Sanfrancisco Cofee

In: Business and Management

Submitted By zapaditya
Words 313
Pages 2
Company/Industry

COMPANY PROFILE:
San Francisco Coffee House (SFCH) is the first American-style coffee house in Croatia. Jasmina Pacek and Denis Tensek after spending six years in America decided to enrich their home country Osijek with a completely new concept: they opened San Francisco Coffee House – a unique place in Croatia where one could enjoy the original atmosphere of an American city coffee house.
The California-style coffee house offers the quality, service, product assortment, ambiance and efficiency found in sophisticated coffee shops in developed markets, at a locally affordable price.

Problem
Although San Francisco Coffee House has been a major success, one of the key challenges the couple now face is how to grow nationally. Specifically, should they consider franchising over organic growth? If so, how should they go about franchising in a country where the market is developing and where franchising is under-regulated, underdeveloped and not completely understood.

Strategic Options
The major strategic option that the coffee house now has is which business model it should choose in order to expand in the market. Should Tensek and Pacek consider franchising or should they choose organic growth? An important factor that could decide what model they choose depends upon the threat that they could face from the competitors.
Another strategic option to improve their profile is that they could work upon their brand name recognition by better marketing, advertising and promotions.

Recommendations In order to grow and expand their business the company should:
 Choose franchising over Organic Growth as it will help them grow faster and dominate the market. The franchising decision can also help them to cater the large population who are already aware of San Francisco Coffee House.
 Invest in marketing and advertisement to improve brand…...

Similar Documents

Cofee

... Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes. What is his vision for the monastery? A new Mount Carmel in the Rocky Mountains. What is his vision for Mystic Monk Coffee? To produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website. What is the mission of the Carmelite Monks of Wyoming? A 500-acre monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage presented a formidable challenge. produce a Mystick Monk website. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary saw a vision and outline how he was going to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? He would use a $250,000 toward the purchase and $75,000 earn during the first year for coffee sales. Then the profit from the website sales will pay off the property in the future. What competitive advantage might Mystic Monk Coffee’s strategy produce? With a touch of a finger you can get it deliver to your home. Catholic religion people will purchase the coffee because of the between the two. 4. Is Mystic Monk Coffee’s strategy a money-maker? Yes. He have it make out to the point of paying off the property. What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value......

Words: 1605 - Pages: 7

Stabucks

...never stop pursuing the perfect cup of coffee by buying the best beans and roasting them to perfection. They do this through a variety of methods. First, the vast majority of our purchases we negotiate prices outright. This way our suppliers know in advance that they will be paid a fair price for their high-quality coffee regardless of any downturn in the market. It allows them to pay fair wages to their workers and earn enough to reinvest in their farms and communities, develop the business skills needed to compete in the global market for coffee, and afford basic health care, education, and home improvements. Second, Starbucks has invested in a “Small Farmer Support Programs” that provide funding to organizations that made loans to small cofee growers until they sold their crops. Furthermore, Starbucks also provides farmers the technical knowledge to improve the quality of their coffees, thus making their coffees more marketable. Partners Schultz wanted to send all Starbucks employees a message that would cement the trust that had been building between management and the company’s workforce. Health Care Coverage for All Employees as a core strategy to win employee loyalty and commitment to the company’s mission. Another strategy of Schultz is that turning all Starbucks employees into partners, give them a chance to share in the success of the company, and make clear the connection between their contributions and the company's market value. In addition, to recognize......

