Marketing Notes

In: Business and Management

Submitted By vergarasean
Words 418
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To many French companies,Googles business model of displaying sponsored links amounted to trademark counterfeiting.Numerous advertisers sued Google and French court ruling called into question the legality of the search system.

Quaero would be superior to existing search engine technology.Search engines displayed results by matching the users keyword with the text,image,audio and video files.Quaero would enable keywords search in the unusual way ,but would also allow users to query using pictures and sounds.

The European Union however had to rule whether the money earmarked for the project amounted to unfair subsidy-something stringently forbidden by European law.Observers stated Quearo main aim as being cultural and political,rather than commercial.

2.2 Google in Germany

In 2000,Google launched the domain.In Germany,Googles free e-mail came under the court scanner.One of German-born venture capitalist insisted that Google had infringed on his trademark registration of G mail.Whats more,In 2006,Under the new government,the Germans did not officially commit to the Quaero project.

The decision which with another form of cooperation between German and French underscored the difficulty of cross-border projects,mostly because of the personal differences between project managers.Part of the problem is talk of a European challenge to Google exaggerated expectations.

In Germany, Google's email was brought to the attention of the courts. A German nationalist insisted Google had infringed on his trademarked registration of the name G mail. He won. Google quit using the term G mail and began google mail. In 2006 Angela Merkel became chancellor of Germany. Under the new government, the Germans didn't officially sanction Quaero. In January 2007 they pulled out to set up their own program named Thesues. They did say there would be cooperation like work…...

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