In: Business and Management

Submitted By puddingshuang
Words 473
Pages 2
By using this mobile app, customers can easily see the everyday’s food menu. The menu will be classified into several categories. It will be classified by different canteens. Customers can choose which canteen they prefer to go freely. Then it can be classified by offering window. For example, the first window mainly offers rice, and the ninth window mainly offers noodle. Meanwhile, the other windows offer other food. Through this way, customers can rely on offering window to choose something they are interested to eat. What is more, it can be classified by types of food, such as noodle, rice and so on. On the other hand, the app would provide related offering windows, which help customers to know about the food information clearly. For example, if one customer just wants to eat rice today, he can use this classification. He just needs to focus on rice, which saves him a lot of time in consideration. It is very convenient, especially for the customers who have already made a decision that which food they want to eat. At last, the everyday’s menu can be classified by offering time. It can be divided into four times, which is breakfast time, lunch time, afternoon tea time and dinner time. This classification can help customers to find out what kinds of food will be offered later, some of them can make a decision in advance. The food menu can provide more details about various dishes. For example, the dishes will be ranked by popularity, so it is easy for customers to find the most popular dish in our school. Besides offering the price of each dish, the mobile app would provide customers with the pictures of every dish and the feedback from the students and staff who have eaten the dish before.
Staffs of CityU canteen can use the mobile app to update the food information. They can use it to change dishes when offering time is changed. What’ more, staffs can update the…...

Similar Documents


...Product refers to the fashion items and services that a company will offer its target market. Company history may play a major role here; many firms have a long-standing record in producing specific lines. For instance, when a sportswear company may try to develop products on sports equipment but will not usually decide also to make and sell bras or evening gowns. Product element is fundamental to the fashion design industry. The continual process of new product development and resulting change drives the whole industry and answers the demand from consumers for a constant stream of new ideas and offerings. . Without the constant generation and introduction of new ideas, the concept of fashion may not exist, the seasonal fashion shows and collections may fade out. Axiomatically, if consumers were not constantly engaged in the process of looking for new products to satisfy their emerging needs, the fashion process could not function either. All of the three brands, H&M, DKNY and PRADA are at the maturity stage of the product life cycle. They all have a long brand history. Miuccia Prada designed Prada in 1988. DKNY was founded by Donna Karan in 1989 in New York. H&M was founded in 1947 in Sweden. At this stage, their products have achieved acceptance by most potential buyers. There is a slow down in sales growth in total. These companies may try to increase their advertising and sales promotion to remind and inform the public of their products and events. They can also......

Words: 372 - Pages: 2


...Product quality The collection of features and characteristics of a product that contribute to its ability to meet given requirements . To consumers, a high-quality product is one that well satisfies their preferences and expectations. This consideration can include a number of characteristics, some of which contribute little or nothing to the functionality of the product but are significant in providing customer satisfaction. A third view relating to quality is to consider the product itself as a system and to incorporate those characteristics that pertain directly to the operation and functionality of the product.  First is the view of the manufacturer, who is primarily concerned with the design, engineering, and manufacturing processes involved in fabricating the product.  Quality control (QC) is the collection of methods and techniques for ensuring that a product or service is produced and delivered according to given requirements. In general business, product features are all the qualities and characteristics of a product– its size, shape, materials, and its functionalities and capabilities Brand Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." [1] Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can......

Words: 258 - Pages: 2


...Product The marketing mix starts with product part so in this section of the paper will be discussed what does the consumer want and need from the product, the main characteristics and features of the product and also the best ways to choose branding and packaging. Low-involvement consumers This group of consumers mostly has low income and usually buy cheaper things without extra attention before buying a product. To selling goods for low-involvement consumers there are few main important factors of consumer needs and wants from the product. First of all low involvement consumers don’t spend a lot of time thinking about which windscreen wiper has the best quality and which one has to choose - because of habitual decisions. Their primary priority is price. For that reason “50% discount” or “buy 1 and other get for free” can really attract low-involvement consumers. Other important priority is product convenience. Mostly consumers choose those products which attractively displayed and easy to find. The windscreen wipers should be in the center of the store shelves. For consumers it would be eye-catching product. Also accurate information – consumers place a high value. They have to quick and easy understand what written about the product, how can use it (simple instruction) and why this product is better than others. For that reason on product should not be too much text. Main characteristics of......

