Social Media Planning

In: Other Topics

Submitted By jmalcolm
Words 3215
Pages 13
Social Media Overview

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. By creating and implementing a complete syndicated social media plan for Capital G Bank, we are enabling our clients to communicate more effectively with us across a variety of different mediums while producing strong brand awareness in the community.

Blog A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal, Corporate, Question blogging, By media type, by device or by genre. There exist an entire community in this area as well as Blog search engines – Bloglines, Blogscope and technorati.
The purpose of a Capital G Private Bank Blog is to provide, sound expert advice from a diverse group of well respected industry professionals on the issues of importance to our clients today. The goal is to provide an abundance of information, in the form of weekly educational web logs. These logs will feature guest writers including industry leaders, and our own in house professionals. Blog posts will include, current topics relevant to wealth management, delivering advice and…...

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