Social Media and Politics

In: Business and Management

Submitted By harry1986
Words 11604
Pages 47
Bacheloropdracht Bestuurskunde

Wie regeren het social media landschap?
Een onderzoek naar de rol van social media bij de informatievoorziening van én naar de diverse politieke partijen en politici in Nederland.

Auteur: Jeroen Wichers Studentnr: s0121568 Studie: Bestuurskunde Juni 2012 Begeleider: Prof . Dr. C.W.A.M. Aarts Meelezer: Mw. Dr. A. Dassen


De doelstelling van dit onderzoek was het analyseren van de rol van social media bij de informatievoorziening van én naar de diverse politieke partijen en partijleiders in Nederland in december 2011. Een longitudinaal onderzoek gedurende vier weken, waarin alle berichten, blogs en tweets van politieke partijen en politici op Facebook, Hyves en Twitter (en LinkedIn) werden geanalyseerd en gedocumenteerd, was hier de opmaat naar. Daarnaast werd het online publiek in kaart gebracht, gemeten op diverse momenten, zodat tevens de dynamiek van dit publiek kon worden geanalyseerd. De eerste afbakening van het onderzoek, met betrekking tot de schifting in de betrokken social media netwerken, is gebaseerd op de grootte ervan; het betreft de grootste vier netwerken die Nederland kent. Het onderzoeken van de rol van social media werd vertaald naar vier centrale constructen, elk vertegenwoordigd in een deelvraag: bereik, intensiteit, interactie en thema. Het onderzoeken op welke wijze en hoe intensief social media gebruikt worden door de diverse actoren in het vaderlandse politieke landschap was één van de (sub-)doelstellingen van dit onderzoek. Daarnaast dienden een analyse van de interactiviteit in de berichtgeving tussen politieke partijen/partijleiders en de online community, en een inhoudsanalyse van de thema’s van deze berichtgeving de rol van social media in de Nederlandse politiek bloot te leggen. De vier deelvragen samen, gebaseerd op de centrale constructen, vormden de basis van het antwoord op…...

Similar Documents

How Media Influences Politics

...The portrayal of the mass media is seen to neutral and unbiased. Media is an agent of political socialization, which has created an impact on politics. Mass media has operated in a way that can affect politics in America. Today, significant factors contribute to the workers of mass media as their reports can face a high chance of influence to politician. Such influences include big corporations or the government, primarily to manipulate the mass audience for their own advantage. Mass media has a great influence on the public opinion as they can fluctuate what individuals should think, know and feel about politicians. The media supplies the general audience with information that voters can base their decisions on. From this, the media is able to manipulate the general public on extreme issues that interfere with the general publics’ rights, such as important issues regarding health or even political interferences. Although one may believe what they learn from the media may be a from an objective point of view, but in truth all information from the media has many external factors that can influence stories for a purpose. This paper will argue how the mass media has a direct influence on the general audience’s perspective and the opinions of the opinions of our political candidates. One area to notice is how certain issues in the media are given more attention in comparison where others are not. What is determined to be on the agenda of the media is a continuous competition......

Words: 2203 - Pages: 9

Social Media

...SOCIAL MEDIA Nowadays, information and communications technology has been used extensively by modern people to seek material gain such as commerce and trade, including deal in pornography and immoral. The new site is also infiltrated by people who want to give their views and personal opinions about religion, politics and social up views on this to be too much disseminated throughout this borderless world. As provided by Article 10 of Federal Constitution, Malaysian citizens do enjoy the right to freedom of speech. According to our Prime Minister YAB Dato’ Seri Mohd Najib bin Tun Abd Razak, freedom of speech must be suited and match Malaysian norms which are synonymous with good manners and noble values. Although it is clear and unambiguous called every citizen has the right to freedom of expression and speech, but all subject to the other clauses. For example, racist remarks and incitement that could interfere with national security are not allowed. In this issue, the right of expression come into conflict with the right to live in peace. Malaysia is not the only country set this rules as United Kingdom also impose limits more or less the same even freedom of speech and expression is the negative rights of the people under the "common law". Former Malaysian Prime Minister Tun Dr Mahathir is the most outspoken leaders defend free speech restrictions. According to him at the Culture Inaugural Lectures 2011, 10 November 2011, freedom of speech should be limited so......