Words: 744 - Pages: 3

Strength and Weekness

...personal and productive point of views. Apart from the academic interest, I expanded my thirst for knowledge by presenting different technical papers at national and state levels. A few of my papers are Export Documentation, Import Documentation, Working of a Retail Outlet, few Finance related papers and Accounting Projects. All these activities during my course and the interest generated from the projects attracted me more towards the field of Business Administration which supported my childhood interest. I was able to increase my intra personal traits by playing a major role in organizing the events of ARTHASHASTRA, a state level commerce students festival organized by Commerce Organization For Emerging Entrepreneurs (COFEE) at our institution which created a perfect platform for exposing myself in both leadership qualities and monitoring skills, which created lot of zeal to counteract the surrounding situations. As the United States education system is the polestar for other nations, I therefore chose to opt for USA for my higher education. Furthermore, I hardly need to mention that Franklin University being among the reputed schools for Business Administration would provide the best in terms of opportunities, infrastructural facilities and academically stimulating environment. My intended areas of specialization in the Graduate program in the Business Administration at Franklin University (Columbus, OH) is Masters in Business Administration (MBA) in......

Words: 621 - Pages: 3

Cofee Research Paper

...Café Paradiso – Sample Business Plan Business Plan 2007/2008 Commercial-in-Confidence Date Table of Contents 1.0 Executive Summary 1 1.1 Business Opportunity 1 1.2 Product/Service Offering 1 1.3 Marketing Plan 1 1.4 Management Team 1 1.5 Financial Plan 2 2.0 Business Opportunity 3 2.1 Business Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and strategy development 5 3.2 Industry Analysis 6 3.3 Competitor Analysis 6 Table 2: Analysis of competitors 7 Table 3: Analysis of competitors’ products and services 7 4.0 Elements of Success 8 4.1 Target Market 8 4.2 Competitive Advantage and Unique Selling Proposition 8 5.0 Marketing Plan 9 5.1 Marketing Objectives 9 5.2 Marketing Mix 9 Table 4: Value Propositions 9 5.3 Action Plan 11 5.4 Sales Analysis and Forecast 11 Figure 1 Sales forecast 11 6.0 Legal Matters and Risk Management 12 6.1 Business Structure and Business Name 12 6.2 Registrations, Licences and Permits 12 Table 5: Listing of registrations, licences and permits 12 6.3 Contracts and Agreements 13 Table 6: Listing of contracts and agreements 13 6.4 Risk Management 14 Table 7 Risk assessment 14 6.5 Insurances 15 Table 8 Listing of insurance policies 15 6.6 Intellectual Property 15 Table 9 Listing of intellectual property owned 15 Table 10 Listing of permissions for use of intellectual...

Words: 8990 - Pages: 36

Cofee

...Schultz brought Coffee back to Starbucks 1) Define the problem- - This case study was a good example of learning to understand their core mission and restructuring to get back to how they once were. Revamping Starbucks image and providing an authentic customer service experience that they had lost in 2006. In 2006 they oversaturated the market and the quality began to suffer, store sales dropped and Shultz resigned. Schultz came back to Starbucks and brought coffee back. 2) GATHERING FACTS- • Schultz opened his own coffee shop within six months and was serving more 1,000 customers • Starbucks focused on pleasing the customer and creating a happy work environment for their employees where morale was high. • The company expanded internationally by 1996 and by 1998 they had about 5 million customers daily, they opened about one store a day on average. 3) DEVELOPING ALTERNATE SOLUTIONS- 1) Retraining the baristas to give the ultimate experience to the guest which consisted of treating the guest with first name basis making them feel right at home. Training them is a valuable asset and most important. Investing money on training so that the management team can lead the team and build. 2) Slowing down the expansion of chains this has cost them to lose the focus of the company with all the stores worldwide which have made money. Having so much spread out is just too much for such a great company. 3) Focusing on strengthening the operations of coffee shops......

