Film and Music
Submitted By khanhdylan
Running head: MISSION, VISION, AND VALUES
Mission, Vision, and Values
Valerie M. Kramer
University of Phoenix
Mission, Vision, and Values A company’s mission identifies the scope of operations and defines the uniqueness of the organization (Pearce & Robinson, 2004). This paper provides background on Marriott International, Inc (Marriott) before delving into the company’s stated current mission and vision statements. Revisions to the mission statement are provided and the expected impact to the culture of the organization is explored. Finally, this paper addresses some important considerations on the effect on the leadership of the suggested mission statement revisions.
Marriott International, Inc.
Marriott is a global hospitality company operating more than 2,600 lodging facilities, primarily in the U.S., but also in 69 other countries and territories (Datamonitor, 2009; Datamonitor, 2006). The corporation has developed several brands in the mid to luxury sectors of the hotel industry, including The Ritz-Carlton in the luxury sector; Marriott Hotels and Resorts, and Renaissance Hotels and Resorts in the upscale sector; Courtyard by Marriott in the upper mid sector; and Fairfield Inn by Marriott in the mid-scale market. Extended stay properties, time-shares and golf finish the list of property types owned or operated by Marriott (Datamonitor, 2009; Marriott International, Inc., 2009a). The company had $12.9 billion in revenue during 2007, earning a net profit of nearly $700 million through the efforts of approximately 151,000 employees (Datamonitor, 2009). That revenue held steady during the difficult economic conditions of 2008, at $12.8 billion, with net profit declining to almost $400 million (Marriott International, Inc., 2009b). The company has received numerous awards and has been ranked on some of the most…...