept was to build an animal kingdom where visitors will need to hoop on a truck to venture in to the Safari. One year soon after that, year 2002 A’Famosa Resort introduced its another new attraction which was the Cowboy Town. Live up by its name, the Cowboy Town was the visionary of the founder to relive the era of the Wild Wild West. The daily fireworks during its Carnival had been a normality for the locals. Up to today, A’Famosa Resort is......

Words: 1040 - Pages: 5

Premium Essay

Vail Resorts

...Vail Resorts, Inc. (NYSC: MTN) June 22, 2014 Securities Analysis Vail Resorts, Inc. (MTN) Company Background (Life Cycle Analysis) Vail Resorts, Inc. is a Premium Luxury Resort company that resides around the mountains and their product would be the great outdoors. The outdoors activity is what brings people to the resort. Their mission statement is “Experience of a Life Time”. Vail Resorts, Inc. considers themselves to have 5 different stakeholders, first is the guest, second is their employees, third is the community, forth is nature and the environment and the fifth is the shareholders. All 5 stakeholders are very important to Vail Resorts, Inc. and are part of every thought when growing the company. The foundation of the company was established in the mid 1950’s by some skiers (Pete Seibert and Earl Eaton) that had a dream to build a ski resort like no other. Vail Resorts, Inc. falls into three different areas which are the mountain, lodging, and real estate. The company is known for their mountain resorts which is Vail, Beaver Creek, Breckenridge and Keystone that is in Colorado; Heavenly, North star and Kirkwood in the Lake Tahoe area in California and Nevada; Canyons in Park City; Afton Alps in Minnesota and Mt. Brighton in Michigan. Vail Resorts, Inc. Hospitality which is the lodging division that owns and operates hotels, condos and private residences located in the area. The lodging division of the company includes five Rock Resorts luxury......

Words: 1379 - Pages: 6

Premium Essay

Theme Parks

...Themes, Entertainment ________________________________________ The theme park, as an experience design, differs from amusement parks in the critical design intent of its architects. Theme landscapes are developed to distill a glimpse of world /out of this world locations, not unlike a world's fair, at a single location. These entertainment complexes are familiar vacation territories for generations of the world's travel public, as theme parks are deliberately designed to be internationally-focused attractants. The successful dynamism of these landscapes designed for appeal and dependable itinerary offer assurances of what can be expected, with safety and value for the expense of time and money. Generally, themed landscapes perpetuate and promote folk history and cultural traditions, as these are exploited, yet celebrated, simultaneously. Perception of space in the themed environment, without apologies, is inauthentic, but never-the-less successful, and delightful moments for the viewer. Intentionally, architecture is manipulated in order to impart the necessary factors which will aid in promoting happiness by use of ironic realism. Despite pretentions, everyone enjoys themed experiences at some level. Ambivalent designers are not undermined by the pristine and ineffectual notions the design profession propagates on what characterizes good design. Rather, the successful destination architect gives social value and art to underappreciated human elements in architecture.......

Words: 6823 - Pages: 28

Premium Essay

Resort Proposal

...Resort Proposal Learning Team C Yleanna Mata, Rachael Toel, Shaunte Vargas ECO/365 Todd Meyer Resort Proposal Free Yourself Resorts Corporation is a make believe brand of resorts that is based in the United States. Free Yourself Resorts provides themed escapes for individuals and families to be rid of the daily hustle and bustle and indulge in a dream vacation. With the economy recovering and increased societal confidence in the economy, people are taking more vacations. Not only are they taking more vacations, but people are willing to pay to make their dream vacations come true. This confidence in the recovery of the economy creates the perfect setting for the Free Yourself Resorts Corporation to expand into new horizons. The marketing director has requested a proposal for a new product that the Corporation could use to take full advantage of the current market conditions and expand. Free Yourself Resorts currently has a number of resorts dedicated to couples and family escapes but none directed towards a specific group. A resort that has the potential to propel the Corporation to the top of the resort industry is a themed resort for regency era romantic novel enthusiasts. Women have been reading romance novels for centuries, most thinking of themselves as the main character. This resort is the place where they can act out their favorite regency era romance novels. No acting skills are necessary as the male counterpart will be a trained actor. The......

Words: 1804 - Pages: 8

Premium Essay

Memorial Park

...Blue Heaven Memorial Park and Resort Business Plan The Blue Heaven Memorial Park and Resort business plan presented on the following pages is based on research for a Blue Heaven Memorial Park and Resort business in Inawayan, Sta. Cruz, Davao del Sur. It was developed by self-made marketing specialist, Bernardo F. Basmayor, Proprietor of Bottomline Interactive Multimedia Speech Laboratory and Educational Technology. Blue Heaven Memorial Park and Resort Scenario Blue Heaven Memorial Park and Resort is located at Inawayan, Sta. Cruz, Davao del Sur. The currently non-operational organic fertilizer facility, containing an area of 23,240 sq. m., is available for sale at Php250.00 per sq. m.. Blue Heaven Memorial Park and Resort is seeking a Php7,793,000.00 loan to completely purchase the land located at Inawayan, Sta. Cruz, Davao del Sur and to develop the site into a memorial park, coupled with a well landscaped resort facility. The business can have a minimum total sales revenue of Php84,000,000.00 for the total 5,600 lots available for sale at a minimum of Php15,000.00 per lot, aside from the income generated from the sales of mausoleum, maintenance service fees and the resort fees. Prevailing price of memorial lots is Php20,000.00 to 79,000.00 per lot (from actual interviews and from internet sources). The purchase of this 23,240 sq. m. area is a good purchase because this is cheap and the area is very strategically located near the Inawayan cemetery; located in an...

Words: 9033 - Pages: 37

Free Essay

Ski Resort

.... ~ HarvardBusinessSchool 9-395-019 Rev. January 24, 1997 Steamboat Ski & Resort Corporation As Charlie Mayfield, vice president of Marketing for Steamboat Ski & Resort Corporation (SSRC) in Steamboat Springs, Colorado, looked out of bis office and saw the lines at the ticket windows on a warm, sunny day in March 1993, he smiled to himself. SSRCwas having its best year ever and had maintained its position as one of the premier North American ski resorts. SSRCwas not, however, immune to the difficulties faced by the ski industry. First, Mayfield was concerned about the trend among customers of coming to Steamboat and other ski resorts and spending fewer of their vacation days skiing on the mountain, preferring instead to participate in other wintertime activities such as snowmobiling. Second, while skier days1 had continued to increase in Colorado over the last several years, the number of skier days in the entire United States had actually decreased. Furthermore, Steamboat's share of the Colorado skier market had steadily decreased since 1990. FinaIly, Mayfield was concerned about Steamboat's low percentage, relative to other resorts, of visitors who intended to make a repeat visit to the resort. In the 1991-92season, the percentage of Steamboat destination skiers intending to make a repeat visit to Steamboat declined to 55%; other resorts, such as the group of Disney Resorts, claimed as high as a 90% repeat visit rate. These trends, combined with Steamboat......

Words: 5231 - Pages: 21

Lien 10: flashx Add: 02-12-2018 05:29 PM | Interpersonal Communication - 824 Words | vendetta