Microsoft Paper

In: Business and Management

Submitted By sturyn
Words 2094
Pages 9
Microsoft Case
Team 7:

Executive Summary

Microsoft (MS) is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. In the mid 1990’s, Microsoft held the monopoly in the production of Operating Systems (OS) for personal computers (PC). When their monopoly was threatened by Netscape, MS began bundling the Internet Explorer (IE) web browser with Windows, using cross-promotional deals with internet service providers (ISP), and prevented PC makers from customizing the opening screen showing Microsoft. These actions, which some view as illegal and unethical, dissolved any competition, raised the barriers of entry and inhibited innovation.

1. What is the primary barrier to entry in the operating systems market? How does Netscape’s product threaten to remove this barrier?

The primary barrier to entry in the operating systems market is the scarcity of various operating systems compatible (including but not limited to Windows) software applications. Due to Microsoft’s monopoly power in operating system for Intel-based personal computers (more than 90% of the market), the high demand for the on Windows operating system attracts software application developers to write code for Window PC compatible products rather than a vertical integration of software and hardware. Since software applications written to Windows is not compatible to alternative operating systems, and developing a new operating system to run all the Windows compatible software applications is expensive, time-consuming and difficult, this software application barrier sets a high threshold for a company to entery into the operating systems market. On the other hand, if the software applications can be developed to run across operating systems, the barrier to entry is reduced. Netscape,…...

Similar Documents


...98-366 Networking Fundamentals Preparing for MTA Certification for Cert ca n Certification MICROSOFT TECHNOLOGY ASSOCIATE (MTA TECHNOLOGY ASSOCIATE (MTA) ECHNOLOGY C (MTA A) STUDENT STUDY GUIDE F UDY FOR IT PROS 98-366 Networking Fundamentals Authors Shari Due (Networking). Shari is an IT Network Specialist Instructor at Gateway Technical College in Racine, Wisconsin where she has worked for the past 15 years. Previously, she worked for Digital Equipment Corporation (DEC) in Elk Grove, Illinois. She holds a Bachelor of Science from the University of Wisconsin-Parkside in Math and Economics with a minor in Computer Science and a MBA from the University of Wisconsin-Eau Claire. Shari’s current industry certifications include: Comptia Server+, Linux+, A+, Network+, and i-Net+. Her past certifications include: MCSE-NT 4.0, CCNA, and Pathworks for Macintosh. She is a Cisco Certified Instructor for Cisco’s Network Academy and teaches the CCNA curriculum. She is the author of Advanced WordPerfect Using Macro Power: A Guide for VMS and DOS Users from Digital Press. Patricia Phillips (Lead Author and Project Manager). Patricia taught computer science for 20 years in Janesville, Wisconsin. She served on Microsoft’s National K-12 Faculty Advisory Board and edited the Microsoft MainFunction website for technology teachers for two years. For the past five years she has worked with Microsoft in a variety of roles related to K-12 curriculum development and pilot programs......

Words: 12317 - Pages: 50

Research Paper on Financial Statement Anlysis of Microsoft

... RESEARCH PAPER ON FINANCIAL STATEMENT ANALYSIS OF MBA Spring 2012 Course Title: Financial Accounting Course No : MBA 505 Date of Submission: 27th April, 2012 Table of Contents No | Descriptive Topic | Page no | 1 | Introduction | 4 | 2 | Objective | 4 | 3 | Overview of The Company | 5 | 4 | The Significant Recent Events | 6 | 5 | Auditors Report | 8 | 6 | Financial Highlights of Each Company | 9 | 7 | Horizontal Analysis | 10-14 | 8 | Trend Analysis | 15-18 | 9 | Vertical Analysis | 19-20 | 10 | Cash Flow Analysis | 21 | 11 | SWOT Analysis | 23 | 12 | Conclusion & Recommendation | 24 | 13 | References | 25 | 14 | Appendix | 26 | 1. Introduction: Microsoft provides software and services that help people communicate, do their work, be entertained, and manage their personal lives. Over the past 30 years, innovative technology has transformed how we access and share information, changed the way of businesses and institutions operate, and made the world smaller by giving us instant access to people and resources everywhere. Microsoft was founded in 1975 and remains a leader in the wave of innovation that has created so much new opportunity, convenience, and value over the past three decades. Financial statement analysis is an analysis that highlights the important relationship in the financial statements. Financial statement......

