Opreation Management of Dell

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Submitted By yaiyajie
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The Operation Management of Dell

Dell, Inc. is an American multinational computer technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell is listed at number 41 in the Fortune 500 list. It is the third largest PC maker in the world after HP and Lenovo. With a net revenue of $61,133,000,000, Dell becomes the second largest computer manufacturer company in the world. It focuses on Business to Business (B2B) and Business to Consumer (B2C) commerce to satisfy their business and individual customers. Dell differentiates its customers depends on the needs of their business customers; those who buy large quantities of computers are different from the individuals who want to configure only one single unit.

The operation strategies of Dell are reflected in its product design process, production process, and distribution policies.

1. Product design process For Dell, globalization has impacted directly in the management of the product life cycle involving more stakeholders during the process of product development. The most important factor introduced in the product life cycle is the environmental issue. To avoid unnecessary materials and to be easy to use, the design of products must be energy efficient, which is supported by rigorous business controls and supplier audits. Dell delivers optimized performance per watt, and help customers deploy systems efficiently. It is an important way to decreasing cost of ownership and enhancing productivity while reducing a customer’s carbon footprint. Dell also eliminates the use of unregulated substances and if alternatives are not yet viable,…...

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