English and Literature
Submitted By gdavids1992
Elements of Effective Business Writing (relevant to FIN 404)
1. 2. 3. 4. 5. Have a clearly defined purpose Know your audience KISS principle Logical organization and transitions Effective/appropriate formatting
Most business writing is done either to request something, make a recommendation or direct an action. In any case, make sure that your writing sticks to the topic. If you include extraneous information, the reader may become bored, confused, or feel that you are wasting their time. Always make the connection between your point and the purpose crystal clear.
Know your audience
Have a good idea of what the reader already knows (don’t make the reader feel like you are lecturing them on things that they already know) and, more importantly, wants to know. Anticipate questions that the reader has (or may develop as they go through your writing) and answer them. Some of the most common questions deal with alternatives - present other potential courses of action and explain the advantages and disadvantages relative to your recommendation. Other common questions relate to uncertainties – providing results of sensitivity analysis (or other “what-if” analysis) helps the reader to see just how robust the results supporting your recommendation might be.
“Keep it short and sweet.” (Berry Writing Group) This might not be the most common application of the KISS acronym but it is most appropriate to business writing. “Clear and concise” is also often used but it doesn’t have a nice acronym. Most business managers are very busy and often do not read everything they are given, especially if it is long. Instead, they skim, trying to get the gist of the idea quickly. This has several implications. First, don’t overinflate your writing to make it look like you did more. Think about what your writing would look like if you had to…...