Orange

In: Computers and Technology

Submitted By georgianakike
Words 1700
Pages 7
Akademie für Wirtschaftsstudien
Fakultät für Betriebswirtschaft, mit Unterricht in Fremdsprachen
Seminar: Kundenbindungsmanagement
Gruppen: 321, 324
Veranstalter: Corina Pelău

Orange

Chicheanu Georgiana Lavinia
Dragomir Ioana Monica
Ispas Andrei Sibian
Mitu Andreea

Inhaltsverzeichnis

1.Einleitung- Ziele und Rahmenbedingungen 2
2.Die vier „Tier-Gebühren“ 3
3.Orange Thank You - eine langfristige Beziehung 3
4.Orange PrePay – kein Abo oder Rechnung nötig 5
5.Orange Young – Alles ist es leichter! 6
6.Schlussfolgerung 7
Bibliografie 8

1.Einleitung
Ziele und Rahmenbedingungen

Was auf dem rumänischen Markt für Mobiltelefonie als Dialog bekannt war, machte eine Metamorphose durch, mit Hilfe der France Telecom. So wurde dem rumänischen Markt im April 2002 Orange vorgestellt. Mit einem Netz das 96,6% der Bevölkerung in Verbindung stellen konnte und die beste Qualität von Telekommunikationsdienstleistungen ist Orange Nummer 1 in seinem Bereich.
1 Juni 2005 ist ein bedeutender Tag sowohl für Orange, als auch für die neu eingetretenen Konkurrenten, Vodafone Group Plc. Das Unternehmen aus Großbritannien, das auf dem Markt durch den Kauf des Unternehmens Connex eintretet, stellt eine grosse Gefahr für Orange dar, da sie die ersten sind, die die Dienstleistungen 3G im Arpil und 3G broadband HSDPA in 2006 in Rumänien einführen. Dieses zusammen mit dem Eintritt eines anderen Unternehmens im Jahre 2005, nähmlich Cosmote, bedrohen die Marktanteile von Orange so dass sie gezwungen werden, sehr gute Kundenbindungsmanagementstrategien zu entwickeln.
Seitdem kämpfen diese 3 Unternehmen um die Wette, indem sie die besten und billigsten Angebote erstellen, aber es ist nicht…...

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