Opening Profile Chap 7-8

In: Business and Management

Submitted By ksilan
Words 1740
Pages 7
Opening Profile.
Haier Group total income: $965 million
Outstanding shares: $2.4 B
Total cash estimate: $ 2,705,400 M
Management Goal: Haier’s global branding strategy aims at positioning the company as a local brand in different world markets in conjunction with enhanced product competitiveness and strong corporate operations.
Three management human resources techniques: Haier’s service system runs throughout the production process from product design, production, manufacturing, to pre-sale, under sales and after sales service.
Three Management actions to further globalization: As they are facing the fierce global market competition, Haier launches the Global Brand Building Strategy and updates spirit “Create resources, worldwide prestige” and work style “Individual-goal combination, swift action and success” with an aim to gain global recognition and sustainable development.”


Global alliance: two or more countries joining globally.
In February 2 1996, Sprint Corporation, Deutsche Telekom and France Telecom have created a global alliance in telecommunications that offers advance voice and data services to businesses, telephone carriers and consumers around the world.

Cross Border Alliance international merger and acquisition with partners.

Global Sourcing: describe practice of sourcing from the global market for goods and services across international boundaries.
Global sourcing is designed to reduce costs and increase efficiency by buying products and services all over the world.

Joint Venture: joint venture is typically a business agreement between two or more businesses for the purpose of a mutually beneficial sales transaction for a product or service.
BHPBilliton is a joint venture with a British Company and an Australian company formed to combine the resources exploration competencies of both companies.

IJVs: international…...

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