Words: 7889 - Pages: 32


...Zizhang Huang 07/19/2012 Reflection Paper Introduction Microsoft, which is the largest software corporation measured by revenue, was founded by Bill Gates and Paul Allen in 1975 in Redmond, Washington. It is a multinational corporation which develops and sells basic home computer operational system and other supporting software. Relating to what we learned in chapter 3, we can know that the structure of Microsoft is Hybrid Structure which is combined Matrix Structure and Geographic Structure. In this essay, I will write about the detail of Microsoft’s structure. Microsoft’s Matrix Structure In 2010, they have 5 product divisions: Windows & Windows Live, which handles the operating system like Windows 7 for home computer and Windows Mobile for smart phone. Server and Tools, which is the division for internet server software like E-mail server. Online Services, which responsible for the online advertising and search engine of Bing. Business Division which is a developing division related to commercial using software like Microsoft Office. Entertainment and Device which is in charge of the game platform like XBOX or other computer games. Also they have the departments like Design, Manufacturing ,Marketing ,and so on. They have not only horizontal communication among all these departments in one specific division, but also vertical communications among all the divisions in one specific department. Also the employees will transfer into different divisions if......

Words: 457 - Pages: 2


...Microsoft’s Xbox Student’s Name: Glen F. McGregor Institution’s Name: Northwood University Microsoft’s Xbox This research paper presents the marketing strategy and philosophy used by Microsoft in selling their gaming console, the Xbox. The paper will evaluate and describe in depth the marketing of Xbox gaming and system. The research and assessment has been conducted by the developing company, Microsoft Corporation. Xbox comes in a variety of versions. One of the most popularized consoles is the XBOX 721X, a system upgrade that will be released to the market in 2015 (Lacher, Roth, Keller, & Schumacher, 2004 ). The earliest Xbox was in the market in 2001. It was marketed as being one of the leading gaming systems of the time. As technology advanced, the Xbox advanced too. The Xbox360 was brought to the market in the mid 2000’s. A new year calls for new surprises. In 2015, Microsoft will release the Xbox721x. The question then is, what strategy has Microsoft adopted in marketing the Xbox gaming console? Advertisement A new gaming system always comes with a lot of the excitement from the users. However, to know that a new product has been released to market, a company has to invest in advertising. There is a need for good advertising. Microsoft’s advertising has never disappointed its clients. It always meets virtually all consumer expectations. Generally, when Microsoft’s name is on a product...

Words: 1862 - Pages: 8


...Please accept this memo, saved with the correct file name as described in the class notes, as a demonstration of my mastering many of the features of Microsoft Word 2010 . Text alignment is "Justify" for every paragraph, the overall typeface is Calibri (Body), and the size is 12 point, unless otherwise noted. The spacing after each paragraph is 6 point. Line spacing is single. Nowhere in this document is there a pair of hard returns with no text, or just one or more space characters, between them. The top of this memo illustrates the proper use of left tabs and appears in the main body of text. The only hard return is after the date. Text appearance can be modified in many ways: 1. Italic, 2. Bold, 3. Underline, 4. Double underline, 5. Strikethrough, 6. Double strikethrough, 7. Bold italic, 8. Bold underline, 9. Underline italic, 10. Bold underline italic, and 11. Wave underline. The ability to correctly print the above numbered list is dependent upon the available features of your printer. You can use one or more of the ribbon speed buttons, or the “Font” dialog box, to achieve them. Text within a paragraph can be aligned several ways. This paragraph is an example of “Align Text Left”. This is determined by observing that the left vertical edge of this paragraph is smooth, and the right vertical edge is ragged. This paragraph demonstrates centered text. Notice it takes up more than one line, even though centered text usually appears on just a single line,......

Words: 927 - Pages: 4

Term Paper in Microsoft Corpo.

