Pacific Brand - Performance

In: Business and Management

Submitted By Clair
Words 945
Pages 4
How Pacifi Brands has performed to date?

The Balanced scorecard is a systematic means of linking the strategy of the business to specific objectives and performance measures in four key areas. It provides managers with feedback on a "balanced' view of performance. The four key areas are linked and casual. The perspective of the scorecard means many objectives and measures of performance are non-financial.

Performance rating (+tive, tive, neutral) Performance rating = Low, with low ,medium or High Medium, Strong impact

Performance measures

Financial Perspective: Increase in cashflow %


(1) Avoided/stopped company from going into liquidation by Cost-cutting, (2) reorganising capital management and (3) debt refinancing and debt reduction using divestment funds to reduce debt (4) reduced subsidised manufacturing (1) Dividend payment to investors in 2010 after several years of losses (2) Strong and Improved margins

Increase in share price

Increase in sales revenue from new Though it is an indicator of the organisations ability to generate revenue from new product development, overall reduction in sales 3 products within the industry and market in general due to GFC. Return on Investments 4 Return on Sales 5 Earnings before Income Tax (EBIT) Increase cost of labour and freight in offshoring services in China, and increase in cost of cotton, has an impact on flattening the EBIT and Net profit before Tax and NPBT. 7 Market share Efficiency Reduction in Brands and lables has helped. 8 (1) Boosted local design abilities, (2) expanded by forward integration (retail strategy for Sheridan) Overall Performance : 6 Customer Perspective: Customer complaints Ability to meet consumer needs 1 Customer segment profitability 2 3 4 5 6 Customer order process time Customer retention index% no of new customers Customer service & satisfaction index…...

Similar Documents

Georgia Pacific

...The Georgia-Pacific Environment MGMT 4313 – Structure and Process of Organization Abstract Headquartered in Atlanta, Georgia-Pacific employs some 50,000 people worldwide. It’s a privately owned company with a Board of Directors and Executive Leaders. The employees are guided by Market Based Management Principles, based on integrity and compliance. Founded in 1927, the company has grown to become one of the world's leading manufacturers and marketers of paper products. Georgia-Pacific fosters a work environment and culture that makes the protection of health and safety of employees a number one priority. The company inspires and enables its people of diverse backgrounds to develop new skills. Georgia-Pacific works with many organizations on environmental issues to help achieve shared goals, which will enable the company to continue to make products that consumers want and need. “The Georgia-Pacific Environment” 1. Company Overview 1. Locations 2. Employees 3. Board of Directors/Executive Leaders 1. Company Vision & Principles III. Company History A. Founder B. Accomplishments IV. Georgia-Pacific Employees C. Job Satisfaction D. Safety E. Training F. Diversity V. Georgia-Pacific Protecting the Environment VI. Conclusion/Summary The Georgia-Pacific Environment Georgia-Pacific is one of the world's leading......

Words: 2141 - Pages: 9

Paficic Brands wish to seek when recruiting based on their 'cost-reduction strategy?' If Pacific Brands is to pursue the competitive strategy of cost-reduction to gain competitive advantage, the company should seek employees displaying the following role behaviours: relatively repetitive and predictable behaviours, a rather short-term focus, primarily autonomous or individual activity, modest concern for quality, high concern for quantity of output (goods or services), primary concern for results, low risk-taking activity, and a relatively high degree of comfort with stability. HR practices that maximise efficiency by enabling management to monitor and closely control employee activities are required to successfully implement the cost-reduction strategy. HR practices to enable this include; clearly defined and reasonably fixed unambiguous job descriptions, jobs designed with a narrow focus and narrowly defined career paths which encourage efficiency and specialisation, performance appraisals with a short-term results-orientation, monitoring of market pay levels intently to make remuneration decisions, and minimal levels of employee training and development. How could Pacific Brands strategically implement their 'cost-reduction strategy'? The globalisation of business is increasingly making it more important to have strategies, policies and processes in place that enable a MNE such as Pacific Brands to operate more efficiently. A significant aspect in the management of a MNE......

