Legal and Ethics

In: Business and Management

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Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property
Leonard Allan Gulley II
Strayer University
Professor Muhammad
12-16-2013

Treat others the way you would like to be treated is the main principle of ethics. Ethics is also the moral value of what is right and what is wrong which we are taught when we are at the preadolescence age and continue to develop that trait as we mature through life (Resnik, 2011). It is also up to the individual or group of individuals on how they carry out their judgments on what is ethical or unethical behavior. This is also a problem because what one person may believe is ethical another person may disagree because every individual sees and handles each situation differently based on their knowledge and their core set of values. Even though there are laws set in place to dictate what is legal and what is illegal, laws and ethical values are not the same but ethics does play a significant role to determine the factors of a law (Resnik, 2011). Ethics is also important in the business world to ensure companies are morally doing the right thing. This is significant especially for consumers so that companies do not take advantage of them and if this is the case a company may face serious consequences for doing so (Sandilands,n.d.). In marketing and advertising it is a common occurrence for ethical values to be brought up as a lot of companies straddle the fence on this sensitive subject. It is up to both the consumers and the businesses to determine their connection and how business operations should be handled to determine a positive outcome. Marketing and advertising may be unethical as companies try to target certain demographics which secludes others and this can be a potential problem because they are placing people into certain categories (“Issues in Marketing”, n.d.). That is…...

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