Technology and Business

In: Business and Management

Submitted By mihiracc2
Words 262
Pages 2
Technology and business are very important !!

I remember seeing Ben & Jerry's ice cream cups in 7-Eleven next to Haagen Dazs products. They did not stand out in the crowd, which I'm sure is not a good sign when you want to establish a brand in that market. The product was missing a story and its identity, which is a shame because it has such a unique history and a character. And so they were, out from the shelves in months. I hope when they do decide to come back to Japan, as many foreign food manufactures do (e.g. Burger King), they would consider opening a scoop shop in the heart of Tokyo, and perhaps learn from the Krispy Kreme example of word-of-mouth approach. As a biggest fan, I feel unease when Japanese around me don't even know they were in the market at one time. It is like they have never set a foot in the market.

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Shaded Area Does Not Operate on Sundays.
*Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this Route.
Shaded Area Does Not Operate on Sundays.
*Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this…...

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