Value Chain

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VALUE CHAIN – CRITIQUE/FIRM LEVEL ANALYSIS

INDIVIDUAL ASSIGNMENT – UNIVERSITY OF BALLARAT

CHINTHAKA ARIYAPALA – ID 30100162

Brief Content

Topic Page

1. INTRODUCTION...………………………………………………………………………….. 3
2. VALUE CHAIN FRAMEWORK-CRITIQUE…………………………………………………….. 3
3. MAIN ASPECT OF VALUE CHAIN ANALYSIS…………………………………………………. 3
4. PRIMARY ACTIVITIES…………………………………………………………………………………. 4
5. SUPPORT ACTIVITIES………………………………………………………………….…………. 5
6. LIMITATION OF VALUE CHAIN ANALYSIS………………………………………………………. 7
7. COMPETENCIES……………………………………………………………………………… 8
8. INTERNAL ANALYSIS THROUGH SWOT ANALYSIS……………………………………… 8
9. VALUE CHAIN ANALYSIS……………………………………………………………………….. 9
10. CONCLUTION…………………………………………………………………………………….……. 11
11. REFERENCES……………………………………………………………………………….…………. 13

Introduction
The value chain approach was introduced by Michael Porter in the 1980s in his book “Competitive Advantage: Creating and Sustaining Superior Performance” (Porter, 1985). The concept of value added, in the form of the value chain, can be utilized to develop an organization’s sustainable competitive advantage in the business arena of the 21st C. All organizations consist of activities that link together to develop the value of the business, and together these activities form the organization’s value chain. Such activities may include purchasing activities, manufacturing the products, distribution and marketing of the company’s products and activities (Lynch, 2003). The value chain framework has been used as a powerful analysis tool for the strategic planning of an organization for nearly two decades. The aim of the value chain framework is to maximize value creation while minimizing costs (www.wikipedia.org). In this essay I will try to provide a scholarly overview of the “Value Chain Framework” with Critique and Analysis the same in firm Level.…...

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