Words: 413 - Pages: 2

Social Media

...Megan Vansach March 7th 2010 Social Media Essay HRM13SP Social networking, what is it? Is it the act of socially gathering and promoting ones self, or the personal promotion of goods and services supplied by a person or business, it was not too long ago the term meant just that, in as little as ten years the term social networking has been given a whole new meaning. As our world has become a society based off of social media used by millions of users daily, social networking has become a source of personal broadcasting for the world to see. Such websites like, Facebook, Twitter, Instagram, and Pinterest have flourish in only a short amount of time. It was not too long ago the internet was a place to look up information or catch the latest news, but today social networking websites has change the way the world acts and views the internet, having not only long term effects but general social effects including the way we interact with each other. Social networking is no longer a term used in strictly social events as a source to get ones name out there, social networking recently has been associated with the aspect of making personal interconnections via the internet. As social networking has become more popular over the past few years, it has created many cultural changes, such changes as to how we connect with our friends, family, future employers, receive news and even discover new products, social networking allows us to connect with many different outlets daily by......

Words: 1232 - Pages: 5

Media Impacts Towards Politics

...Introduction Media technology is a turbulent, rough and ever-changing ocean of transmissions of information. It is a tsunami that swallows a nation’s political coast and restructures its landscape. Speculations were rife that the new media might surpass the traditional media in terms of the latest political campaigns and strategies. The surge of urgency to garner voters in the GE13 was greater than ever because the digital wave might most possibly cause the greatest change in Malaysian political history. This article does not discuss the political results of the GE 13 but it is confined to the topic of the impact of media technology. Our research will be assessed on several regards such as media effects on political representation, political campaigns, voters’ behaviors and democracy. It is our hope that this article helps you understand the most current form of the political landscape most especially as affected in the virtual world based on past findings, news speculations and research.   Evaluation Regarding political campaigns As technology evolves, political campaigns are constantly evolving, as well. A practice that once relied on print advertisement and word of mouth was severely impacted by the radio, a new technology that allowed politicians to reach more potential voters than ever before. Then came the television, which once again redefined the political world. Now, image and appearance would play a major role in political campaigns. Then, just a decade......

Words: 1482 - Pages: 6

Medias Negative Effect on Politics

...Political Science 201 June 7, 2012 Media’s Negative Effect in Politics The media plays a heavy negative role in American politics. During the past few years, society’s judgment has been based on what was given to it through the media. People rarely specifically research on candidates or propositions anymore. Much of the mass media is biased by trying to persuade viewers into believing what they want them to believe are true. Media is created for consumption by a large number of people watching it. The media has a remarkable impact on politics, which is not always good or beneficial. The data collected from the media can either be used for or against a politician. If a politician is favored by a certain network, such as CNN, NBC, or FOX, then the network can help his or her career reach new heights; however, if a politician is disliked then the network is capable of destroying the politician’s career. The media has the desire to make decisions for itself and in return try to convince people of its rightness and distort its viewers’ perspectives. There are many different types of media that can have a different influence on society’s political view. The four biggest forms of media are radio stations, newspapers, the internet, and television. People could tune into radio stations or talk radios to listen to political candidates being interviewed. An example would be in 1992 when "President George H. Bush interviewed with conservative talk show host Rush Limbaugh" (Curl).......

Words: 2554 - Pages: 11

Media and Politics

...One standard academic argument is that the media’s influence operates in terms of framing issues and setting the agenda for political discussion. In other words, the media tells us what to think about but not what to think. People form opinions from the information that is available. If that information is limited in some way, those opinions will be affected. Generally, the media have greater influence on undecided voters than on decided ones. They also have a greater influence at times of scandal or crisis, or when there is a highly polarized question driving an election. An example of that is the free trade federal election of 1988. It seems that when voters are undecided and when they are operating from an information deficit they seek out the media. Therefore, when a high proportion of the electorate is undecided, the media play a greater role. The media exerts influence during elections in many ways. The very basics of today’s campaigns are centered on getting media attention. It is exploitation at its best. Candidates, parties, and interest groups exploit the media to get their opinions across and the media exploits these same groups to make money and have something to report on. Framing is a major component of influencing the public. While the media is not telling us what to think it can in fact give subtle clues to suggest how to think about certain issues. For instance, when someone uses the expression “tax reform”, it assumes that taxation is a problem that needs......

Words: 1787 - Pages: 8

Social Media

... |Media and American Culture | Copyright © 2013, 2012, 2011, 2010, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Lule, J. (2012) Exploring media and culture. Irvington, NY: Flat World Knowledge. All electronic materials are available on the student website. |Week One: The Formative Influence of Mass Media on American......

