Mcdonald Marketing Al

In: Business and Management

Submitted By mageto
Words 4687
Pages 19
McDonald’s ne mijevjecarin e ri

***
Te pergjithshme
McDonald's eshte lider boteror ne industrine e ushqimit te shpejte me mbi 32,000 restorante ne 119 vende, te cilat i sherbejne mbi 60 million konsumatoreve ne dite, duke punesuar me shume se 1.7 milione njerez. Nje restorant McDonald's mund te jete ose franshize ose nje korporate me vete. Te ardhurat e korporates vijne nga qerate, tarifat e franshizes si edhe shitjet ne restorantet e kompanise. Te ardhurat e McDonald's u rriten me 27% gjate 2005-2007, ne $22.8 miliarde, dhe 9% rritje ne te ardhurat operative ne total $3.9 miliarde. Eshte nje nga emrat me te njohur ne bote i cili mban pjesen kryesuese te segmentit te restoranteve me sherbim e shpejte te tregut te ngrenies joformale. Strategjia e marketingut e McDonald’s eshte: njerez miqesore qe sherbejne produktin e duhur me cmime te perballueshme. McDonalds i prezantojne restorantet e tyre sit e pastra, te rehatshme e mikpritse dhe krijojne promocione per te nxitur grupet kyce te konsumatoreve. Ne 2006, McDonald's prezantoi marken "Forever Young" ose “Pergjithmone te rinj” duke ridezenjuar te gjithe restorantet. Ndryshimi i pare rrenjesor ndodhi ne vitin 1970. Deshira per te qene gjithmone ne nje linje me stilin/menyren e jeteses se konsumatorit te tij, beri qe McDonald’s te shpenzonte me shume para ne reklama dhe marketing se cdo marke tjeter. Ata operoje me me shume kende lodrash sesa cdo firme tjeter ne USA dhe jane nje nga shperndaresit me te medhenj te lodrave ne USA (qe ne 1996 jane prartnere me Walt Disney per shperndarjen e lodrave.)
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1. Si po ndryshojne shijet e konsumatoreve ne industrine e fast food? Cfare impakti kane keto ndryshime tek Mc. Donald's?
Rreth 60% e amerikaneve konsiderohen si obese. Ne nje bote ku cdo gje eshte e e shpejte edhe ushqimi ben pjese ne kete kategori. Ne me pak se 3 minuta, mund te te sherbejne nje ushqim…...

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