Sales Strategies

In: Business and Management

Submitted By lexyshley
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Corporate social responsibility (CSR) is commonly described by its promoters as aligning a company's activities with the social, economic and environmental expectations of its "stakeholders" (http://www.sourcewatch.org/index.php?title=Corporate_Social_Responsibility). It has become a multi-billion dollar public relations specialty in the business world (http://www.sourcewatch.org/index.php?title=Corporate_Social_Responsibility). Social responsibility is an ethical or ideological theory that an entity whether it is a government, corporation, organization or individual has a responsibility to society at large (http://en.wikipedia.org/wiki/Social_responsibility#See_also). For instance if a company is proactive and follows the United States Environmental Protection Agency‎ (EPA) guidelines for emissions on dangerous pollutants and even goes an extra step to get involved in the community and address those concerns that the public might have; they would be less likely to have the EPA investigate them for environmental concerns (http://en.wikipedia.org/wiki/Social_responsibility#See_also). There are four areas that should be measured regardless of the outcome needed (http://en.wikipedia.org/wiki/Social_responsibility#See_also): * Economic function * Quality of life * Social investment * Problem solving
Common CSR policies include (http://www.asyousow.org/csr/): * Adoption of internal controls reform in the wake of Enron and other accounting scandals; * Commitment to diversity in hiring employees and barring discrimination; * Management teams that view employees as assets rather than costs; * High performance workplaces that integrate the views of line employees into decision-making processes; * Adoption of operating policies that exceed compliance with social and environmental laws; * Advanced resource productivity, focused…...

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