Words: 2326 - Pages: 10

Social Media

...International Conference on Communication, Media, Technology and Design ICCMTD 09-11 May 2012 Istanbul - Turkey “THE SOCIAL MEDIA AS A PUBLIC SPHERE: THE RISE OF SOCIAL OPPOSITION” Asst. Prof. Dr. A. Fulya ŞEN Fırat Üniversitesi İletişim Fakültesi - Gazetecilik Bölümü - Elazığ Abstract In The Structural Transformation of the Public Sphere, Habermas described the bourgeois public spheres of the 18th and 19th century in England, France, and Germany. These spheres arose as arenas of cultural critique often arising from reading societies that focused on novels and the like. Cultural critique became political critique as these groups turned to issues of public concern fighting policies of censorship and for freedom of opinion. The public sphere is in the work of Jürgen Habermas conceived as a neutral social space for critical debate among private persons who gather to discuss matters of common concern in a free and rational way. This public sphere is open and accessed for public. Habermas pointed out that media has contributed to the decay of the rational-critical discourse and causing the decline of the public sphere. Political public spheres include social movements, media that monitor and criticize the state, and groups that take political action. In recent times have seen an explosion of debate, blogging, theorising and hype around the role of the internet in today’s social movements. Social media -internet applications such as Facebook, Twitter and YouTube which facilitate...

Words: 6494 - Pages: 26

New Media and Politics

...ITRODUCTION In an attempt to understand ‘new media’ and politics we need to define what ‘new media is and what politics is. First we start by defining politics. According to Mansoor Maitah, Politics, in the broadest sense, is the activity through which people make, preserve and amend the general rules under which they live. Lasswell also defines politics as the process of who gets what, when, and how. He believes that politics is the process of allocating scarce values. He comes up with this equation; politics = allocation values (resources) wealth status power. By definition ‘new media’ according to Marshall McLuhan (1980) generally refers to the digital media which is interactive, incorporate two- way communication and involve some form of computing as opposed to ‘old media’ such as telephone, radio and TV. However there is a thin line between ‘old media’ and ‘new media’. This is because the ‘old media are getting digitized and some have consolidated with some ‘new media’ forms. Therefore we surround the term ‘new media’ with quotation marks to signify that they are digital interactive media. Without the quotation marks we generally are denoting media which is new to the context of discussion. To illustrate this, TV at is invent was new media and therefore cannot be said to be ‘new media’. Also parts of the world that have not received certain types of media will call them new media when introduced to them. GAGETRY DEFFERETIATION FROM THE PLAT FORMS.-TO BE......

Words: 2774 - Pages: 12

Social Media

...Social media has an equal amount of advantages and disadvantages. Social media can be used as an outlet to advertise, promote, date, interact and research. For example we have social networking sites such as Facebook, Instagram, twitter etc. These types of websites are mainly used to interact with people, stay in touch with family by posting messages, and pictures. However, lately many people have used these sites to find relationships and virtual friends. Next you have sites like media takeout, and TMZ which are gossip websites. They mainly update us on what celebrities are doing, sometimes even what’s going on in politics. These types of sites are urban and are mainly geared towards the younger crowd or younger generation. We also have sites like Tumblr, which is a blog website. You basically can create a platform of your own ideas as well as advertise. This type of site can help someone vent in a way to others who share their same beliefs. The disadvantages to these sites are the privacy, safety, and plagerisusm .For example, social media is an interactive outlet therefore you come in contact with thousands of people around the world. One day you think you may be talking to an old friend, or even a public figure, but you could easily be talking to an imposter. Also, when creating blogs, sometimes you have the option to make your platform private, but the truth is you never know who’s viewing what you post or read about which can violate your privacy and even plagiarize......

Words: 550 - Pages: 3

Social Media

...IMPACT OF MEDIA ON SOCIETY Media has continuously pervaded and defined society and has advanced with technology. The traditional forms of media propagation including television, newspapers, posters and mail remain as efficient as before the introduction of newer methods. Email, websites, e-zines and social online media have replaced expensive media production such as magazines and photographic paper. Media imparts and shapes society’s opinion on the subjects of politics, business, culture and sports. It reflects on the freedom of speech and freedom of expression within a country. The positive aspects of free media far outweigh the negative effects that may occur. In the case of internet based media, control is difficult. Control of the Internet has however been imposed in China. Media has the ability to bring relief to disaster prone areas while at the same time it may be responsible for nurturing prejudice against certain regions. For example, the perception that Africa is an extremely underdeveloped region although it is actually bustling with megacities. In the world of social media, gossip columns have the potential to ruin lives of individuals or boost their popularity. Advertising through modern media has led to the rise of fortune 500 companies. It has been argued that media has resulted in a generation of couch potatoes who rarely engage in outdoor activities. It has become rarer to find someone who has good handwriting since typing is now the preferred......

