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Marketing Plan Draft

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Marketing Plan PepsiCo is a worldwide food and beverage supplier that employs more than 142,000 individuals and generates about 65 billion in profits. Pepsi was founded in 1898 and throughout the years it has developed strength thru mergers and acquisitions. Today it has subsidiaries and partnerships with companies like Lipton, Frito-Lay, Starbucks, Quaker and Gatorade. With their competitive strategies, PepsiCo has proven success and it has proven to be an industry leader.
At PepsiCo, the mission is to “be the world’s premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors and provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity” (Pepsico, 2012). PepsiCo strives for excellence by “Performing with Purpose” and it has placed presence internationally within its four branches. These are: PepsiCo is global company with four major businesses: PepsiCo Americas Beverages, PepsiCo Americas Food, PepsiCo Europe, and PepsiCo Asia, Middle East, Africa. Its products include Pepsi beverages (Sierra Mist, Pepsi, Mountain Dew), Frito-Lay foods (Doritos, Tostitos, Sun Chips, Walkers and Twistos) Tropicana and Dole family of juices ( Orange, Pineapple and Fruit punch), Quaker foods (Oatmeal, Near East Rice Pilaf and Captain Crunch) and Gatorade (Various flavored sports drinks) (Pepsico, 2012).
Marketing plays a key role in the success of PepsiCo’s product offerings. Marketing identifies what a consumer values. It is the responsibility of marketing to ensure that what the organization is offering is not only valued by the consumer, but also valued over its competitors (Perreault, Cannon, & McCarthy, 2011). PepsiCo competes with Coca-Cola in the beverage…...

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