Mcbride Analysis

In: Computers and Technology

Submitted By pops31
Words 1271
Pages 6
McBride Financial Services Marketing Paper

No name

BSA/310

August 17, 2010
Mr. Jones

McBride Financial Services Marketing Paper

McBride Financial Services were created by entrepreneurs who envisioned an opportunity

to become the premier provider of low cost mortgage using the state of art technology to assist

those in the pursuit of financial independence and financial rewards.

McBride Financial Services developed a mission plan with the intention of providing specialize conventional, FHA, and VA loans for home purchasing and refinancing with the intention of expanding future operation into Wyoming, Montana, North Dakota, and South Dakota(University of Phoenix, 2004). Marketing Research and Plan Today’s market makes it difficult for small business owners to attract customers and maintain customers’ loyalty because of the continuous growing and changing market. McBride Financial Services must create a marketing plan that can increase their potential for success. However, in order to achieve this McBride Financial Services will need to perform research to determine the forces related to the market and forces related to the environment with this information the company will be prepared for whatever may come his or her way. The first step in McBride Financial Services marketing research would be to analysis the market. With this analysis, there are a number of statistics and issues that the planner can use determine to growth, revenue, and risk. An analysis of the market size and potential of market growth will provide a better understanding of what products to market and how to market the products. Next step in McBride Financial Services marketing research would be to analyze the target market. The information acquired from this analysis would assist in determining what kind of customer would…...

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