Words: 750 - Pages: 3


...MA FASHION MANAGEMENT AND FASHION & TEXTILE MARKETING Winchester School of Art   Lecture  Prepara+on  Slides     Interpre+ng  Brand  Iden+ty  Through  Product  Design   2013   Molly  K  Mills   Product   These  slides  should  prepare  you  for  the  lecture   by  enabling  you  to:   •  Define  what  a  product  can  be  both  generally   and  rela+on  to  apparel   •  Use  the  5  levels  of  Customer-­‐Value  Hierarchy   to  analyse  a  products  aMributes  and  benefits   •  List  and  apply  the  different  ways  of  classifying   product   Lecture  Prepara+on  Reading   •  Posner,  H.  (2011).  Marke&ng  Fashion.  London:   Laurence  King     •  Kotler,  P.  &  Keller,  K.  L.  Global  Marke&ng   Management.  (14th  ed.).  Harlow,UK:  Pearson,   Ch.12     What  do  we  define  as  a  product?   “Many  people  think  a  product  is  tangible,   but  a  product  is  anything  that  can  be   offered  to  a  market  to  sa+sfy  a  want  or   need,  including  physical  goods,  services,   experiences,  events,  persons,  places,   proper+es,  organiza+ons,  informa+on, ...

Words: 900 - Pages: 4

L'Oreal’s Product

...4 4. Propose segmentation criteria to be used for products in different markets…..5 5. Choose a targeting strategy for a selected L'Oreal’s product………………….6 6. Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in two different buying situations……………………………………………….…….7 7. Propose new positioning for a selected L'Oreal’s product…………………….8 Part III Conclusion………………………………………………………….………10 Part Ⅳ Bibliography……………………………………………………...……….11 Introduction My report is written in the marketing mix of Kraft foods. What I must write is market Orientation and target market. L ' Oreal group is the nearly century-old history of the world's largest cosmetics company, is also one of the Fortune the same time also is for maximum visibility, the oldest one of the popular cosmetics brand, it mainly produces hair color hair, makeup and skin care products. I will then use 1) Explain the various elements of the marketing process. 2) Evaluate the benefits and costs of a marketing orientation for a selected organization. 3) Show macro and micro environment factors which influence marketing decisions. 4) Propose segmentation criteria to be used for products in different markets.5) Choose a targeting strategy for a selected L'Oreal’s product.6) Demonstrate how buyer behavior affects L’Oreal‘s marketing activities in two different buying situations.7) Propose new positioning for a selected L'Oreal’s product the seven knowledge point analysis L'Oreal......

Words: 2755 - Pages: 12

Product Management

...Discipline of Product Management Product development is the process of designing, building, operating, and maintaining a good or service. Software and Internet companies use a product development process to ensure that they are not just manufacturing a technology, but creating a product that people will want to buy and continue to use. To be sure, a base technology is at the heart of the product, but product development ensures that the customer’s voice is not lost in the rush to an exciting technology. Product development adds things like pricing, marketing, and customer support to the technology to create a complete product. Without a product management philosophy and discipline, an IT organization becomes focused on the technology instead of the customers and is often organized along technology lines rather than in ways that benefit the customer. Ultimately, an IT organization must serve its customers or it will go out of business, either because the customers go away or because they complain to executive management until the organization is changed. Product Development: Product development is performed by a multi-disciplinary team whose goal is building, operating, and maintaining the product. Team members may include product managers, software developers, project managers, product operations engineers, customer support managers, software quality assurance engineers, user interface design engineers, marketers, financial personnel, and graphic artists. The......

Words: 3905 - Pages: 16


...Product, Pricing, and Channels Paper Grading Guide Chastity McIntyre, Andrea McIntosh, Anthony Hauter, Cassandra Swaing, Collin Gardner UOP 6/9/2014 Dianne Iobst Today we will be discussing ways to market the “Gon Fishing” app that we created for Apple, Inc. We will cover what the app does, how much it will cost to start production, and ways to market and distribute the app. “Gon Fishing is in the start-up phase and we really want to get this product out to consumers so that they can enjoy a carefree fishing day. A detailed description of the features The “Gon’ Fishing App” has convenient and important features for the users who purchase it with their iPhones. Users can upload photos of fish and the app will scan the details in the photo to identify the fish breed. The app then displays background information on the fish, such as its average weight and length, and the region they typically live in. The “Gon’ Fishing App” also has a 1 gigabyte storage capacity if a fisherman chooses to keep a record of the fish he/she catches for the season. There is a detailed weather forecast feature that will send alerts to the fisherman of any severe storm warnings that threaten the local area. Fishermen will find the “Gon’ Fishing App” favorable because there is a feature that allows them to purchase their annual fishing license directly on the app. There are also significant components that local authorities will appreciate, such as the ability for app users to send......

