Mobile Media Is the Future

In: Business and Management

Submitted By hfreese
Words 259
Pages 2
Jamie described the method of advertising through mobile media in her posting. She gave her opinion on the use of SMS ads stating her dislike for the concept. Jamie continued to explain how advertisements on free applications are tolerable due to their less invasiveness. She contributes the hassle of ignoring SMS ads as a reason for not liking the promotional strategy. I would agree with Jamie’s stance on SMS advertisements. I think they are annoying to receive and I do not trust responding to them. I feel that responding to these numbers may pose a liability to becoming signed up for a costly service unknowingly.

Jamie continued her post in a discussion of the current smartphone market and listed that it comprises only about 11% of the mobile communication sector. She details the new methods of communication that have been established and become popular via smartphones. “Talk” has been downgraded and is not viewed as a primary function of a smartphone anymore. I believe that phones will continue to evolve to further function users with benefits and applications. I also think that in the next 5 years smartphones will have a more dominant market share by attracting a greater amount of users by offering more affordable products. After reading through Dr. Bentley’s research materials and Jamie’s posting I believe that the future of news and communication rests in the development and advancement of mobile media and smartphones. Talk and text will be replaced with new communication technologies and functions such as Facetime and web browsing in the…...

Similar Documents

Mobile Computing and Social Media

...find a friend or see what a friend is up to by social media. All they have to do is type a friend name in on Facebook address bar and they will be in contact with them in a few seconds. In today world, email is just used mostly in business related issues not in teenagers world. Even people in the ages between 35-55 rather text or use Facebook than use email it's not only teenagers. I know myself I only check my email is when I am at work just in case the boss has something important to say other than that I don't use email. Email became popular back in the day just like email took over instead of writing letters. Teenagers just believe on using social media or texting each other they don't even believe on talking on the phone either. Social networks allow people to connect for a variety of reasons in a digital environment. The environment I am a part of is the Iphone. I wonder what did we do before they invented the iphone. The iphone keeps you in touch with a lot of different things like using your internet,checking your email , or keeping up with your status on Facebook. I do believe people post to much information on Facebook or Twitter. They allow people to know to much of there personal information on the internet like where they going or what they doing. People doesn't realize it's a lot of criminals and thieves out there waiting on people to post there personal information on social media. I believe social media gets a lot of people in trouble by talking to much on...

Words: 582 - Pages: 3

Mobile Media Resource Guide

...The MOBILE MEDIA tours were an initiative of the Ontario Arts Council (OAC) to help build audiences in northern and regional communities of Ontario for independently produced, artist-driven film and video. In 2005, the tour took place over four weekends in April and went to four communities Peterborough, North Bay, Thunder Bay and Sudbury). Each community had a 90-minute screening and a half-day workshop. A promotional poster and program guide, in both official languages, were made available free of charge by OAC to presenters and the public. The program guide included a critical essay contextualizing the MOBILE MEDIA tour within Ontario’s contemporary media arts practice. The practical and comprehensive workshop following each screening was facilitated by a group of media artists, the tour coordinator (Annette Mangaard) and an OAC granting officer. In 2006, the tour was expanded to 11 communities (Attawapiskat, Fort Albany, Guelph, Hamilton, Moose Factory, Moosonee, North Bay, Sault Ste. Marie, Sudbury, Timmins, Whitefish Lake First Nation). The screenings consisted of two 30-minute programs, curated through an open call to programmers, and one 30-minute program of work by local artists. The tour was co-presented by local individuals or organizations who provided the venue, screening equipment and volunteer labour and promoted the event to their community. Once again, a promotional poster and program guide were provided by the OAC. Filmmakers, programmers,...

Words: 398 - Pages: 2

Mobile Commerce : the Past , Present , and Future

...the loading time of a web page exceeded eight seconds, Internet users would not wait any longer while Internet users have reliable Internet connections, which allow them to upload almost all websites in less than a second. M-commerce is the ability to conduct a transaction while using a mobile. There are two frequent types of usage of the m-commerce .Firstly; a mobile user can buy something online from his mobile web connection. Secondly, he can use his mobile device as a way of physical payment in a shop which thus replaces money, checks or credit card. 2. Why might it be useful to m-commerce providers to have records of their users’ purchase histories? It is useful for m-commerce to provide and show the records of their users’ purchase which is help keeping track of the past users’ purchases .Also, it can be useful to providers in both the two aspects of m-commerce, shopping via mobile phone and mobile payment. The old records will give information to the provider about the specific tastes of individual clients which is enable providers to promote personalized offers to their clients based on the client’s interests. On the other hand, regarding the mobile payment side, past records can provide information about the types of stores and situations where the service has been more utilized. 3. What is the biggest concern most cell phone users have about using m-commerce services? What are some other concerns? There are many things that worry......

