Shouldice Hospital Case Study

In: Business and Management

Submitted By bthrasher1
Words 2168
Pages 9
INTRODUCTION
The Shouldice Hospital, located in Thornhil, Ontario is considered a global leader in hernia repair and recovery. The Shouldice Hospital was established in 1945 by Dr. Edward Earle Shouldice. Major Dr. Edward Earl Shouldice saw many men denied enlistment into the army because they were deemed physically unfit to serve due to the need of hernia surgery. Dr. Shouldice developed an innovative technique to repair hernias during this World War II era and has been known in the medical world for his superior methods ever since. Shouldice created a method that included factors such as a local anesthetic, the abnormal nature of the surgical procedure itself, encouraging movement following the surgery, and many other postoperative methods used by his team. Using these factors, Dr. Shouldice developed a surgical technique for repairing hernias that were superior and much more efficient than other methodologies.
SWOT ANALYSIS
Strengths
Very efficient process
Specialized Expertise
Culture, atmosphere unlike hospitals
Reliable and high quality service
Competitive Pricing
Minimal overhead
Capacity utilization
Customer satisfaction
Quick recovery time for patient

Weaknesses
Narrow product line
Inability to market due to inability to keep up with potential demand
Location (Decrease in demand during winter months)
Number of locations
Age of some key personnel

Opportunities
New locations, Possible location in United States
Create new market segments, specializations in
Other locations using same business model
Marketing potential, ability to increase demand
Possible price increase, ability to increase margins

Threats
Potential of competitor to easily duplicate system
Involvement by government
Separation of staff due to changes
Loss of quality with increased capacity

SWOT

The Shouldice Hospital has been very successful…...

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