Strategic Analysis of Nike Inc as a Company in the Sport Equipment Industry

In: Business and Management

Submitted By kunleboi
Words 2896
Pages 12
Introduction.
In recent times the sports sectors have began to see the importance of strategic marketing and planning. Researchers have said that if strategic marketing activities are not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to:
(A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company
(B) Evaluate the recourse capability of Nike INC using appropriate analytical tools, highlighting its thresholds and unique resources and core competences
(C) Evaluate the strategic fit of Nike INC using the analysis gather highlighting its strength and weakness.
Company’s Profile.
Nike INC is a sport Equipment company, It was founded on the 25th of February 1964 by Bill Bowerman as at then it was known as Blue Ribbon Sports. Its named was official changed on the 30th May 1978 to Nike INC. It is said that Bill Bowerman developed his interest in starting up a business while in Stanford. He believed his business would grow because as at then most Sport Shoes companies spent a fortune on labour by cost by manufacturing their Athletic Sports Footwear in countries like the USA were labour cost were high. He was convinced that by out sourcing production to Japan where labour is cheaper, Blue Ribbon prices would be cheaper than its contributor and thus it break into the Athletic Foot Ware industry and this was the beginning of the company which later became Nike INC. Nice INC logo is an image associated with its distinctive "swoosh" logo was created by Carolyn Davidson while he was a student of graphic design student. Initially the word Nice INC was attached to the Logo, but when the company became successful the logo was adapted to reflect how successful the company was becoming. By carefully nurturing its brand and logo with the slogan "Just do it" Nice…...

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