Kimberly-Clark Corp.: Shopping for Virtual Product in Virtual Stores Case Study

In: Business and Management

Submitted By kaystanx3
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1. What are the business benefits derived from the technology implementation described in the case? Also discuss benefits other than those explicitly mentioned in the case.
-Store owners are able to see customer’s actions in the controlled area. It also gives privacy to a company. Competitors wouldn’t see the test. Although the new technology is expensive in to setup it is far less expensive than market tests 2. Are virtual stores like this one just an incremental innovation on the way marketing tests new product designs? Or do they have the potential to radically reinvent the way these companies work? Explain your reasons.
-They have the potential to radically reinvent the way these companies work. Large companies like Wal Mart and Target have already turned to virtual stores to see how certain products fit in their stores. Brand names such as P&G are using virtual stores to push their products to new consumers. 3. What other industries could benefit from deployments of virtual reality like the one discussed in the case? Leaving aside the cost of technology, what new products or services could you envision within those industries? Provide some examples.
-Virtual reality systems were mainly used by military for training but soon evolved and have been used by large companies like Kimberly-Clark. In my opinion, businesses like John Deere and other farming companies could benefit from deployments of virtual reality. They could test out machines that have yet to be built and create the design. Also, trucking companies could use them to teach truck drivers to drive in certain weather conditions. And of course careers with doctors and nurses should use virtual reality for training.

Kimberly-Clark, a consumer-goods maker, has created a virtual store to not only help retailers market their products but also sell them. Virtual reality…...

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