...Microsoft corporation I.history History Main articles: History of Microsoft and History of Microsoft Windows Paul Allen and Bill Gates (respectively) on October 19, 1981 in a sea of PCs after signing a pivotal contract. IBM called Microsoft in July 1980 inquiring about programming languages for its upcoming PC line;[1] after failed negotiations with another company, IBM gave Microsoft a contract to develop the OS for the new line of PCs.[2] Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. The January 1975 issue of Popular Electronics featured Micro Instrumentation and Telemetry Systems's (MITS) Altair 8800 microcomputer. Allen noticed that they could program a BASIC interpreter for the device; after a call from Gates claiming to have a working interpreter, MITS requested a demonstration. Since they didn't actually have one, Allen worked on a simulator for the Altair while Gates developed the interpreter. Although they developed the interpreter on a simulator and not the actual device, the interpreter worked flawlessly when they demonstrated the interpreter to MITS in Albuquerque, New Mexico in March 1975; MITS agreed to distribute it, marketing it as Altair BASIC.[3] They officially established Microsoft on April 4, 1975, with Gates as the CEO.[4] In August 1977 the company formed an agreement with ASCII Magazine in Japan, resulting in its first international......

Words: 11094 - Pages: 45


...Creating Competition in the Market for Operating Systems: A Structural Remedy for Microsoft Thomas M. Lenard, Ph.D. Vice President for Research The Progress & Freedom Foundation January 2000 ©Copyright 2000, The Progress & Freedom Foundation. All rights reserved. TABLE OF CONTENTS EXECUTIVE SUMMARY iii I. INTRODUCTION 1 II. MICROSOFT’S OPERATING SYSTEM MONOPOLY 3 III. NEW MARKET DEVELOPMENTS 5 A. America Online/Netscape Merger 5 B. America Online/ Time Warner Merger 6 C. Linux 6 D. Information Appliances 6 E. Web-Based Computing 7 IV. ANTICOMPETITIVE ACTS: THE NETSCAPE BROWSER 8 A. Market Division Proposal 9 B. Exclusive Arrangements with Original Equipment Manufacturers (OEMs) 9 C. Exclusive Arrangements with Internet Access Providers (IAPs) 10 V. OTHER ANTICOMPETITIVE ACTS 12 A. Java 12 B. Intel 12 C. IBM 13 VI. HARM TO CONSUMERS 14 VII. ALTERNATIVE REMEDIES 16 A. Conduct Remedies 16 B. Structural Remedies 17 1. Functional Divestiture 18 2. Full Division Remedy 19 3. One-Time Licensing Auction 21 VIII. The Hybrid Structural Remedy 22 A. The Minimum Scope of the Windows Company 23 B. The Applications Company 24 C. Addition of Products into the Windows Companies 25 D. Other Operational Issues 26 1. Shareholders 26 2. Intellectual Property 27 3. Employees 27 4. Contracts 28 ...

Words: 15664 - Pages: 63


...XBOX & MICROSOFT’S BATTLE FOR THE LIVING ROOM Teaching Note Case Overview Microsoft, a renowned software company found in 1975, is one of the largest corporations in the world. Since its inception, Microsoft not only established itself as a leader in the software industry, but also succeeded in diversifying into various software related businesses. Today, Microsoft is an eminent name in computer applications, multimedia, Internet service, and movie products. At the turn of the century, Microsoft decided to enter a new market – the videogame industry, and introduced its videogame console – the Xbox. The Xbox business venture presents several challenges to Microsoft. First, Microsoft needs to sell enough units of consoles and videogames to consumers to make its videogames division profitable. Second, as with most its other businesses, Microsoft hopes to attain leadership position in videogames industry. Despite the fact that videogames are a primary form of modern entertainment, hence, presents significant business opportunities, only very few vendors have had the chances of achieving dominance in the industry. Third, through Xbox, Microsoft wishes to evolve from a PC software company into a home entertainment company. The Xbox is an intermediary for Microsoft to sell its thousands of entertainment products and services through both direct and indirect methods. For Microsoft, the battle for the living room is not just a war over a console; it is a war of......

