In: Business and Management

Submitted By tdeeb
Words 3200
Pages 13

Toyota is currently the biggest car maker in the world. Toyota’s production model has been for long the envy of Detroit’s big three and the benchmark for the auto industry. The auto market in the US has showed signs of improvement, a sign of encouragement for the company. Toyota has invested billions of dollars to develop manufacturing capabilities and supplier networks to supply those markets. Toyota has many comparative advantages over it peers: a strong operational model that generates high margins; a strong global brand synonymous for quality and a business model that allows it to churn out multiple car models at low cost, high speed and high quality.
Although Toyota’s supremacy is not uncontended; the so called big three are improving the quality of their cars, Volkswagen is currently buoyant of its success in Europe and the developing nations like China and Brazil and has announced that it will build a plant in the US, a return after an absence of 20 years. Hyundai has shown how favor for a Brand in the market can change quickly with the success of its Hyundai Elantra.
Toyota’s competitors have learnt the merits of working with fewer platforms: reduced cost, increase profitability and better management of quality. Yet Toyota’s main challenge does not come from its competitors, rather from within. Although Toyota’s challenges are internal that does not reduce the magnitude of the issues, indeed the most difficult problems to identify and solve are those problem that come from within.
Toyota’s challenge is how it tweaks its structure, production system and supply chain to allow for rapid global growth without affecting quality. Growing globally presents challenges in how it will scale its systems and maintain the Toyota culture throughout the process.
If Toyota fails to do so, it will find itself torn apart between the pressure to grow…...

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