Vt - Commercial 2010

In: Business and Management

Submitted By mgordon08
Words 900
Pages 4
Virginia Tech 2010 Discovery Commercial The 2010 Discovery commercial by Virginia Tech, through the synergy of images and sound, generates excitement about the creation and advancement of cutting edge technology on the Virginia Tech campus. In today’s world, technology and innovation are vital in order to remain competitive globally. The United States is falling behind in exports and has begun to question its educational system and its ability to produce future innovators who will help us remain a competitive global force. Virginia Tech’s commercial has its finger on the pulse of that concern offering hope and excitement about the future of technology in America. Through the pathos form of persuasion the audience is awed by the incredible images of advancement in technology. Powerful, large and impressive pieces of technology are shown. The viewer sees a horse running on a treadmill, a racecar bouncing on a hydraulic lift, and a student strapped into a simulator. The viewer sees these pieces of equipment in motion, which heightens the viewer’s interest. The excitement generated by these striking images grabs the viewer’s attention, impresses the audience and relays the message that Virginia Tech is a leader in technology and groundbreaking research. The music in this commercial starts out slow and easy while images of small groups of students are shown interacting throughout campus. The music picks up the minute the images change to visuals of technology in motion. The tempo and sound increase with the visual image of a student in a cockpit simulator. The camera angle puts the viewer in the cockpit with the student. The music, camera angle and the technology make the mood more exciting. The music serves it purpose by creating a compelling atmosphere in which the viewer can experience the excitement of discovery that happens at Virginia Tech. The…...

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