Words: 4155 - Pages: 17


...Last updated July 2015 MICROSOFT SOFTWARE LICENSE TERMS WINDOWS OPERATING SYSTEM IF YOU LIVE IN (OR IF YOUR PRINCIPAL PLACE OF BUSINESS IS IN) THE UNITED STATES, PLEASE READ THE BINDING ARBITRATION CLAUSE AND CLASS ACTION WAIVER IN SECTION 10. IT AFFECTS HOW DISPUTES ARE RESOLVED. Thank you for choosing Microsoft! Depending on how you obtained the Windows software, this is a license agreement between (i) you and the device manufacturer or software installer that distributes the software with your device; or (ii) you and Microsoft Corporation (or, based on where you live or if a business where your principal place of business is located, one of its affiliates) if you acquired the software from a retailer. Microsoft is the device manufacturer for devices produced by Microsoft or one of its affiliates, and Microsoft is the retailer if you acquired the software directly from Microsoft. This agreement describes your rights and the conditions upon which you may use the Windows software. You should review the entire agreement, including any supplemental license terms that accompany the software and any linked terms, because all of the terms are important and together create this agreement that applies to you. You can review linked terms by pasting the ( link into a browser window. By accepting this agreement or using the software, you agree to all of these terms, and consent to the transmission of certain information during activation and during your use of the......

Words: 5389 - Pages: 22


...UNIT 5 – SPECIFICALLY BUSINESS MICROSOFT CORPORATION ABSTRACT In this paper the writer will be discussing Microsoft’s business structure. The organizations socioeconomics will be addressed, along with the business environment and legal issues. The writer will be describing the multinational, multifaceted structures of management and the operational factors that go along with it. The complexities of being one of the largest, most successful entities in the world and all the finances involved with that position. Some of the problems encountered in the conglomerate make up of Microsoft organization will be analyzed. And of course, due mention will be made in regards to the leadership and guidance behind the innovation and accomplishments of this business. Mr. Bill Gates, Microsoft’s chairman and chief software architect. The man, the myth and the legend behind Microsoft and a key factor in the role of technology and the potential outcome of the computer software industry. Microsoft Corporation is a lot more than the largest software company in the world. Microsoft is a cultural phenomenon! In 1972 a nineteen year old young man had a vision, a passion......

Words: 964 - Pages: 4


...Instructor's Name Course Title 2 February 2016 Microsoft           Microsoft Corporation  Introduction Microsoft Corporation is a multipurpose and multinational company based in America. The corporation is headquartered in the Redmond, Washington. It mainly focuses on the development, licensing, supporting and selling of the computer electronics, computer software, personal computers and the affiliate services. The corporation is mainly recognized for its software products including the operating systems, the Microsoft office suite among others. It has a high profile reputation of quality services and products that are consumed by both large-scale and small-scale consumers. The paper intends to analyze and deduce the factors of operation of the corporation. That includes the mission statement, the vision statement, culture, SWOT analysis amongst other attributes that determine the extent in which the corporation is an outstanding performer. Mission, Vision, Goals, and culture Mission At Microsoft, the central mission is to enable the people, as well as, the businesses across the international borders to realize their absolute potential. Particularly, the corporation considers it a mission to focus on the commitment to the customers. As such, the corporate attempts to articulate the full measure of the mission by striving to ensure that it creates outstanding technology. The technology is also......

Words: 2909 - Pages: 12


...Microsoft is an organization that has been around for many years but people fail to realize how Microsoft has innovated its company and its products. Microsoft has several products that have innovated over time like the surface tablet, Microsoft Sync for vehicles and Microsoft office. Organizations like Apple Inc. and Amazon were ahead of Microsoft with the iPad and Kindle, leaving Microsoft to release the surface tablet. The surface tablet is a tiny touch screen tablet with an attachable keyboard, this tablet is more universal because of the Microsoft Office setting that is already installed unlike the iPad which makes business meeting easier and the detachable keyboard makes for easy pictures at a soccer game. The surface tablet does the same as a home computer and still works as an on the go tablet. Another innovation is the Microsoft Sync in which Microsoft joined with Ford to create a software that allows drivers to never take their eyes off the road. The Microsoft Sync depending on the package will allow the driver to answer calls, reply to text, play apps such as Pandora and receive turn by turn directions by simply talking to the software. Microsoft’s biggest innovation is Microsoft Office, almost every organization, college student and local business owner uses Microsoft Office to accomplish goals. Microsoft has made writing papers and creating power point presentations easy and fun. There are several innovation methods, a common method that Microsoft uses is......