Words: 1987 - Pages: 8


...Executive Summary Focusing on the bottle design, Absolut Vodka launched their world famous advertising campaign, using the distinct differences combined with humor to reach out to their clients. Through joint direct sales activities in targeted bars and restaurants (strongly focussed on the “hot spots” within a city) Absolut quickly became renowned as hip brand in this community. Their sales force used high rotation in their sales visits with attractive promotional concepts and incentives, in order to tie in the bartender community into their image statement. Through time Absolut Vodka achieved the status of a lifestyle product, to the extent that it became a brand statement as such, with people ordering “Absolut and Tonic”. Originality combined with consistency in marketing were key elements in the achieved success, leading to repeated two-digit increases in sales, year after year and positioning Absolut as the 5th largest selling spirit brand in the world. In the past few years V&S Absolut Spirits has experienced a strong increase in demand from, among other places, the quickly growing Global Travel Retail market, which, combined, is the second biggest market for ABSOLUT VODKA. Background --: The name "Absolut" was introduced in 1879 by the entrepreneur Lars Olsson Smith. Smith introduced fractional distillation that produces liquor without fusel alcohol in Sweden. In 1917 the Swedish government monopolized the alcohol industry in Sweden. Vodka was then sold...

Words: 3750 - Pages: 15

Product Marketing

...for the product as“Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaulis a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Jaul would be launched in the market at250 ml. 500 ml.and1 Litre bottle. We have set a reasonable price for the product so that all kinds of people can afford to buy this soft drink. We have followed theTarget Costingpricing approach. We would gain a competitive advantage, as this is a first hit in the market. We have targeted a huge market segment for the product. Bangladesh is a large populated country. Lots of people are looking for such a product. Green Coconuts are not available all the time. For example: a person walking on the street. Suddenly he feels thirsty. Now if he wishes to drink green coconut water he cannot find it easily. It is not always found in the right place at the right time. If we launch our product in the market, a person willing to drink green coconut water can have it from a nearby shop. At present this is not possible. Our target market includeshealth conscious people, sick people, sportsperson& many other consumers, which we have segmented from theDemographical,Geographical,Psycho graphical&Behavioralpoint of view. We have prepared a financial documentation for this feasibility plan of a new product. As we......

Words: 1340 - Pages: 6


...Chapter 7: Products, Services and Branding Strategy What is a product? Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. - Includes: physical objects, services, events, persons, places, organizations, ideas, or some combination thereof. What is a service? Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything can referred as a Service. Eg: banking industry, tourism industry, Information Technology services etc. Levels of a Product ▪ Core benefit – What the consumer is really buying. ▪ Actual product – Includes the brand name, features, design, packaging, quality level. ▪ Augmented product – Additional services and benefits such as delivery and credit, instructions, installation, warranty, service. Core benefit:- Each level adds more customer value. The most basic level is the CORE BENEFIT which answers the question “What is the buyer really buying?” When designing the products, marketers must first define the core, problem solving benefits or services that consumers seek. People buying a SONY Handycam are buying more than a digital camcorder. They are buying a convenient, high quality way to capture important moments and memories. Actual product:- At this second level, product planners must turn the core benefit into actual product. They need......

Words: 2372 - Pages: 10


...PROJECT IN PRODUCT MANAGEMENT JESSICA VILLAFUERTE BSBA 3206 Dual listed on the Mainboard of the Singapore Exchange and the Philippine Stock Exchange, Del Monte Pacific Ltd (DMPL) is the parent to a group of companies ("the Group") that caters to today’s consumer needs for premium quality, healthy food and beverage products. It innovates, produces, markets and distributes its products worldwide. DMPL acquired the consumer food business of Del Monte Corporation in the United States on 18 February 2014 (which has been renamed Del Monte Foods, Inc). This acquisition extends the footprint of the Group's business to the US and South America. It also acquired various trademarks for consumer products such as Del Monte, S&W, Contadina, College Inn, Fruit Naturals, Orchard Select and SunFresh. The Group now has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, the Philippines, Indian subcontinent and Myanmar. The consumer product business that the Group acquired enjoys leading market shares for the US canned fruit and vegetable segments and number two position for the US canned tomatoes and broth categories. In the Philippines, the Group enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup. The Group also owns another premium brand, S&W, globally except Australia and New Zealand. As with Del......

