Spain Analysis

In: Business and Management

Submitted By mickey540
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Our product: ALSTOM: (very) HIGH SPEED TRAIN

STUDIED COUNTRY: SPAIN (Europe) Specificities of International Marketing

INTRODUCTION:

ALSTOM: 2 products selected:

http://www.hellopro.fr/images/produit/

Very high speed:
Following on from the success of the TGV, Alstom has developed the fourth generation of very high speed trains: the AGV (Automotrice Grande Vitesse). In 2007, Alstom et a new world rail speed record of 574.8 km/h.

High speed :
With its tilting train technology, the Pendolino can travel at speeds of up to 250 km/h, without requiring specific changes to the infrastructure. Alstom has developed a range of regional trains that are reliable, efficient and comfortable. http://www.alstom.com/home/activities/rail_transport/from_the_tramway_to_the_agv/ 2010

I COUNTRY PRESENTATION: SPAIN

A peaceful transition to democracy following the death of dictator Francisco FRANCO in 1975, and rapid economic modernization (Spain joined the EU in 1986) gave Spain a dynamic and rapidly growing economy and made it a global champion of freedom and human rights. www.cia.gov (extracted from Country Introduction feb. 2010)

http://www.voyage-net.com/bons-plans/espagne.php

Political regime: constitutional monarchy: * Head of State: King Juan Carlos I, since 22 November 1975 * Head of Government: President of the Government: José Luis Rodríguez Zapatero, elected 14 March 2004. http://www.cia.gov/ from World Factbook (2010)
Capital: Madrid (and largest city- population 2009 = 6 321 398) http://www.populationdata.net/index2.php?option=pays&pid=62&nom=espagne from Instituto Nacional de Estadistica (2009)

Total Area: 504 782 km²
Population: 45, 8 millions
Currency: Euro (€) http://europa.eu/abc/european_countries/eu_members/spain/index_fr.htm Languages: *…...

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