Shoes with Sole

In: Social Issues

Submitted By jbrowneyes
Words 473
Pages 2
Shoes with Soul: Two Friends Realize a Dream
The creation of the company, Shoes with Soul, was created by a couple of friends who had previously met in college. Renee Albertelli and Richard Rodriguez both shared an idea that they wanted to start their own business someday. After they graduated college, they pursued their own careers. During this time and through their different experiences they realized there may be a possibility that they could actually start their own business. Albertelli’s current job allowed her to travel to different regions of the world. During her travels she realized that women in the places that she traveled wanted to earn a living and provide for their families. In one place that she visited she found a group of women in a village handcrafting sandals. She really admired the look and quality of their work. She saw this as being a potential business opportunity for her and her friend Rodriguez. The two friends both believed that the product would be successful and from there they developed a plan to start their business.
Renee Albertelli and Richard Rodriguez both have certain personality characteristics that should assist them through the trials and tribulations of starting a business. The first characteristic that they exemplified was their commitment and determination to make the launch of a new business successful. Albertelli and Rodriguez demonstrated this level of commitment and determination when they both cashed in their retirement plans in order to fund the initial production of the products. This action also exemplifies that these two individuals are risk takers.
Albertelli and Rodriguez’s decision to focus their marketing efforts on the artisans who made the shoes was a wise decision. If the products are marketed in this way, then it has the potential to appeal to the consumers who share the same beliefs and values of the…...

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