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Precious Baby Creations

In: Miscellaneous

Submitted By sreid198423
Words 911
Pages 4
Precious Baby Creations
MM522 Marketing Management
03/18/2010

1.0 Executive Summary
Precious Baby Creations Company is an E-commerce start-up business based online, specializing with unique diaper cakes and accessories as well as specialty baby creations for superb baby showers. Precious Baby Creations Company allows its customers to give an added sentiment to their baby shower gifting experience. Although there may be many online based companies that are marketing this product, Precious Baby Creations Company gives a personal touch for its customers to feel that it emulates their particular style. Though the diaper cake creation is a competitive market, Precious Baby Creations Company has many concepts and innovative ideas for creating the perfect gift for the expectant mother that will be remembered. The first year budget start-up money is 10,000 USD. I myself am an expectant mother and feel that this concept of creating diaper cakes for baby shower gifts is a wonderful way of expressing such joy and excitement for a special day in one’s life.
2.0 Situation Analysis
When a special someone is due to arrive as a new member of the family it is only right that a unique creative baby gift be present. Precious Baby Creations Company produces the most well put together gifts for baby shower celebrations. Precious Baby Creations Company designs, creates and ships unique diaper cakes and other various baby creations at competitive prices with the highest quality materials and great customer service in mind.

2.1 Marketing Summary
Precious Baby Creations Company has enough information regarding customers needs to sustain a profitable online business as well as building customer loyalty with our exceptional pricing and stylish concepts Precious Baby Creations Company assures their ability to keep up in the competitive baby creations design.
Target Markets
Grand…...

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