Training Your Creative Mind

In: Business and Management

Submitted By amanda2001
Words 494
Pages 2
How to Train Your Creative Mind

As Louis Pasteur once famously said, “Chance favors only the prepared mind.” To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises. “Creative ideas often come from unusual combinations,” explains Steven Smith, professor of cognitive psychology at Texas A&M University. “The best solution is not going to be the thing everyone thinks of. It’s going to be something unusual.” These unusual combinations, called “remote associations,” are related ideas that may seem unrelated at first glance. They are the essence of creative thinking. To cultivate creativity, you want to increase your chances of stumbling on an unexpected link. Here are four strategies you can use in your everyday life that will train your mind to be more creative in business: 1. Shake up your routine. To expand your creative horizons, surround yourself with a broad range of perspectives and experiences. A diverse workplace is helpful, but it isn’t enough. Outside work, seek variety in what you eat, where you hang out, the types of art you look at, the places you travel, or the books you read. “Diversity introduces all kinds of new stimuli,” Smith says. “It opens you up to a number of new possibilities.” You are more likely to find an unusual solution when you have more options at your fingertips. 2. Cast a wide net for feedback. We often discuss important ideas with the same inner circle of colleagues, but in doing that we can miss the obvious answers. “Someone less expert may notice invisible assumptions right away,” Smith says. They may help you see a problem or idea in a new light. Find intelligent people with little knowledge of your business and talk through whatever you’re working on now. You may be surprised by the solutions they help you discover. 3.…...

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