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Mgt/498

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Environmental Scan

Environmental scanning is very important to a company’s long term and short term run within a business. In this paper there will be two businesses being evaluated through the scanning process. The SWOT analysis is the tool of choice. The SWOT analysis will provide the strengths and weaknesses of each company. The environmental scanning monitors help companies evaluate information from the internal and external factors of a company.

The two companies being evaluated is USPS and Wal-Mart. The USPS internal and external factors are as follows: market and economic conditions, competitor actions, regulations, seasonality, and trend (" Internal and External Factors", 2014). The Internal factors are maintenance concepts, pricing strategies, product change, changes in usage factors, and promotions and advertising for products or services"(" Internal and External Factors", 2014).

The USPS has to have better pay than the competitors to keep the employees. The carriers are paid well with USPS and tend to stay until the time they are eligible to retire. The "Performance Measurement Systems" (2004) website "External First-Class Measurement System (EXFC) is not a system-wide measurement of all First-Class Mail service performance". The USPS has very effective guidelines and follows protocol to the "T".

The USPS takes great steps when ensuring quality service and care to their customers. They provide different services to their customer who in return keeps the customer coming back to them and helps keep the employees working. The postal service is continually trying to figure out different ways to keep money flowing in to keep our job secure.

Wal-Mart is the second business that I have evaluated. The most popular technique is to focus…...

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