Words: 375 - Pages: 2

Social Media Politics

...Noah Chadwick Lecture 5 Reading Responses Vincent Raynauld Social Media and Politics Long ago in the history books of America and around the world politics occurred in open spaces and in crowded rooms. Grass roots organization actually occurred on grass. In the new millennium the political landscape is rapidly changing and people don’t know what to consider a fickle trend or an actual anthropological shift in the way in which politics operates today. What is becoming clear is that the Internet, or more specifically social media, is now a mean in which politicians can communicate with their electorate. At the same time it is a means in which electorates can engage with politicians. The political landscape is now scattered and fractured; and it is becoming difficult to discern what is politics and what is white noise. The article Party Change, Social Media, and the Rise of “Citizen-Initiated” Campaigning Rachel Gibson dissects the recent trends in the way that the internet and social media have changed the populist political landscape. What she focuses most on is Citizen Initiated Campaigning or CIC. This is grass roots campaigning that occurs in the digital sphere but eventually blends into actual organizations and voter turn outs for specific events and elections. Through her article Gibson examines how citizens engage with politicians they are passionate about and how they use social media to relay that politicians message to people they know through the......

Words: 1023 - Pages: 5

Politics in the Media

...American politics in different media An essay written by Emil Holte. As the headline articulates this essay would be about American politics in different medias. This essay will discuss the representation of American politics in three different medias. The media consists of books, TV-series and Cartoons. To be more specific it is, America – A Citizen’s Guide to Democracy Inaction (chapter 6), House of Cards and a cartoon with Obama and Romney. These three medias do all somehow have a common representation of American politics or American politicians. What do they have in common and where do they differentiate from each other? The common thing all three different medias are representing is the overall opinion of the American politician and American politics in general. The book, America – A Citizen’s Guide to Democracy Inaction (chapter 6), is deeper in the “theoretical” aspect than the other two. But you should not be fooled by the word theoretical. The book does describe the American politics and the politicians, but it is in a very informal and sarcastic approach. The sixth chapter describes campaigns and elections and therefore also how the American politician acts. It tells basic facts about American politics but with a twist of a subjective and sarcastically opinion. As an example “Initially, the process of conducting campaigns and holding elections was conceived as a means to an end – the peaceful transfer of power.”. Later on in the same passage “Today, running......

Words: 943 - Pages: 4

Social Media

...Social Media Impact of Social Media In the present digital era the information is accessible very easily and social media is helping people to share the information with others. The internet technology is backbone of media in today’s world. The internet can be described as vast network of telephone and cable lines, wireless connections, and satellite systems designed to link and carry digital information worldwide, were initially referred as an information superhighway (Campbell, Martin, & Fabos, 2015).During the World Wide Web is introduced and first web browsers Mosaic and Netscape made internet as mass media. The lifestyle of people had changed with tools like e-mail, instant messaging and webcams which belong to internet technology. In this paper the advantages and disadvantages of social media and impact of social media on people will be explained. Easily Obtainable Information The information is abundant and is available to people at anytime and from anywhere. For example people are using search engines to find information related to tips for playing video games efficiently. Everybody is accessing information using internet for completing their tasks. The internet is used by all categories of people like professionals, government agencies, educational institutions and manufacturing companies for meeting their specific needs. For example the design engineers at General Motors use internet for creating virtual conference rooms and work together who are......

Words: 1124 - Pages: 5

The Media in Canadian Politics

...The Media in Canadian Politics 1956 words Media has always been a center of interest of different political intellectuals in Canada. They always tend to use media as a powerful platform to convey their message to the all the stakeholders of Canadian politics. Common people, on the other hand, also use media to transmit their concerns and feedback to their political representatives. Be it the print media, broadcast media or social media, they have always played a significant role in Canadian politics. We have seen the active role of media in the longest election campaign of Canada in recent federal elections. Media influence Canadian politics by serving as an intermediary between the government and the common people, by acting as a public representative, and by shaping people’s perception of the political environment around them. As a common carrier of information for both government and common people, media plays a significant role in Canadian politics. The important part of this role of media is that most of the media act independently to provide unbiased information for both government and common people. This, however, is not always the case. We will discuss biased part of media later in this essay. As an intermediary between government and common people, media reports the news, helps determine the critical issues to be discussed, and enables the transparency in the political structure. Reporting the news is most basic and essential function of media. Common people......

Words: 2220 - Pages: 9

Jogando com Prazer2009 0 | DVD e Blu-ray | Strategies for Growth and Competitiveness