Swot Analysis for a Manufacturing Company

In: Business and Management

Submitted By Timi03
Words 603
Pages 3

The subject of this SWOT Analysis is a luxury fashion house, which created a new company. This firm produces only footwear and leather goods. The company was founded in the spring of 2010 as an inherent consequence of the market’s progress and maturation and of the growing number of demanding customers.
According to the Wikipedia, SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
Strenghts are characteristics of the business or team that give it an advantage over others in the industry. One of this new company’s strengths is that it has skilled human resource, the employees have experience in the fashion industry, they are fully aware with the latest trends, so they know almost everything about fashion and the demand of the customers. Second of all, this new company works only with the highest quality raw materials, with the latest technology equipment, and with the most reliable suppliers. Another strength of the company is that the prices are accesible for almost everyone, and of course the quality of the products is also excellent. Because of the first-class quality goods, the customers trust in the company’s products and this is also a strenght of the company. The seat of the firm is located in the center of the city and anybody can find it easily. This firm has the capability to innovate, because it is new in the market. Finally, the company has all the opportunities to make the company profitable.
Weaknesses are characteristics that place the firm at a disadvantage relative to others. The biggest weakness of the company is the lack of marketing and promovation. It has an own website, and some posters , but it is still not enough to make the company known among the customers. Another weakness of the company is that it…...

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