Words: 332 - Pages: 2

Pacific Brands

...Pacific Brands Case Study Contents Introduction 1. Problem Identification 1.1 Cost Reduction 1.2 Structural Reorganisation 1.3 Ethics and Social Responsibility 2. Problem Analysis 2.1 Cost Reduction 2.2 Structural Reorganisation 2.3 Ethics and Social Responsibility 3. Recommendations 4. Bibliography Introduction Pacific Brands is an Australian based textile retail business that operates throughout Australia, New Zealand, United Kingdom and Asia. Within the following report is an exploration of the change process which Pacific Brands began implementation of in 2009. This step change was driven by a number of internal and external factors. These included falling profit and share price, increasing costs and the pressure of the worsening Global financial crisis. Added to this was the need to stay competitive in a market that has significantly shifted to cheaper imports. (TCF Review 2008, pp. 9-10) Pacific Brands restructure and the sale/discontinuation of unprofitable brands generated a focus towards core brands and the implementation of a profitable, streamlined structure that would guarantee the most cost efficient model. The disadvantage of such an aggressive restructure was the immediate media backlash and ensuing reputation damage caused by the outrage of employees, politicians and general public. 1. Problem identification 1.1 Cost reduction As in all developed markets the Textile, Clothing and Footwear industry that......

Words: 1205 - Pages: 5

Effects of Gadget Brand on the Academic Performance of the Students

...The Effects of Gadget Brand on the Academic Performance of the Students ------------------------------------------------- bachelor of science in information technology education Prepared by: Belinda C. Buenaventura Rojelita G. Robles Sarah Grace A. Victorio BSIT I Block 1 Table of Contents Chapter 1 - - - - - - - - - - - The Problem and Its Background Chapter 2 - - - - - - - - - - - Research Methodology Chapter 3 - - - - - - - - - - - Results and Findings Chapter 4 - - - - - - - - - - - Conclusion and Recommendation References Chapter 1 The Problem and Its Background Introduction We are now living in the 21st century wherein technology is indeed a part of our day-to-day life; we are now interacting in the era of unleashing progress of computer innovation, engaging to the promising technology of our generation. Most of those who embracing much of the technology are the youth. They are fond of using computers, different gadgets. Some spending most of their time in playing their gadgets but some are using their gadgets in a good way. Students, one of the leading users of gadgets, want of course to excel on their academic areas and gadgets are on their way to help them as they are now dwelling in the changing world. The relation between the students and gadgets are very concrete, then. Most students make use of their gadgets for them to do their school works easier. It is so and more convenient for......

Words: 1093 - Pages: 5

Pacific Brand Notes

...Pacific Brands 1. How has the organization performed in its implementation of the strategy? Customer perspective: Low performance  No detail about customer satisfaction, repeat business, market share, product loyalty in case fact. However, sales in cornerstone brand Bonds fell, Kmart replaced Bond with its home-brand might indicates the decreasing of customer loyalty.  Troubled footwear, outwear & sport business Internal process perspective: low to medium performance  Profit margin and EBITA improved strongly indicate that the focus on simplify business operation and cost saving has delivered results. This is despite Pacific Brands exposed the impact of rising costs for cotton, Chinese labour and freight in the weak sales retail environment.  Dividend reinstated in the 1st half year of 2011 also indicates ROE has improved. Learning and growth perspective: low to medium performance  Downsize from 900 labels, 350-odd brands & 8000 staff to less than 100 brands; cut down 1800 jobs with 1200 made redundant in manufacturing  Recruited talent top management team to ensure strategy capacities are developed to achieve future strategy goals.  Strong market focus to ensure future sustainability and growth Financial perspective: low performance  Debt level has been reduced, dividend has been restated, profit margin & EBITA have improved 30.1% to $104.5m  3-year restructuring program is on track to deliver net cost savings of $150m.  However, sales......

