Retail Store Analysis of Sony Center

In: Business and Management

Submitted By veronica
Words 1262
Pages 6
Assignment on Retail Visit to
SONY CENTER-Green Park Market.

Submitted to:
Prof. Sujit Sengupta

Group Members Tuhina Bhattacharya Veronica S. Gomes Mukul Gola Rajeev Kumar Radheev Kumar

We were given an assignment on a retail visit where we had to find out in details about the merchandise, store layout, signage and profitability of any particular retail store. Since we had been to SONY CENTER at South Extension for a previous assignment, we decided to repeat our visit to SONY itself but at some other destination.
This time we visited SONY CENTER located at the Green Park Market. Our interaction with the manager was brief as he did not much entertain us. Neither did he want to disclose much about his store, evaluation methods used, store management and so on.
Major parts of the report are thus based on our observations and assessment of the store layout, look and feel. Following are the answers to the questions put up.

1. In general, are the store layout, design, and visual merchandising techniques used consistent with the exterior of the store and layout?
The store has a Carpet Area of approximately 700 square feet. Since the area is comparatively less than other SONY CENTERS, additional spaces have been created intelligently by utilizing walls and fixtures. The store has a Straight Floor Layout. Figure 1.1 below shows a Straight Floor Layout.

Fig. 1.1 Straight Floor Layout.

There is a good display of different electronic items on the walls, especially LCDs and Plasma television sets. This creates successful visual merchandise. There is enough space for free movement of customers. The store has glass doors and is well lit. It is thus quite attractive and easy to spot. The store design ensures avoidance of shop-lifting. However, the exterior of the, which is very neat and simple does…...

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