Starbuckss

In: Business and Management

Submitted By mpbryan10
Words 454
Pages 2
1. What was Howard Schultz’s original strategic vision for Starbucks? Was his 2010 strategic vision for Starbucks different from the one he had in the 1980s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution?
• Howard’s strategic vision was to allow Starbucks to become a company with strong values and guiding principles that its employees would be proud of.
• The strategic vision never changed fully, it just adapted to the business changes that took place.
• Shultz idea in allowing employees to be a strategic part of the company will continue as main priority while adding changes to meet company goals and it will be considerable that the strategic mission will continue to grow as new strategies will have to go in place to sustain the business for times to come.
2. Has Starbuck’s strategy evolved as the strategic vision has evolved?
• Any business that is not willing to grow with its customers is going to fail. Starbucks has learned to evolve with its customer’s wants overtime.

3. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Starbucks is employing?
• Focus differentiation strategy

4. What are the key policies, practices, business principles, and procedures that underlie how Howard Schultz and Starbucks’ management have implemented and executed the company’s strategy?
• One of Starbucks main goals was expansion. One thing that helped them become successful was the foresight of Shultz. By hiring executives who were had a strong knowledge on what was currently needed and by building more production facilities that were far larger than was necessary at the time, the need to worry about not being able to handle a quicker expansion of their stores was compensated for. Another policy was that their employee…...

Similar Documents

Tanglewood Case 1

...journalist and former anchor, host and business correspondent for CNN, Fox, CNET and CBS. I used his article Improve Your Employee Training Sessions to show how Starbucks uses these techniques to help improve their trainings and to motivate their employees. Another source that I used was John Moore, Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture. This source was used to show how Starbucks mission made drinking coffee into a whole new experience. Moore offered a lot of background on Starbucks and helped enlighten the different techniques and methods which were used to help Starbucks grow into a billion dollar industry. GM 591: Leadership and Organizational Behavior Course Project John Culvers article Starbuckss Announces New Leadership Structure was used to help me research background information on the company. I used this information to inform my readers on the background of Starbucks and how they are now moving into a third region in a few different countries. This information showed how Starbucks has gone International. Shawn Achor spent a decade at Harvard University researching and teaching. He then went on to work with Fortune 500 companies and schools, lecturing in 42 different countries on how happiness affects performance. He founded Good Think Inc. which is a consulting firm that uses research to enhance individual achievement and cultivate a more productive workplace. I used Achors work the Happiness Advantage to help with......

Words: 2641 - Pages: 11

Starbucks

...leverage the brand and attract different kinds of customers. Starbucks already has a market based so the strategy would be add another product or niche to the stores that bring in other customers such as WI-FI stations, other food items for lunch, discounts for return customers and providing other products such as Starbucks water. Starbucks is not satisfied with staying stagnant they are always seeking to add value for the customers. Those visitors are using Starbucks's tools to find nearby stores, gain loyalty rewards, and load money on their Starbucks cards (Carr, 2013, pg.4). Reference Carr.A. (2013).Risky innovation. Will Starbucks leap of faith pays off? Retrieved from http://www.fastcompany.com/3009040/risky-innovation-will-starbuckss-leap-of-faith-pay-off Coffee.org (2013).History of Starbucks. Retrieved from http://www.coffee.org/history-of-starbucks Starbucks. (2013).Coffee: Ethically sourced coffee goals and progress. Retrieved from www.starbucks.com...

Words: 976 - Pages: 4

Starbucks External Customer Analysis

...instance. (O'Farrell, 2014) Sources: Durisin, M. (2013, April 06). Here's Where Teens Spend All Their Money. Retrieved September 24, 2014, from Business Insider: http://www.businessinsider.com/heres-where-teens-spend-their-money-2013-4?op=1 Humphries, L. (2012, September 06). What Young People are Spending Their Money On. Retrieved September 24, 2014, from Investopedia: http://www.investopedia.com/financial-edge/0912/what-young-people-are-spending-their-money-on.aspx http://smallbusiness.chron.com/Starbuckss-target-audience-10553.html | http://www.strategicdriven.com/marketing-insights-blog/Starbuckss-customer-profile-relationship-marketing-customer-analysis/ | http://thecoffeeteam.blogspot.com/2012/02/identifying-Starbuckss-customers.html | http://blog.truelens.com/socialgraphic-comparison-dunkin-donuts-vs-Starbuckss/ | http://www.researchomatic.com/Starbuckss-Market-Segmentation-And-Positioning-103307.html | http://www.scribd.com/doc/25781010/Starbuckss-Targetting-Positioning-and-Marketing-Mix | www.Starbucks.com | O'Farrell, R. (2014). Who Is Starbucks' Target Audience? Retrieved from Chron: http://smallbusiness.chron.com/starbucks-target-audience-10553.html...

Words: 4910 - Pages: 20

电影天堂 | Michael Peña | HD Craig of the Creek