Words: 2173 - Pages: 9

Union Pacific

...Union Pacific is the largest freight railroad in North America. In 2007 they transported over one trillion ton-miles of freight earning revenues of $16.28 billion. They operate on 32,000 miles of rail covering the United States west of the Mississippi. Union Pacific is a successful firm both externally and organizationally. The Class I Freight Railroad industry encompasses the seven largest railroads in North America. In the U.S., where Union Pacific operates, Class I Freight Railroads move more than 40% of the freight transported per year, measured in ton-miles. The industry is in the maturity stage, experiencing slow consistent growth. For companies in this industry, it implies tightened operations and good human resource management are essential for success. The industry incumbents benefit from high barriers to entry due to the amount of capital requirements. Substitutes play a moderate role in the industry, while buyers and suppliers are on neutral ground with the railroads. Lastly, rivalry varies from area to area, but is average as a whole. This is shown in the analysis of captive versus noncaptive customers. Union Pacific mainly transports commodities in five primary industries; agriculture, automotive, chemical, energy, and industrial. These customers look for competitive pricing, on time delivery, and good customer service. In order to be successful in this industry, a railroad must have the resources to serve all the needs of these customers. Since Union Pacific......

Words: 9753 - Pages: 40


...New Zealand, the struggles that they face and the parents’ reliance on their eldest son to take care of his siblings on their behalf. I really enjoyed watching this short film because it captured and explained a lot of the issues the Pacific Youth are facing today in society. Watching this film allowed me to see a lot of similarities in what we are learning in this course. Respect is of the essence within many Pacific Island cultures. In this film we see this through the character of Tino. Tino’s facial expressions often show how he is afraid of his parents and that he has no choice but to obey. As Pacific people we can relate to Tino and his siblings as our parents constantly remind us of the importance of respect. Thus, we become cautious of the words we use when speaking to our elders and tend to be less open because of the ‘le va’ aspect of our culture. In order to break the silence of our young Pacific many strategies have been put into place to break them out of this norm by nurturing and empowering our youth instead of putting them down (Mason 2011). The use of black and white in the film portrays how the reality for Pacific youth is different from how they are portrayed by the media as being vibrant and outgoing. Yet, many Pacific youth feel trapped within their environment. The black and white colour of the film also forces viewers to feel the vulnerability Tino was feeling throughout the film. Vulnerability can be caused from feeling insecure together with......

Words: 657 - Pages: 3


...STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more used by companies as a strategy to create value and differentiation and this way to be one step ahead of their rivals. A "brand" is the result of the recognition and the personal attachment that forms in the hearts and minds of the customers through their accumulated experience with that “brand”. These experiences contribute to increased consumer trust and loyalty and allow building strong relationships with the “brand”. By this way, “brands” promote the increase of shareholder value and establish a long-term advantage in the marketplace for organisations. Companies recognise that strong brands are and have been historically associated with accelerated revenue growth and improved returns to shareholders. That is why, each time more organisations focus their strategies on building powerful brands as they represent competitive advantage and they are a key success factor in creating value to the customer and at the same time value to the company. In this regard, this study intends to show how effective brand......

Words: 41006 - Pages: 165

Pacific Oil

...The Pacific Oil Company “Look, you asked for my advice, and I gave it to you,” Frank Kelsey said. “If I were you, I wouldn’t make any more concessions! I really don’t think you ought to agree to their last demand! But you’re the one who has to live with the contract, not me!” Static on the transatlantic telephone connection obscured Jean Fontaine’s reply. Kelsey asked him to repeat what he had said. “OK, OK, calm down, Jean. I can see your point of view. I appreciate the pressures you’re under. But I sure don’t like the looks of it from this end. Keep in touch—I’ll talk to you early next week. In the meantime, I will see what others at the office think about this turn of events.” Frank Kelsey hung up the phone. He sat pensively, staring out at the rain pounding on the window. “Poor Fontaine,” he muttered to himself. “He’s so anxious to please the customer, he’d feel compelled to give them the whole pie without getting his fair share of the dessert!” Kelsey cleaned and lit his pipe as he mentally reviewed the history of the negotiations. “My word,” he thought to himself, “we are getting completely taken in with this Reliant deal! And I can’t make Fontaine see it!” Background Pacific Oil Company was founded in 1902 as the Sweetwater Oil Company of Oklahoma City, Oklahoma. The founder of Sweetwater Oil, E.M. Hutchinson, pioneered a major oil strike in north central Oklahoma that touched off the Oklahoma “black gold” rush Source: Case prepared by Roy J.......

