Walkers Book

In: Business and Management

Submitted By destinee
Words 499
Pages 2
Qn 2: Last week we studied CVP analysis. Explain how Walker Books might use CVP in decision making. In your discussion, make sure you provide examples relating to Walker Books. (300 words) | Picture | Photo | B+W | Nonfiction | Fiction | Backlist | Unit Contribution Margin
([Total revenue-Total variable cost]/Number of units) | 1.67 | 1.57 | 1.03 | 1.81 | 1.81 | - | Profit
([Unit Contribution Margin*No of units] – total fixed cost) | -$26,642 | -$23,586 | -$24,441 | -$13,619 | -$3,738 | - | Net Profit Margin
(Net Profit/Total Revenue) | -7% | -11% | -18% | -7% | -6% | - | Market Share | 18% | 11% | 7% | 9% | 3% | 52% |
According to the CVP analysis, profit can be calculated by multiplying unit contribution margin and number of units minus total fixed costs. In this case, we assume that COGS and shipping/ warehousing/ order processing expenses are all variable even though a portion of it is fixed, since vendors often charge a certain fee to gain access to their services. Royalties are assumed to be variable cost as it is a usage-based payment. By determining the profit, it allows us to decide whether to continue or drop the book line. Based on the profit figures, we think that it will be best to drop the picture book line since it is the least profitable. However, it has the highest market share which shows that there are still a high percentage of people purchasing books from the segment (Picture) therefore we assume that profit will increase if we were to increase the number of book titles.
All costs can be classified as fixed and variable cost. We identify each of the items whether they are fixed or variable under the assumptions in Cost-volume-profit (CVP) analysis. However there is a difficulty in identifying which items are fixed and variable as it is not possible to separate costs into fixed and variable. Therefore, we identify those items as mixed…...

Similar Documents

Alice Walker

...Alice Walker: The Cost of Her Fame Professor Writers often have a way of awakening people’s inner thoughts; Alice Walker is one of those writers. Many people have been touched by her work, feelings rekindled and relationships restored. Walker’s dreams lead her to many new beginnings and sorrows. Walker’s greatest lost would be her most cherished bond – family. Alice Walker was born in Georgia, on February 9, 1944. Her father was a sharecropper and her mother was a maid. When Walker was eight, her brother accidently shot her in the eye with a BB gun. Unable to get medical treatment, she became blind in one eye and developed a scar. This accident left her feeling unattractive. She became withdrawn and turned to writing. The scar was removed when she was 14, which opened up her world from isolation. She became voted Most Popular, Queen of her Senior Class, and Valedictorian. She attended Spellman College, where Professor Howard Zin, a civil rights activist, influenced her. She transferred to Sarah Lawrence College, where she met Dr. Martin Luther King Jr. After graduating college, she married Melvyn Roseman Leventhal, a Jewish Civil Right activist. They had a daughter named Rebecca. Walker said her daughter was a “living, breathing, and mixed-race embodiment of the new America that they were trying to forge” (Driscoll, 2008). Walker is an advocate for the unheard and overlooked. She is an activist, often involved with organizations, Code Pink and Women for......

Words: 882 - Pages: 4

Alice Walker

...Wängman. Other critical texts that primarily have been used here are Caroline Rody’s “Burning Down the House: The Revisionary Paradigm of Jean Rhys’s Wide Sargasso Sea”, Candice Marie Jenkins’ “Queering Black Patriarchy: The Salvific Wish and Masculine Possibility in Alice Walker’s The Color Purple, Irene Monroe’s “Response”, Carine M Mardrossian’s “Shutting Up the Subaltern: Silences, Stereotypes, and Double-Entendre in Jean Rhys’s Wide Sargasso Sea.” The Trauma of Whiteness by Victoria Burrows deals with the complexities concerning Antoinette/Bertha’s origin and belonging which she claims very much influences her thoughts. It also sets the mother-daughter relationship in focus. 3 1.5 Introducing the novels The Color Purple by Alice Walker was published in 1982 and a film adaptation was released a few years later in 1985. The setting of the novel is in the 20th century American South and the story describes the living conditions of a black poor girl named Celie and gender roles and gender relations are depicted thoroughly. The story is told by the main character Celie through her letters to God and even through her sister Nettie’s letters. Celie is raped by Alphonso, the man who she takes for her own father, and her two children Adam and Olivia who she had with him are sent away from her. After a decision by her stepfather Alphonso and Mr _____, a widower, she marries the black man Mr _____ who is seeking a wife to take care of his home. Later, Celie is separated from......