Words: 414 - Pages: 2

Mobile Banking the Future of Banking Industry

...Mobile banking is a system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or personal digital assistant. Mobile banking differs from mobile payments, which involve the use of a mobile device to pay for goods or services either at the point of sale or remotely,[1] analogously to the use of a debit or credit card to effect an EFTPOS payment. The earliest mobile banking services were offered over SMS, a service known as SMS banking. With the introduction of smart phones with WAP support enabling the use of the mobile web in 1999, the first European banks started to offer mobile banking on this platform to their customers.[2] Mobile banking has until recently (2010) most often been performed via SMS or the mobile web. Apple's initial success with iPhone and the rapid growth of phones based on Google's Android (operating system) have led to increasing use of special client programs, called apps, downloaded to the mobile device. With that said, advancements in web technologies such as HTML5, CSS3 and JavaScript have seen more banks launching mobile web based services to complement native applications. A recent study (May 2012) by Mapa Research suggests that over a third of banks[3] have mobile device detection upon visiting the banks' main website. A number of things can happen on mobile detection such as redirecting to an app store, redirection to a mobile banking specific......

Words: 264 - Pages: 2

Social Media Past Present and Future

...the Social Media there was not so much conflicts with people, children as well with the communication. There was not to much violence , children killing each other the social media as well was not so crazy and bad as it is now. Very good Example Face Book back then we didn’t have that or Tweeter , Etc. Nothing back then was so complicated and crazy as it is now. The Social Media at this time Present is at this has affected a lot of people teenagers are now involved in so many things that affect them , in school , emotionally , kids , at home , the media now has become like a addiction specially to the teenagers that are in schools etcs a lot of this has helps people that are mean out there to be able to communicate with children that are under age, perfect example the topic Bully now a days the Social Media people use it to bully other children that for them is the easiest way to either bully, or get children under age involve in things that have nothing to do with there ages. I think that the media should be more careful in regards to tracking little kids that don’t have to be involve when it comes to the face book or tweeter, for me I don’t think that it should exist because due to all this face book some people commit either suicide it has become more close in , and write things that some of there own family will not even find out till it is too late. Specially children that some parents are not involve there are the perfect example when it comes to the media , because......

Words: 533 - Pages: 3

Future in Mobile Gaming

...Real Steel World Robot Boxing Game Assessment report -Submitted by Abhay Arya Contents: Serial No. Name Page 1. Mobile Gaming Industry 2 2. Indian Mobile Gaming Scenario 3 3. Reliance Entertainment 4 4. Real Steel World Robot Boxing 5 5. Game Metric Analysis 7 6. References 11 1|P A G E Mobile Gaming Industry: The worldwide video game marketplace, which is driven by strong mobile gaming and video game console and software sales, the market is forecast to reach $111 billion by 2015. Mobile games are the fastest-growing segment of the market, with revenue set to nearly double between 2013 and 2015 from $13.2 billion to $22 billion. It is growing so fast that it’s expanding the traditional video game industry far beyond its old borders. Digi-Capital recently issued a report that predicts mobile gaming could drive the whole game software industry’s revenues to 100$ billion by 2017. The mobile and online game can grow at a compounded annual growth rate of 23.6 percent to 60$ billion by 2017. Asia is becoming the biggest driver of economic value in mobile and online games, with the best companies’ revenue growth and profit margins becoming the envy of foreign competitors. Asia and Europe combined could take more than 80 percent of the global revenue share for mobile and online games. Nine of the top 10 game M&A deals of 2013 had Asian buyers, compared to eight out of 10 in 2012. Thirteen out of 15 game......

