Market on Teenagers

In: Business and Management

Submitted By lagator81
Words 878
Pages 4
Market Communication to Teenagers

Market Communication on Teenagers

The term teenagers refer to a young group of adolescent male and females ranging from the age of 13-19 years old(Webster, Noah,1961). This group is highly influenced by the latest trends and fads and is ideal demographic to market certain products. Such products would include music, movies, sports, and telecommunication devices. By Analyzing teenagers’ consumer needs, perceptions, and attitudes, a formidable marketing communication method can be developed to this group increasing sales of targeted products

The consumer needs of teenagers typically can be answered by asking the question “What is the latest product and how can I get my hands on it?” From cellphones and computers to music delivery systems and video games a teenager will want the latest products available to them. 91% of teenagers play video games (Van Kamp, Jeffrey,2011) and 75% of teenagers own a cellular phone; furthermore with the cellular phones teenagers typically send 50 text messages a day( Kirst, Shawn,2010). This data shows the need of teenagers to have the latest product in the cellular communication and video game demographics.

The way someone or a group sees something is their perception. The ideal way to market to teenagers would be to show that the product presented is on level with the trends the teenage group finds appealing or in teenage terms something they find “cool”. A good example would be marketing a product or person while the teenage demographic is enhanced with it. In 2011 Jeremy Lin of the New York Knicks became very popular over a short amount of time. Lin’s jersey was marketed at the peak of his fame leading his jersey being the second most sold for
Year in only a six week period (Lisk, Jason,2012). Marketing to what teenagers find intriguing (their perceptions) is ideal in…...

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