Words: 454 - Pages: 2


...MICROSOFT SOFTWARE LICENSE AGREEMENT WITH COMPUTER MANUFACTURER OR SOFTWARE INSTALLER, OR MICROSOFT WINDOWS 8.1 Thank you for choosing a computer preinstalled with, or updating to, Microsoft Windows 8.1. This is a license agreement between you and the computer manufacturer or software installer that distributes Windows 8.1 with your computer; if you first obtain this software as an update to Windows 8 via the Windows Store, this is an agreement between you and Microsoft Corporation (or, based on where you live, one of its affiliates) instead. This agreement describes your rights to use the Windows 8.1 software. For your convenience, we’ve organized this agreement into two parts. The first part includes introductory terms phrased in a question and answer format; the Additional Terms and Limited Warranty follow and contain greater detail. You should review the entire agreement, including any linked terms, because all of the terms are important and together create this contract that applies to you. You can review linked terms by pasting the forward link into your browser window once the software is running. The Additional Terms contain a binding arbitration clause and class action waiver. If you live in the United States, these affect your rights to resolve a dispute with the computer manufacturer or software installer, or with Microsoft, so you should read them carefully. By accepting this agreement or using the software, you agree to all of these terms and consent to the......

Words: 6811 - Pages: 28


...Microsoft Company Analysis Kevin Roberts Matthew Ponder Joseph Horton Strategic Management Arkansas State University Introduction Microsoft is a company centered around today’s constantly growing and evolving technology field. From company servers, to Laptops, even tablets and smartphones. Microsoft is expanding its horizons to keep pace with, or even out perform its competitors. Microsoft’s corporate strategy centers around their product being accessible to customers in many different ways. This access based strategy differentiates itself from other companies in the same industry, like IBM, Apple, Google, Oracle, and the like. This industry, that most people would just consider “technology” or “computers”, is divided up into several sectors. Microsoft obtains most of its profits from the sale of its enterprise software and licenses, making this their primary industry, while secondaries include, but are not limited to, smartphone manufacturing, Nokia, PC manufacturing, the Surface, Gaming, the Xbox 36 and Xbox One, and other software products. Microsoft is a corporate giant covering many major countries, but no company is completely flawless. They are actually projecting to have reduced profits over the next few years. This along with the software industry moving to cloud-based computing, open-source software becoming more popular, Windows mobile devices not taking off as expected, and hacker threats to their Operating Systems, are issues that......

Words: 1566 - Pages: 7

Google vs. Microsoft Paper

...In contrast, Microsoft is widely centered in the software support for businesses worldwide. In addition, Microsoft has successfully launched other products and services such as their search engine Bing, mobile phone, and Windows Phone software support, and social media- Skype. Google focuses on innovation practices, most recently, the addition of “Search plus your world” that will enable users to integrate their Google+ account and find friends in their social network. (Google Annual Report 2011) Google is also focusing on innovating practices to enlarge its dormant market share and incorporate “semantic search” a better way to match queries through word association, helping the site better understand the users query. Google also launched Google+ a social network comparative to Facebook. Finally, the Company recently acquired Android under its “Google Mobile”, a base of its mobile operating system. Currently the Android growth has been “impressive. Over 250 Million Android devices have been activated globally” (Google Annual Report 2012) By Contrast, Microsoft has continued to diversify its products for businesses to increase their efficiency and productivity including Windows 7, Office 2010 and Sharepoint. (Microsoft Annual Report 2011) Microsoft also recently launched “Office 365”, a subscription based offering of their cloud services and “Kinect” that increased the gaming features and Xbox 360. To stay in competition with Google, Microsoft launched “Bing” as their......

Words: 1142 - Pages: 5

Clothing Accessories | Nighteye H7 160W LED Fog Light Bulbs Car Driving Lamp DRL 6500K White High Power | Hamlet (28)