Words: 1955 - Pages: 8

Social Media: a Future Beyond Imagination

...Social Media: A Future Beyond Imagination No small or big business can be wrong having a great presence on social media platforms as they provide the opportunity of reaching millions who are potential users of their products and services. The world continues to embrace social media, and the way that social networks are being used is becoming clearer. Companies are choosing to include social media in their marketing strategy, and the social network variety it offers in reaching the consumer is staggering. Social media is a one-way message; there is no dialogue, no feedback, no interaction, and its future goes beyond the imagination of its users. Google is catching up with Facebook; Google+ is breathing down its neck. As an embedded web asset, it provides data such as demographics, usage and content popularity. Twitter is many different things to many different people, and with its great tool to communicate short and snappy messages, has become a favorite target for social media marketing. LinkedIn is recognized as the most conservative of the social networks, because it is all about business and the network of choice for most professionals. The more social it becomes helps to enhance its user penetration and attractiveness. Pinterest and Tumblr are closing in as the fastest growing social networks on the planet (Bullas N. pg). The visual web is what drives this increase in the growth rate. Tim Mullaney, in his article, Social media is reinventing how business is done,......

Words: 1468 - Pages: 6

Lte vs Wimax: the Future of Mobile Broadband in the United States

...LTE vs WiMax: The Future of Mobile Broadband in the United States LTE vs WiMax: The Future of Mobile Broadband in the United States High Speed Broadband Services (HSBS) is one of the rapid technological advancements the world has seen over the past century. The primary reason for HSBS was to deliver a high speed Internet service capable of supporting multimedia applications to the subscriber. During the latter part of this technological evolution, HSBS was mainly focused on wireless applications. This movement would latter be coined as Broadband Wireless Access (BAC). BAC was designed to provide services in a wireless environment capable of providing users with the same capability as that of wired broadband. Over the past decade, there have been major technological advances and innovations with wireless broadband such as LTE and WiMax. WiMax began as the standard for 4G technologies but has succumbed to LTE. As it stands, LTE is a more reliable system that has far greater potential than WiMax in the broadband wireless systems spectrum. History of WiMax To fully understand Worldwide Interoperability for Microwave Access (WiMax) you have to go back to the beginning where it all started. Cellular phone companies and service providers in the mid 1990’s were looking for alternative ways to provide Internet access to both businesses and individuals. They wanted to develop a system that was comparable to the capacity, speed and dependability of a......

Words: 4065 - Pages: 17

Social Media in Business: Recent and Future Trends

...Social Media in Business: Recent and Future Trends Social Media in Business: Recent and Future Trends Taylor M. Smith Eastern New Mexico University Social Media in Business: Recent and Future Trends In today’s world, technology surrounds us. Our society is constantly evolving, and is ruled by technology. One of these technologies is social networking through social media. Social networking is becoming a part of everyday life for many people around the world. Social media sites such as Facebook, Twitter, and Linkdin are completely free and allow users to interact with other people across the globe in a matter of seconds. Although these sites may have been originally intended for personal use, individuals are not the only ones using social media sites to communicate with one another. Business, small and large, are also implementing social networking strategies and professional networking to access more potential customers. Social media allows businesses to reach out to their customers – for free. This interaction with customers via the Internet is known as social customer relationship management. Effective social CRM and social media use can be an indispensible marketing tool to a firm by helping to build customer relationships and loyalty, engage customers in conversations, and offer promos and discounts. These are just a few of the many benefits that social networking has to offer businesses and companies. To understand how social media can be beneficial for......

Words: 2603 - Pages: 11

The Future of Media

...The Future of Media: A Proposal For Change Tiffin University Michael Granger April 25, 2014 COM241 Intro to Mass Communication As the age of information races on at a dizzying pace, what changes to the various media sources need to take place? In this essay I will attempt to answer that question. Through my research I have identified three areas that could well be addressed. Internet marketing should be strictly permission based, the quality of local cable news programs should be increased dramatically, and an on-line cell phone directory should be developed. These few changes would have a positive effect on the way the public utilizes media sources. I shall begin with Internet marketing. With each keystroke, everything you do on the Internet is tracked. Marketers will then use that information to bombard the Internet user with various advertisements and offers. While customizing the ads to the specific user is a useful tool to marketers, it is much like the “interruption based” advertising used on television programs. There are better ways to reach a potential client. Permission based marketing (Straubhaar, 2014, p. 322) is the answer. Permission marketing is not a new concept. It has been utilized by reputable marketing companies for many years. It is my position however that this type of marketing should be the standard for all Internet marketing. As big data continues growing in scope and size and marketing becomes increasingly targeted, the......

