Target Marketing: Adult Woman

In: Business and Management

Submitted By jitterbug
Words 365
Pages 2
I know you’ve all seen the commercial ad for Playtex. Some may wonder if it done to advertise sex, underwear, or for what it say says Playtex’s. For those that don’t know this is an ad that is mainly for woman but comes in many different forms of advertising but here today I’m speaking on feminine wear for women. I don’t think they understand how when one see these commercials they feel violated being that a woman is always naked or put out when it comes to what happens to their body. Not to mention in today’s world its more kids that watch TV than adults and by now you would think it should be a change due the fact that most woman should know what to expect month to month and day to day, when kids are still learning and now asking more questions now, then before such as why is she naked, or this is the best of all what are those you put them on. Playtex’s comes in three types of bras gel comfort, no slip, and comfort strap. It stated as being three straps to meet different needs. Straps discomfort is one of the biggest issues that full figured women face. Among Playtex consumers, researchers clearly show the straps as being the number 1 complaint and the most important features when it comes to purchasing. Playtex is a brand that delivers innovation to address consumers’ needs (Playtex, 2011). Overall I think that if they want to share with woman today about what they need to wear as support it doesn’t have to be done in a sexual way. They need to find a way to show bras but not with all the models being naked. This is something that has been a trend on TV for years but I feel even if they didn’t advertise would be great to, if you ever paid attention they not out here showing mean everyday naked so why should women and not just speaking of Playtex because their other biggest competitor is Victoria Secret now they put on TV to do fashion shows in they bras…...

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