Words: 10734 - Pages: 43

Walkers Appeal Book Review

...Walker’s Appeal: Book Analysis Walker's Appeal was an desperate cry and plan to awaken others blacks in America to the evils of the so-called Christian whites that were mistreating them. The appeal was actually called Appeal to the Coloured Citizens of the World. The appeal lifted the veil of injustice and tyranny covered so long by the blacks in America who had became servile and mentally dead. It was an emotionally centered, powerful antislavery pamphlet published by David Walker in September 1829 and sparsely allocated across the South. Although Walker himself was born free, taking the legal rank of his mother, he was deeply troubled by the slave status of his father. His father was born subjected, and enslaved by whites and died before Walker was born. His father’s experience as well as the oppressive hell-like conditions inflicted on by the "so called Christians" as he refers to whites throughout the book, enabled his ideology of blacks in America being the most degraded, wretched and abject set of beings since the world began. Throughout the book Mr. David walker desperately tries to "awaken" the black people of America from the deep emotional and mental sleep brought on by the great evils of the deviated Christians. Mr. Walker exclaims “Can our condition get any worst? can it be more mean and object?"(pg.14.) Within this book he opens my eyes to the suffrage of the people whom which I as a black woman in America share my blood and genetic make-up with. Within this...

Words: 587 - Pages: 3

Norrie and Walker

...A BALANCED SCORECARD APPROACH TO PROJECT MANAGEMENT LEADERSHIP JAMES NORRIE, director, School of Information Technology Management, Ryerson University, Toronto, Canada; and Doctor of Project Management candidate, RMIT University, Melbourne Australia. DEREK H. T. WALKER, professor of Project Management and program director for Doctor of Project Management, RMIT University, Melbourne, Australia. ABSTRACT In this paper, we discuss ways that project managers can use measurement (using a tool such as the balanced scorecard) to improve the operational performance of their project teams. Project managers will see that attaching measures to outcomes clarifies project objectives and supports well-defined and well-communicated links between the project vision and business strategy. These also enable project managers to more effectively monitor and control project activities for the purpose of improving project results. This paper reinforces the importance of strategy as an added dimension to the traditional triple constraint. We present this information through our comparison and survey of two projects undertaken by project teams at a large North American global telecommunications organization. The results of our study provide early evidence of the usefulness of the balanced scorecard (BSC) as a tool for improving project management effectiveness. Our study also shows that balanced performance measurement is an important technique for establishing on-strategy project delivery. We......

Words: 7864 - Pages: 32

Mab Walkers Book

...might use CVP in decision making.  In your discussion, make sure you provide examples relating to Walker Books. Figure 1 Formulas Picture Photo B+W Non-Fiction Fiction Unit Contribution Margin ([Total revenue-Total variable cost]/Number of units)     2.26       2.21        1.76       2.41       2.37 Profit ([Unit Contribution Margin*No of units] – total fixed cost) -$26,642     -$23,586       -$24,441   -$13,619   -$3,738   Net Profit Margin (Net Profit/Sales) -7% -11% -18% -7% -6% These figures calculated are taken from the year 2012 to help aid our decision making for the year 2013. Unit Contribution Margin (UCM) refers to the profit earned per unit without taking fixed costs into consideration. The figures shown in Figure 1 show that Picture, Non-Fiction and Fiction segments are doing better as their UCM are at a higher range as compared to Photo and B+W segments. Profit refers to the final income of the Company after taking fixed costs into account. By determiningprofit or loss, it will allow us to decide whether to drop or continue the book line. The figures shown above show that Picture, Photo and B+W segments are making higher losses as compared to Non-Fiction and Fiction segments. The UCM for the respective segments are relatively low (e.g. earning $1.67 per unit excluding fixed costs). Hence, the Company ended up making losses after taking fixed......

Words: 362 - Pages: 2

Alice Walker

...Alice Walker This video is about a woman by the name of Alice Walker. If you recognize that name that is because she is the person who wrote The Color Purple. Alice Walker was born in Georgia in the 1940s. She was in the middle of the civil rights movement. She saw and experienced everything from peaceful protests all the way to being put in jail for the same thing. Alice experienced the pain of being discriminated against just for being black. There were some things in her life that she could not control and some that she could. She could not control the fact that she was black but she could control the fact she married a person of a different color. So not only was she a person of color but she also married someone of what was called the “opposite color” back then. She experienced many challenges in life because of the color of her skin. Her parents grew up as slaves and she was a sharecropper. Alice worked 11 hours a day for $17 per week to help pay to go to college. She was voted valedictorian in high school. She eventually went on to go to Spelman College and transferred to Sarah Lawrence College on a full scholarship and graduated in 1965. Alice became interested in the civil rights movement because of her professor Howard Zinn. The man that she went on to marry was named Melvyn Roseman Leventhal. After she married him she was a writer for Jackson State College and Tougaloo College. Alice was also inspired by Zora Neale Hurston. Alice went on to write lots......