Words: 2033 - Pages: 9

Mobile Technology, Social Media and a 180 Million Peopled Market

...Mobile Technology, Social Media and a 180 million peopled Market Introduction “Information technology has for sometime been a wildcard in business, a source of opportunity and uncertainty, of advantage and risk” (Applegate, Austin, & McFarlan, 2007). Advanced economies of the world have in the past three decades taken advantage of Information Technology in all facets of life especially in the utilization of IT to drive efficiency in organizations as well as the linkages between the organization and its internal and external stakeholders. Though technology in advanced economies of the world has become embedded in the everyday life of people especially in the way they define strategy and how business is defined, not much can be said for the advancement of such new technologies in developing Nations due to so many reasons. The main reason for the hitherto poor penetration and utilization of IT in developing countries can be attributed to various factors including poverty, inadequate infrastructure, poor Internet penetration, high cost of energy, corruption and an unstable political system. However the trend seems to be changing since the mid 2000s. Economic index and a potential growth market Nigeria is an example of a developing economy that is embracing IT systems in organizations due to the rapidly growing trend of consumers utilizing the Internet. Internet usage has increased as a result of the increasing use of smart phones, which has in recent years become......

Words: 2208 - Pages: 9

The Future of British Media

...The Future of British Media Name Affiliation Course Tutor Date Journalism plays a central role in the democracy or any nation in the 21st century. It forms the backbone and foundation for the development of freedom of sharing and acquiring information among the public. For an advanced democracy like Britain, news have increasingly involved over the years to what we have at the current moment where it is highly characterized by an incomparable level of media freedom, advanced media and communication technologies, ease of accessibility of news by the public as well as the various ways in which technology has been integrated to the media. The position that the British news media will be in the next 20 years is therefore an unimaginably advanced position. The media sector is projected to significantly advance on various front including technology, ease of reading news, affordability of acquiring news as well as the vast expanse of media freedom (Burrell, 2015). Technology forms the center stage at which the British news media would be in 20 years’ time. The technological foundation upon which the British news media was laid on since its establishment warranted a constant research into better forms of communication such as development of television among others which have placed the British news media on the forefront. In 20 years’ time, the British news media would have therefore significantly adapted to the existing technological advances especially in terms of improved...

Words: 1580 - Pages: 7

The Future of Media

...Introduction To Open Source – Open source media means media software with no restrictions There are open source forms of media and closed source forms of media. Open source has been growing more and more rapidly in the past decade as most forms of media we have discussed in class on Friday mornings. With an open source form of media software, programmers share their codes freely in order to be modified and used by others. They are allowed to alter and change software with improved features. For open source programs to be reliable, licensing has to be approved by Open Source Initiative, which is a corporation that certifies shares and promotes open source software. Where Open Source Came From Open Source began with the Hacker’s society of the United States computer science lab in Stanford MIT in the late 1960’s. It was a collective were members shared their code with other members. This would allow members to use each other’s knowledge to improve their own interest. In the 1980’s the Hackers Society began to fall apart after the members were hired by commercial companies to produce systems that required users to purchase a license in order to use them. Later they left those commercial companies and recreated the hackers’ society. One of the first open source systems was a Unix compatible operating system named GNU by Richard Stallman. What The Open Source Is Open source is similar to “free software”, but the open-source users are generally......

Words: 1941 - Pages: 8

Future of Mobile Ads

...smartphones), mobile advertising promises to be a huge growth area. The Kelsey Group, a market research firm, projects that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013. Of course, that is just an educated guess which will turn out wrong. But there is no doubt that mobile advertising will be much bigger in four years, perhaps even ten to 20 times bigger than it is today. Where will all of that mobile ad money go to? Here I think the Kelsey group is more on target. It projects that mobile search will go from 24 percent of the total mobile ad market last year to 73 percent of the much larger pie in 2013, according to a recent research note put out by Citi analyst Mark Mahaney, which is where I’m getting all of these numbers. Display ads are projected to go from 13 percent of the total to 18 percent, while SMS ads will decline as a percentage from 63 percent to 9 percent (see charts). So once again it looks like search is going to be the big winner. No wonder Google is so focused on mobile search as one of its major sources of growth. Think about it. Display ads take up precious real estate on your phone screen and tend to just get in the way and be an annoyance. That’s why most people don’t like them. But when you are doing a search on your phone, you are often looking for something nearby—a store, a restaurant, a dry cleaner. You are more open to ads, especially if they are relevant to your search. Mobile search is......

Words: 413 - Pages: 2

Mobile Media

...The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new......

Words: 10349 - Pages: 42

Gute Zeiten, schlechte Zeiten | Telefoonkaarten | RULES OF SURVIVAL