Words: 572 - Pages: 3

Cofee Essey

... Jamaica, a leading per capita export country known for its commitment to creativity, innovation and exceptional quality. April 2009 The National Export Strategy of Jamaica was developed on the basis of the process, methodology and technical assistance of the International Trade Centre (ITC). www.jamaicatradeandinvest.org/nes | 1-888-429-5NES (1-888-429-5637) 4 i n d u s t r y s e c t o r s t r at e g y Coffee Introduction Rationale The Jamaican brand of coffee, Blue Mountain, remains an iconic brand globally and stands as a symbol of a high-quality product from Jamaica. It is also an example of a protected mark, serving as inspiration and a viable model to several other products and product groups from Jamaica. In addition to this qualitative rationale for the industry, coffee contributes to the Jamaican economy, grown in a region with full employment, something very few geographical areas are able to boast. In addition to its social contribution there is significant export potential that may be realised from both increased production and export volume, increased value of export by expanding the percentage of value added production locally, as well as development of value-added products. It is argued that the sector has negatively impacted the natural environment and is likely to continue doing so, however, farm practices have improved with increased utilisation of natural fertilisers and pesticides. Further damage to the environment is not likely......

Words: 6556 - Pages: 27

Uber to Introduce Driver Background Checks in India

...com/2011/12/15/uber/ (accessed March 2, 2012) [ 5 ]. JP Mangalindan, “The Trials of Uber,” CNN Money, February 2, 2012, http://tech.fortune.cnn.com/2012/02/02/the-trials-of-uber/ (accessed February 29, 2012). [ 6 ]. http://www.uber.com/cities/chicago#cities (accessed March 3, 2012). [ 7 ]. http://www.uber.com/cities/chicago#cities (accessed March 3, 2012). [ 8 ]. Maclean Robbins, “Uber – your new luxury car service app, “ Gadling, December 19, 2011, http://www.gadling.com/2011/12/19/uber-your-new-luxury-car-service-app/ (accessed March 4, 2012). 7 http://www.wired.com/gadgetlab/2011/04/app-stars-uber/all/1 [ 9 ]. Devin McClaine, “Rider Seeking Taxi Driver”, San Francisco Business Chronicle, February 3, 2012, http://www.bizjournals.com/sanfrancisco/print-edition/2012/02/03/rider-seeking-taxi-driver.html (accessed February 28, 2012). [ 10 ]. Faud, Uber Chicago Driver. (2012, March 4). Personal interview with Work, Sprunger & Boeckel [ 11 ]. Michael M. Grynbaum, “2 Taxi Medallions Sell for $1 Million Each”, The New York Times, October 20, 2011, http://cityroom.blogs.nytimes.com/2011/10/20/2-taxi-medallions-sell-for-1-million-each/ (accessed March 1, 2012). [ 12 ]. Evann Gastaldo, “NYC Taxi Medallions Sell for Whopping $1M Each”, Newser, October 20, 2011, http://www.newser.com/story/131488/nyc-taxi-medallions-sell-for-whopping-1m-each.html (accessed March 1, 2012). [ 13 ]. Mike DeBonis, “Uber car service run afoul of D.C. Taxi Commission”, The Washington Post,......

Words: 4745 - Pages: 19

Voom

...five years and self-service cafe which menu includes tea, coffee , ice-cream and sweets. It will have open reading place in lawn, which will have wall of glass and closable ceiling in autumn-winter.Our customers not only read our books , they can also buy our books for cheap and take them home the same day. Our organization provides students with an opportunity to sell their old university books for cheap.We provide the students with a very efficient , effective , and safe way of purchasing books.Customers are welcome to enjoy our free wireless to surf the internet on their laptops or mobile phones. SWOT analysis Strengths – Location, less competitors,membership discount, design, exellent specially beverages ,cheap cost of goods (tea, cofee, sweets, books), panoramic view of the Caspian sea and open air area ,superior atmosphere, cheap work force, parking for bicycle. Weaknesses – Every business has a weakness. Expences (for rent),low budget Oportunities – Increasing tendency in reading, renovation and repair of Seaside park (Bulvar) may increase number of people coming here) .Students need a good place to study with their group. Threats – Seasonal business (There are no customers , students during summer) We plan celebrate “Signing days” at least once a month. We plan to put kiosks for our menu and put “Mən oxudum, sən də oxu” stends (this stend is for social responsibility of our organisation). We produce our customers Sanwisches, pastries,salads ,cakes......

