Target Corp

In: Business and Management

Submitted By Asgree6298
Words 514
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Target is one of the leading retail companies in the United States. Target is constantly trying to provide greater value for customers versus their competitors Walmart and Cosco. The only way Target can keep customers coming back is through competitive advantages. Target uses guest services as one of their top resources to improve competitive advantage. Using even simple resources such as guest call buttons, price check, and online surveys help to find the needs of the costumers. A recent study Target has indicated is a lot of customers that go out on quick trips do not want to wait in lines or navigate challenges. In reaction Target is opening a TargetExpress in downtown Minneapolis near the University of Minnesota. The store will carry everyday essentials and the new format will help Target further their competitive advantage. (Target, 2014)
Offering expect more, pay less is only one of Targets strategies. One of their sustainable competitive advantages is their brand or bullseye logo. Target sets themselves apart from other competitors by using this logo. Many people know exactly what the red bullseye means. This is extremely beneficial to targets marketing and advertising campaigns. Along with their logo the Target bull dog catches many people eyes in flashy commercials. With having such a simple yet affective logo it is easy to plaster it onto gift cards, and credit cards. This gets many people into the store just by looking into their wallets. Target also has a whole line of brands exclusive to target including Champion, Cherokee, Circo, Mossimo, Xhilaration and many more. These rare resources set Target apart from Walmart and Cosco. (Target Corp., 2013) Having this many exclusive brands makes it possible for target shoppers to buy equivalent versions of name brands for cheaper. Not only do customers enjoy cheaper products but the environment they can…...

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