In: Business and Management

Submitted By miiaeriksson
Words 676
Pages 3
Maria Eriksson - 890131-4701 – group 19

Leax Group – Strategy and technology

1. Analyze Leax environment and identify 3-5 key trends.

To describe the macro environment for companies and countries, the PESTEL-theory can be applied. This is a standard environmental analysis, and the elements influence the possible success or failure in a strategy. This framework contains the pieces of political, economic, social, technological, environmental and legal elements. (Fundamentals of strategy: p25 & p218)

In the first period of Leax group’s existence, the company had a strong economic growth. Compared to competitors Leax was growing both in size and stability. Even in the economic crisis, Leax had better results than most competitors.

Leax is one of the strongest companies in the industry. They are focusing on having a wide customer range and they have many various costumers that differ in both size and stability. They have also expanded into more industries and countries than was initially planned, which makes their social element strong and broad.

One of the reasons why Leax is successful is because of the big focus on being up to date with technology, IT and knowledge. They are focusing on quality, which benefits in efficiency and reliability. This is also beneficial when accessing new industries in order to be able to compete with existing companies.

Leax group is dependent on good personnel and highly values the well being of their staff. They are doing this with education and training when needed and finding the best solutions when in bad times. The legal element is important for a company of large size and with a great focus on the staff that Leax group has.

3 trends that have affected Leax group are; the globalisation of the company, expanding into new industries and the economic crisis.

Because of the rapid success and growth of…...

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