Words: 565 - Pages: 3

Uber Resources

...in the area. Uber calculates the nearest driver and plots your pickup time accordingly. Each driver is also given an iPhone with an app to manage incoming customer requests. Therefore, Uber drivers know exactly where they should go, instead of driving around and looking for customers. The demand calculation app employs prediction algorithms and heat maps to predict expected demand at different times of the day. It analyzes how many times the app is open and where clusters are located to help manage taxi supply and demand. The result: “shorter waits for riders and busier, more efficient days for drivers”. (Devin McClaine, “Rider Seeking Taxi Driver”, San Francisco Business Chronicle, February 3, 2012, http://www.bizjournals.com/sanfrancisco/print-edition/2012/02/03/rider-seeking-taxi-driver.html) Uber also employs Willingness to Pay (WTP) to increase revenue. Sometimes, cab drivers would refuse to service you if your destination is either not somewhere they like or it is not worth the fare. However, Uber increases perceived benefits by improving the output, thus increasing Willingness to Pay (WTP) by consumers. This helps Uber to summon service that might be rejected otherwise. Human Resources Uber driver is an important reason that Uber can serve wide range of customers in a timely manner while keeping the cost down. Uber drivers have flexible schedule that hey can turn their availability on or off at a whim. Also, drivers all have their own cars so that......

Words: 348 - Pages: 2

Tools of the Trade

...OSSEC * OSSIM * Netfilter * Angry IP Scanner * Nagios * Netscan Tools Operating System Security (Windows, MacOS, Linux, and Unix) * Metasploit * Nessus * Cain and Able * John the Ripper * Sysinternals Suite * Core Impact * IDA Pro * Microsoft Baseline Security Analyzer * WinAutoPwn Application Security * GFI Languard * AppScan * NoScript * Secunia PSI Enterprise Security * Backtrack * Medusa * Canvas * Retina * L0pht Crack * SAINT * Social Engineering Toolkit * Solarwinds Suite * Splunk * Virus Total * Hijack This Mobile Device Security * IBM Security AppScan Forensics Services * Helix * COFEE * Encase * Maltego * Ophcrack * Network Miner * Sleuth Kit * FTK Imager...

Words: 394 - Pages: 2

Feasib Cofee Shop

...Executive Summary Java Culture coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Java Culture will capitalize on its proximity to the University of Oregon campus to build a core group of repeat customers. Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit. The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus. The owners have secured this location through a three-year lease with an option for extending. The have also provided $140,000 of the required $170,000 start-up funds. The remaining capital will be obtained through Bank of America commercial loans. The company is expected to grow sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $100,000 to $125,000 during the same period. Need actual charts?   We recommend using LivePlan as the easiest way to create graphs for your own business plan.   Create your own business plan 1.1 Objectives Java Culture's objectives for the......

Words: 3724 - Pages: 15

Pc Cofee Houses the Beginig

...The History of Coffee In 1637 a meeting place in Oxford started to sell a new hot bitter drink, which had just been introduced into Britain. This drink was called coffee, which was soon to become very fashionable amongst the well to do. Coffee had been discovered in Ethiopia thousands of years before. At this time the local tribes mixed the fruit of coffee plants with fat and ate them. Before AD 1000 the Arabs used coffee cherries to make cold drinks. Within 200 years a hot drink made from coffee beans was available throughout the Middle East. Coffee Houses – the Beginning In the early 17th Century, traders brought coffee to Europe. Pope Clement VIII (1536-1605) gave coffee his blessing and the first coffee house opened in Italy. Coffee houses opened all over Europe and they became popular places to meet friends or conduct business. It is rumoured that Lloyd’s Insurance and the Stock Exchange both developed from the 17th Century coffee houses. Coffee is grown mainly in Brazil, Colombia, Ivory Coast, Uganda and Central America. The berry is ground and used in most countries as a breakfast beverage. Chocolate Chocolate starts life as a bean within a pod produced by the cocoa plant. Today, the beans are produced from West African trees. The pods are harvested and the beans are left to ferment. The beans are stored in a temperature of 500O C between layers of banana leaves and left for 5-6 days. After this, the beans are dried in the......

