Normative Model V. Force Field

In: Business and Management

Submitted By thereseabennett
Words 505
Pages 3
MEMO 14 October 2012

TO: Dr. Babcock, John
SUBJECT: Normative Model v. Force Field

1. Normative model is a model that will evaluate any alternative solutions to the question, “What is going on?” then suggests what is to be done according to a standard (Normative Model, 2012). There are limits to the amount of information a person can manage and there are shortcuts that can be used to simplify decision making. In this model, solutions that are chosen and meet the minimum requirements are good enough (Models of Decision-Making, 2012). The advantages of this method are looking at the alternative solutions, and a simplified decision making process. The concerns of the method are the “good enough” choices, and minimum requirements. The valid data generated from this model would include the chosen solutions for making a change within a company. The impact of readiness to change is affected by asking the question what is going on then finding a solution to it. The implementation concerns are the minimum requirements may not be what the company is looking for.
2. Force field analysis is a decision-making technique that analyzes forces for and against change to help communicate reasoning behind decisions (Force Field Analysis, 2012). This analysis is meant to look at all the factors included in the change process and evaluate the pros and cons. Then the company can create strategies to decrease the impact of contrasting forces and strengthen the supportive forces (Force Field Analysis, 2008). The advantages of this method are that it looks at both the pros and cons, is strengthens the supportive forces, and decreases the impact of contrasting forces. The concerns of this method are all the cons may not get a decrease of impact, and a lack of commitment to the change. The valid data generated from this model are the pros and cons of the…...

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