Levis' Advertising Plan

In: Business and Management

Submitted By pherlouiemoya
Words 6512
Pages 27
Table of Contents

Dedication …………………………………………………………………….. 01

Acknowledgement …………………………………….…………………….. 02

Executive Summary ………………………………………………………….. 03

Introduction …………………………………………………………………… 04

History …………………………………………………………………………... 05

Brands ………………………………………………………………………….. 06

Values ………………………………………………………………………….. 09

Vision Statement …………………………………………………………….. 10

Mission Statement …………………………………………………………… 11

Aspiration Statement ……………………………………………………….. 12

Situation Analysis …………………………………………………………….. 14

Competitive Analysis ……………………………………………………….. 14

Current Market Need ………………………………………………………. 15

SWOT Analysis ………………………………………………………………… 17

Objectives …………………………………………………………………….. 20

Scanning Environment ……………………………………………………... 21

Market Segmentation ……………………………………………………. 22

Target Market ………………………………………………………………. 28

Marketing Mix ………………………………………………………………. 30

Product Attributes ………………………………………………………… 31

Brand Positioning …………………………………………………………. 32

Brand Personality …………………………………………………………. 32

Features Analysis Chart ………………………………………………….. 33

Implementation …………………………………………………………… 35

Evaluation ………………………………………………………………….. 38

Budgeting ………………………………………………………………….. 41

Media Strategy ……………………………………………………………. 48

DEDICATION

• This humble effort is dedicate to the last Holy Prophet Hazrat

MUHAMMAD (PEACE BE UPON HIM)

Who is the only perfect ideal of life for human peace.

• This struggle is also dedicated to our beloved

PARENTS

• By the virtue of whose prayers and show hands are always raised for pray, for our well being, even at this moment of time.…...

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