Words: 368 - Pages: 2

Fretre

...DEED OF SALE WITH TRANSFER OF RIGHTS KNOW ALL MEN BY THESE PRESENTS: This instrument made and executed in Dasmarinas City Cavite this December 5, 2014 and between: DELFIN GALICHA, JR. of legal age, Filipino, and resident of Block 8 Lot 18, Barangay Fatima IK Dasmarinas City Cavite, here in after called the Vendor-Transferor; And JESSIE FERNANDEZ REVILLA, of legal age, Filipino, and a resident of WHEREAS, the VENDOR-TRANSFEROR is the owner of the excess lot with a residential house erected on it located at BLK 13 LOT 4 Barangay Sanfrancisco I Dasmarinas City Cavite; WHEREFORE, for and in consideration of the foregoing and in the amount of Seventy Five Thousand Pesos (P75,000) receipt of which in full is hereby acknowledged by the VENDOR-TRANSFEROR from the VENDEE-TRANSFEREE the former hereby SELLS, CEDES and TRANSFERS he aforementioned calculated (140 sqm.) parcel of lot and the rights there to the latter, his heirs, assigns and successors. IN WITNESS WHEREOF, the parties here to affixed their signatures at the place and in the date first above written. ___________________________________ __________________________________ JESSIE FERNANDEZ REVILLA DELFIN GALICHA JR. VENDEE VENDOR SIGNED THE PRESENCE OF _________________________________ __________________________________ ACKNOWLEDGEMENT REPUBLIC OF THE PHILIPPINES ......

Words: 258 - Pages: 2

Marketing Project

...him in providing quality tea leaves for a long term consumption * By having first hand access to tea plantations in India allows Teabox to select the finest quality before other companies * This builds the company’s reputation that it does not compromise on its quality despite having large orders around the world Knowledge * To boost consumer’s familiarity and intimacy with the brand Teabox * “personalized experience” * Online shop available in different languages * Able to scale up according to consumer needs * Tea discovery programs * For adventurous consumers to taste their unique selection of tea leaves * Two experiential stores in New york and sanfrancisco * But maintaining their stand as a E-commerce company by only allowing customers to place orders on their online website and not at the physical stores....

Words: 435 - Pages: 2

Cofee and Economies of Scale

...Name: Institution: Instructor: Date: LP: SIX COFFEE PRICES Characterization of a perfect competition market depends on a number of issues or attributes. Evidently, the coffee market is not a perfectly competitive market given the fact that the players in the market are not price takers. Corporations that buy coffee from the farmers are acting as cartels in a bid to affect the prices of coffee, which is consequently hurting the farmers who receives little payment of their coffee. Oxfam is giving indications that the current crisis is as a result or coffee rosters deliberating on the prices to pay farmers thereby interfering with the free market. Hence, the market for coffee is not perfectly competitive given that the players cease to be price takers and affect those prices. In perfectly competitive markets, there are infinite sellers and buyers in that the entry or even the exit of one seller or buyer does not affect the market (King et al 61). In addition, there should be absence of either political or social barriers that will hinder the entry of other companies into the market (Baumol and Blinder 27). Products offered ought to be homogenous and the concept of no increasing returns to scale facilitates the sufficiency of firms in the market. Clearly, there are a score of characteristics that the coffee industry fails making it not a perfect competition market. As a result, companies like affect the market directly and the collapse of such companies will render the......

Words: 931 - Pages: 4

Seenda (3) | War & Politics | Thám Tử Lừng Danh Conan chap 793