Words: 644 - Pages: 3


...The term innovation can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Any review particularly on new product development and innovation management will uncover numerous references to 3M. 3M is quite possibly the most innovative company of our times that even CEOs of other visionary companies admire. 3M is best known for its household brands such as Post-it Note, Scotchgard, Scotch tape, and many more. 3M initially failed in its mining business, and eventually stumbled onto most of the successful innovations that we know 3M for, including Post-It, Masking and Scotch tape. There are some key activities and principles that contribute to 3M’s performance which reflected in its approach to innovation namely the variety of management techniques, such as good communications and the setting of clear objectives with a company culture built on more than 90 years of nurturing idea and fostering creativity. Being an “innovating machine”, 3M institutionalized the mechanisms to drive innovation as the "15 percent rule" - technical people spend up to 15 percent of their time on projects of their own choosing or initiative, "25 percent rule" - each division should produce 25 percent of annual sales from new products and services introduced in the previous four years (which later increased to 30 percent). More growth mechanisms were created to stimulate internal entrepreneurship, test new ideas, create......

Words: 332 - Pages: 2


...1. The market where business sells goods and services to households and the government is called a. Goods market b. factor market c. Capital market d. money market 2. Real gross domestic product best defined as a. the market value of intermediate goods and services produced in an economy including exports b. all goods and services produced in an economy, stated in prices in a given year and multiplied by quantity c. The market value of all final goods and services produced in an economy stated in the prices of a given year. d. The market value of goods and services produced in an economy stated in current year prices. 3. Underemployment includes a. Who work off the books to avoid paying taxes b. Who are working part time or not using all their skills at a fulltime job c. Who are tired of looking for a job so they quit looking but still want one d. whose skills are not in demand anymore 4. The bureau of economic analysis is responsible for which of the following a. Setting interest rates b. Managing the money supply c. calculating the US gross domestic product d. paying unemployment benefits 5. The Federal Reserve provides which of the following data a. federal funds rate b. stock price of GE c. bond yields of corporation d. debt to GDP of Ireland 6. Consider if the government instituted a 10% income tax......

Words: 1451 - Pages: 6


...Marketing Mix impending * Product * Price * Place * Promotion Outrageous crave Product life cycle (4 stages) * Intro * Growth * Maturity * Decline thrill Perceptional Map Maserati nuclelyptus New Product Launch Marketing Plan The purpose of this assignment is to create a marketing plan to launch a new product for both the domestic and international marketplace.   Kotler & Keller define the marketing plan as “the central instrument for directing and coordinating the marketing effort” (Kotler & Keller, 2012, p36).   This plan will include the following components: market need, market growth, SWOT analysis, potential competition, product offering and product definition, product identification, justification for choosing this product, and a 10-question survey.   Market Needs According to research, young adults are the most attractive segment among marketing consumers both in terms of its size and its multibillion dollar purchasing power (Awan, M. 2014). The youth culture has been held up as the prototypical example of a global segment. They are reported to be the world biggest adopters of mobile technology, but limited research is available regarding segmentation. Therefore, there is a strong need for more segmentation research in the cell phone market, especially among the young adults since this age group is driving the market to new directions and uses. Market Growth According to the Cellular Telephone Industries......

Words: 325 - Pages: 2


...1. Service have more diverse quality attributes than products.Service –result from wide variation created by high customer involvement. For product, the dimension of conformance is more easily to measure on it than in service it is often difficult for service to conform to numeric specifications. 2a) Theory is coherent group of general propositions used as principles of explanation for a class of phenomena. Theory in business organization: * For instance, what are the psychological dynamics that could cause quality improvement to increase worker morale?-worker empowerment lifts worker self esteem by stressing increased decision making. b) Deming’s contribution to QM was: 1. Create a consistency of purpose toward improvement of product and service with the aim to become competitive, stay in business and provide jobs. 2. Adopt a new philosophy- 3. Cease dependence on mass inspections to improve quality. 4. End the practice of awarding business on the basis of price tag alone. 5. Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease cost. 6. Intstitute training on people job. 7. Improve leadership. 8. Drive out fear so that everyone may work effectively for the company. 9. Break down barriers between departments. 10. Eliminate slogans, exhortations and targets for the workforce that asks for zero defects and new levels of productivity. 11. Eliminate work...

Words: 269 - Pages: 2

Creme e Gel Riscaldanti | On se reverra | Le Portrait de Petit Cossette Episode 3 English Dubbed