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Strategic Marketing and Planning

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Strategic Marketing and Planning | Assignment # 2 | Umaima Jalal, ID # 6571 |

CONCEPTS * Core Competencies: Collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies. * Core competence is about harmonizing streams of technology, it is also about the organizational work and the delivery of value. * Core competence is communication, involvement, and a deep commitment to working across organizational boundaries. It involves many levels of people and all functions. * Core competence does not diminish with use; they are enhanced as they are applied and shared. But competencies still need to be nurtured and protected. * Competencies are glue that binds existing businesses. They are also the engine for new business development. * Core Products: Tangible link between indentified core competencies and end products- the physical embodiments of one or more core competencies. Components or subassemblies that actually contribute to the value of the end product. E.g. compressor in a refrigerator. * Original equipment manufacturer (OEM): manufactures products or components that are purchased by a company and retailed under the purchasing company's brand name. OEM refers to the company that originally manufactured the product * Strategic Architecture: Road map of the future that identifies which core competencies to build and their constituent technologies. * Dramatically reduces the investment needed to secure future market leadership * Provides a logic for product and market diversification

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THE CORE COMPETENCE OF THE CORPORATION

* Growth can be made possible by a company’s ability to indentify, cultivate, and exploit the core competencies, i.e. by rethinking the concept of corporation itself. * GTE and NEC: The main reason…...

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