Rtw1

In: Business and Management

Submitted By tshellz24
Words 2903
Pages 12
1 Rwt1 Task 318.2.2-01-05, 2.3-06

(A)
Your company has recently decided to expand into online sales. The company wishes to continue to sell its products in the retail stores located throughout the United States but they also wish to establish a presence on the internet. Research the online marketing opportunities available for retail sales and provide a report to your manager which includes the advantages and disadvantages of marketing online, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign.
(B)
The advantages and disadvantages of marketing online.
George Scifo (2010) 10 Advantages of Online Advertising. Retrieved from: www.georgescifo.com/2010/05/10-advantages-of-online-advertising
Bob Lotich (2011) California’s New Anti-Affiliate “Amazon Tax” Law. Retrieved from: www. bloggingyourpassion.com/californias-new-anti-affiliate-amazon-tax-law
The potential impact of online sales.
Bill Siwicki (2012) Sales from mobile devices double in December. Retrieved from: http://www.internetretailer.com/2012/01/10/sales-mobile-devices-double-december Harry Wallop (2011) Online clothing sales double. Retrieved from: http://fashion.telegraph.co.uk/news-features/TMG8451109/Online-clothing-sales- double.html
Joseph Galant (2011) Ebay Forecasts 2011 Revenue That May Exceed Estimates. Retreived from: http://www.bloomberg.com/news/2011-01-19/ebay-says-2011-sales-may-beat- estimates-on-paypal-service-shares-advance.html
Julianne Pepitone (2011) Amazon sales jump 51% Stock surges. Retrieved from: http://money.cnn.com/2011/07/26/technology/amazon_earnings/index.htm
Requirements for a successful online marketing campaign.
Rebecca Gill (2011) Successful Internet Marketing Begin With Goals. Retrieved from: http://www.web-savvy-marketing.com/2011/01/successful-internet-marketing- campaigns-begin-with-goals/…...

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