Words: 13412 - Pages: 54

The Effects of Gadget Brands on the Academic Performance is less productive as the mind loses concentration late at night. Lack of sleep affects your daily life. It weakens the strength of the students and you can lose focus during the examination. It will also lead to serious memory impairment, thus making no use of the hard work and study. Research has suggested that sleep and good memory are bed fellows. Burning midnight oil harms more than it serves. The researchers say that at least a good night sleep within 30 hours is needed to remember a new task later. Science has also said that teen brains work most effectively at night. However, the scientists concluded that a good night's sleep, which includes both slow-wave and REM (Rapid eye movement) sleep, produces the most effective performances. What matters is not late night studying or early dawn studying just before the exams, but it’s about how you benefit yourself through any type of reading. So long as it benefits you, you can continue with the particular style of studying, but one should take care that his/her health is not deteriorated as health is the supreme here. You can’t do anything you want to do if you have a poor health. And the best way one can rely on is to......

Words: 355 - Pages: 2

Pacific Brand Case

...Pacific Brands: Segmentation Australian Brasserie Consumers Q1. For this case, involving some exploratory research, Exhibit 12a and 12b show the segmentation and descriptor variables used to collect data for the segmentation analysis. Comment on the appropriateness and comprehensiveness of these attributes. What would your team change in this questionnaire and what other segmentation and descriptor questions would you recommend to ask to respondents for a better segmentation and targeting strategy? 1.) The comprehensiveness and appropriateness in the data from exhibit 12a and 12b for the segmentation analysis are very accurate and on point. The questions asked in exhibit 12a, the segmentation variables, are really right to the point and they are getting as much information as possible form customers about their knowledge of fashion. Also, exhibit 12a segmentation variable questions are very helpful because they are finding out important information from the customers to help target their preferences with bras, as well as great information on how to better market for their bras. Exhibit 12b, descriptor variables, is also appropriate because it helps with targeting different segments of customers specifically. Also, this information helps to specify how to market, when/where to market, and to whom to market different information to different segments of customers. - My team would change from the questionnaire a few things that could help impact the......

Words: 2013 - Pages: 9

The Gillette Company: an Assessment of Past Performance and Future Outlook for the Brand

...Running Head: THE GILLETTE COMPANY The Gillette Company: An assessment of past performance and future outlook for the brand Yinka Daramola National University, CA November, 2014 Abstract 3 Organizational Overview 4 Case Breakdown 5 Challenges 7 Market Impact 10 Projected Outcome 11 Question 1: Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What’s next? 12 Question 2: Some of Gillette’s spokespeople such as Tiger Woods have run into controversy after becoming endorsers for the brand. Does this hurt Gillette’s brand equity or marketing message? Explain. 13 Question 3: Can Gillette ever become as successful at marketing to women? Why or why not? 14 Summary 16 References 18 Abstract This paper seeks to analyze the super-brand Gillette. It discusses its history, strategic growth techniques, and current global success metrics. The methods used to gain and maintain market share are scrutinized, along with the impact of its current alliance with the Procter & Gamble Company on its growth. The current product life cycle stage is identified, and suggestions are made regarding approaches to maintain and grow its global market share. The Gillette Company: An assessment of past performance and future outlook for the brand Organizational Overview Founded in 1903 by King C. Gillette and Will Nickerson as an innovative approach to improving......

Words: 4620 - Pages: 19

Pacific Brands Case Study

...Introduction: Pacific Brands Limited is the largest supplier of everyday essential brands in Australia and New Zealand, retailing and distributing some of the biggest brands like Berlei, Hard Yakka, Bonds, Sheridan, Holeproof, Kayser, etc. The purpose of this case study is to analyse the fundamental issues relating to Pacific Brands strategy to close all seven of its Australian factories, and source its merchandise from southern Chinese factories resulting in the layoffs of 1850 Australian workers . Pacific Brands’ decision was made to save a company labouring under too much debt – about $740 million at the time – operating in a highly competitive, global market and suffering the impact of the worldwide financial crisis on the company. Australian consumers may love Australian products, but they don’t like paying for them . Pacific Brands CEO Sue Morphett stated that the rise of cheap offshore manufacturing meant that Pacific Brands could no longer afford to make clothes in Australia ... manufacturing in Australia no longer provides any competitive advantage to the company. What are the keys problems and/or issues? Offshoring for the purpose of this discussion can be defined as the relocating of one or more aspects of a firm’s business to another country’s location to lower costs. This makes Pacific Brands as a multi-national corporation (MNC) as according to when an organisation is in the multinational phase of internationalisation, the organisation’s principal concern...

