Profit Maximization

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THE IMPACT OF ADVERTISING ON SALES VOLUME OF A PRODUCT
A case study of Starcomms Plc, Nigeria.

Bachelor’s thesis Degree Programme in International Business Valkeakoski, 19 December 2011

Adekoya Olusola Abiodun

ABSTRACT

VALKEAKOSKI Degree Programme in International Business Global Marketing Author Adekoya Olusola Year 2011

Subject of Bachelor’s thesis Impact of advertising on sales volume of a product

ABSTRACT The major aim of this thesis was to demonstrate the impact of advertising on the sales and profit of a business organization taking Starcomms Plc as a case. Longe (2001) defined advertising as any personal paid form of nonpersonal communication which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea. Good advertising requires competent personnel including a number of specialists to enable it thrive in the ever dynamic and competitive business environment. It is therefore imperative that key personnel in departments that are directly involved to be carefully selected and positioned to ensure continuous success. In recognizing the role advertising can play a growing number of companies and establishments have to embark on a nationwide advertising campaign. Advertising campaigns obviously informed by depressed consumer demand, thrive by persuading the consumer on the need for consumptions. At the completion of this thesis, the impact of advertising at Starcomms was clearly defined and it should have become a continuous practice for Starcomms.. Keywords Pages Advertising, distinct image, for Starcomms. 32 p. + appendices 4 p.

CONTENTS

1 INTRODUCTION ....................................................................................................... 1 1.1 1.2 1.3 1.4 1.5 Background Information…...

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