Mas.. Case Analysis

In: Business and Management

Submitted By akatsukizetsu
Words 777
Pages 4
Market Analysis Summary

The market for office cleaning in the Davao City area includes household subdivision, small offices (1-5 employees), medium offices (6-20 employees) and large offices (21 employees and up). In the Kansas City area, businesses with offices are growing as the service sector increases, with a net of 3,000 new businesses established in 2008. Due to the economic renewal occurring in this community, this growth is expected to continue over the next two years. Small offices are targeted as well as large, although margins will be lower due to the increased amount spent on sales and travel relative to medium and large offices, because many small businesses will expand, giving HH chores services a foothold in this market by the time competitors are willing to sell to them.

Market Segmentation

The market for HH chores services is comprised of small offices, medium offices and large offices in the Davao City area.

Household Subdivisions: This group serves as the fundamental market and have the greater demands
Small Offices: Either newly established ventures, or small businesses designed to remain small, few cleaning businesses seek to serve this market because of the cost in doing so. Therefore, business owners generally require employees to do their own cleaning, assuming they are saving money through this work. HH chores services must show these businesses not only that they do not save money by having employees do this work, but that by having professional cleaners maintain their offices they will increase morale, productivity, and their appearance to customers, if customers/clients enter their office spaces.
Medium Offices: This group has a growing acceptance of the need for professional cleaning services and is concerned primarily about price.
Large Offices: This group accepts the need to outsource their office cleaning to…...

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