Madonna Timless Winner

In: Business and Management

Submitted By samfsmith
Words 643
Pages 3
Madonna is the perfect example where drive and ambition resulted in her fame and success, not the direct pursuit of money and fame. Madonna had very little musical background and no contacts when she arrived in New York. However, that did not stop her. Even with this lack of training she knew that she needed to meet more people and have more exposure to get ahead. She watched and listened to current trends in music and adjusted her career to the dance music industry that was becoming popular. Madonna was a great relationship builder and motivator. She used those skills to gain more exposure which eventually led to a very successful stint with Warner Records. Madonna also realized that she needed to expand beyond music; through movies, through children’s book publishing, through a distribution deal with Warner Records, and through a contract with Live Nation. She has always managed to stay just enough in the public eye without drawing too much attention, but was very aware that when needed she could turn it on and reinvent herself. She is a brand, and the quote by the London Telegraph says it best, “What doesn’t change and hopefully never will, is Ms. Ciccone’s hypercaffeineated zeal to make the world pay attention” (“Madonna mistress of metamorphosis,” 2008).

As our book points out, strategy is about winning. Madonna has shown this through a continued understanding of what it takes to be a success. Madonna whether she realized it or not, was constantly performing SWOT throughout her career. She knew her strengths; developing relationships, understanding trends. She knew her weaknesses no real musical training or musical industry contacts. She knew when opportunities arose such as when she got out of the warner deal or when she fought for the Evita role that she had to go after them. Then last, she knew that if she at any point just tried to…...

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