Words: 1025 - Pages: 5

Pacific Brands

...Season 2012 expanded stats breakdown: KI | HA | MA | TA | FK | FA | HI | GL | BH | TOTAL | AVG | DEFENDERS | RIC |  1. DELEDIO, BRETT  $528,100 $-19,600 ($+76,000) NEXT: GWS | | | 33 489 | 8 274 | 3 174 | 36 224 | 1 12 | -3 -12 | 0 14 | 0 54 | 0 9 | 78 (1,238) | 112.55 | | STK |  2. GODDARD, BRENDON  $414,200 $+1,200 ($-60,000) NEXT: ADE | | | 36 510 | 22 204 | 9 180 | 16 120 | 1 15 | -3 -30 | 0 5 | 0 30 | 0 7 | 81 (1,041) | 94.64 | | FRE |  3. BROUGHTON, GREG  $404,200 $-4,400 ($-12,000) NEXT: BYE | | | 24 327 | 18 232 | 18 147 | 36 264 | 2 12 | 0 -30 | 0 1 | 0 6 | 1 2 | 99 (961) | 87.36 | | WCE |  4. WATERS, BEAU  $438,900 $+0 ($+100,700) NEXT: CAR | | | 0 441 | 0 140 | 0 231 | 0 112 | 0 12 | 0 -30 | 0 0 | 0 36 | 0 3 | 0 (945) | 94.50 | | COL |  5. CLARKE, MARTY  $307,700 $-10,400 ($+166,200) NEXT: BYE | | | 21 375 | 14 156 | 3 132 | 8 120 | 0 6 | -3 -15 | 0 0 | 0 0 | 1 3 | 44 (777) | 70.64 | | BRL |  6. GOLBY, MITCHELL  $354,600 $+0 ($+89,400) NEXT: HAW | | | 0 330 | 0 156 | 0 147 | 0 140 | 0 9 | 0 -30 | 0 0 | 0 0 | 0 0 | 0 (752) | 75.20 | | WBD |  7. HARGRAVE, RYAN  $322,200 $+0 ($+89,500) NEXT: PTA | | | 0 351 | 0 148 | 0 174 | 0 40 | 0 6 | 0 -27 | 0 0 | 0 6 | 0 2 | 0 (700) | 77.78 | | GWS |  8. TOWNSEND, JACOB  $180,300 $+0 ($+76,100) NEXT: RIC | | | 0 120 | 0 46 | 0 48 | 0 120 | 0 11 |......

Words: 1031 - Pages: 5

Pacific Brands made available and the activities that introduce it to consumers that create a desired response among a set of predefined consumers. – (pg 21, Marketing 2 – real people, real choices. PRODUCT A product is considered to be a good, a service or a blend of both. It is not limited to just ‘physical goods’. The product area in the marketing mix is concerned with developing the right ‘product’ for the target market. The Shell brand is known for high performance through the motor sport industry from providing its products to the high powered vehicles. As such it is considered to be of high quality. Shell’s products include fuels, oils and lubricants. The fuel’s such as Shell V-Power, Unleaded and Unleaded E10, Diesel and Autogas provides consumers a variety to choose from. Their product has been made to enhance performance from high powered automobiles to air planes and Formula One racing. A recently launched product is the Shell Helix Ultra Extra, a high performance engine oil designed for diesel and high performance petrol powered vehicles. It is an energy efficient product to protect vehicles and is safer for the environment. As global energy demand is increasing so do the challenges for companies to create innovative products to create a low-carbon future. One way to assist this is by obtaining energy from cleaner sources. It is an important factor to consider as it affects the environment and the world we live in and its people. Shell has......

Words: 1318 - Pages: 6

Naruto: Shippuuden Movie 7 - The Last (2014) | American Psycho (2000) 720p BRRip 900MB | Gioielleria, parti e componenti