Words: 282 - Pages: 2

Walker and Peru

...after a devastating earthquake, as well as the tsunami it caused, wrecked havoc in the mid-18th century. In Chapter One, Walker discusses the relationship between tsunamis, earthquakes, and absolutism in Lima after the natural disaster of 1746. Walker examines how the national disaster sparked a debate among Enlightenment idealist about the need to reform the city. These reforms, however, were influenced by reforms imposed by the Bourbon absolutists who encouraged a policy of social uniformity without equality. These reforms seriously weakened not only the situation of the diverse social groups in Peru, but also the power of the Church. The viceroy of Peru, Manso de Velasco imposed reforms in order to reconstruct the city and its inhabitants along new Enlightenment lines. In the second chapter of the book, Walker focuses on the events of the earthquake. According to Walker, the majority of the people believed it was the wrath of God. The religious segment of society believed that it was the sinful society of Lima which had instigated the disaster. They thought the earthquake was a premonition of future punishments that would follow, and different areas of society were blamed for the catastrophe. As the church preached about the future disasters, the city officials blamed them for the environment of superstition and fear. In chapter three, Walker discusses the urban political distribution of Lima prior to the earthquake, discussing the racial caste system of......

Words: 1127 - Pages: 5

Mary Walker

...MARY E. WALKER By: Rebecca Leadership March 2, 2013 I chose Mary Edwards Walker as my leader for this final project. I have always enjoyed reading a little bit of military history and I always look for stories about people who have gone above and beyond the call of duty or went against the grain. In my opinion, she really set the bar high for other women to follow, and I find her to be an exemplary leader and role model for other women in the business world. Mary Walker was born on November 26, 1832 in Oswego, New York (Unknown, Women in History ). She can accredit her leadership style and personality to her father, Alvah. Her father was a farmer, abolitionist, and a self-taught doctor. During this time, most women did not attend school or work outside the home, but because Mary’s father believed that women should be well educated, he built the first schoolhouse in Oswego on their land known as the Bunker Hill Farm (Unknown, Women in History ). In addition, this farm served as a “station” in the Underground Railroad system that assisted southern slaves to freedom—mainly from western New York into Canada (D. L. Walker 29-30) . Alvah also believed that women’s clothing was too tight and because his daughters had to help on the farm, he prohibited them from wearing the traditional clothing and corsets (Unknown, Women in History ). When Mary turned 18, she spent two years at the Falley Seminary where she was taught Mathematics, Philosophy, Grammar, and...

Words: 2254 - Pages: 10

Walker Books

...According to our group’s analysis, it is determined to drop Western segment from production lines for a couple of reasons. Firstly, the external factor to drop Western segment is that Walker Books needs to prepare funds to invest on E-book production development since digital revenues are replacing tradition book revenues and Walker Books needs to start E-book business to prevent losing revenue from lack of online sales.(Appendix 5) Thus, after dropping Western segment, Walker Books will be able to spend variable costs associated with Western segment on developing E-book production. Second, the internal main factor for dropping Western Segment from production line is because dropping Western Segment has the least opportunity cost to drop in order to prepare funds for investing on E-book development based on our assumptions and analysis. Our group members concluded that Western segment has the least possibility to improve its net profit in comparison with other segments in the future. In spite of the fact Children’s Books and Mystery segments make more losses than Western segment does, we determined that Western segment will not generate much profit in the future with expense management in the future due to the small amount of gross regular sales while we inferred that net profits of Children’s Book segment and Mystery segment can greatly improve if they undergo expense management in the future thanks to their a lot of gross regular sales. b) According to Ramsay’s......

Words: 375 - Pages: 2

Alice Walker

...2013 Alice Walker Section 1 Biography According to Michael Mayer, Alice Walker, one of the best-known and most highly respected writers in the United States, was born in Eatonton, Georgia. She was the eighth and last child of Willie Lee and Minnie Lou Grant Walker. Her parents were sharecroppers, and money was not always available as needed. At the tender age of eight, Walker lost sight of one eye when one of her older brothers shot her with a BB gun by accident. This left her in somewhat a depression, and she secluded herself from the other children. Walker felt like she was no longer a little girl because of the traumatic experience she had undergone, and she was filled with shame because she thought she was unpleasant to look at. During this seclusion from other kids of her age, Walker began to write poems. Hence, her career as a writer began. Walker found the love of her life in 1967, a white activist civil rights lawyer named Mel Leventhal, and they married him in 1967. A year later she gave birth to their daughter, Rebecca. It was not until she began teaching that her writing career really took off. She began teaching at Jackson State, then Tougaloo, and finally at Wellesley College. Walker was involved in the Civil Rights Movement and spoke for the women’s movement, the anti-apartheid movement, for the anti-nuclear movement, and against female genital mutilation. She also started her own publishing company: “The Wild Trees Press”, in 1984. Walker......

Words: 2381 - Pages: 10

Alice Walker

...Alice Walker: An African American Author Alice Malsenior Walker was born on February 9, 1944 in a neighboring community of Eatonton, Georgia to parents of Wille Lee Walker and Minnie Lou Tallulah Grant Walker. In honor of her maternal great-grandmother, Walker changed her middle name to Tallulah-Kate. She was born into a poor sharecropper family, and the youngest of eight children. Even though poor, her family was rich in perspective and kindness. Walker learned to value the beauty in nature from her parents and siblings. Her family also nourished walker’s artistic desires, which included music and painting along with writing. Walker was especially close to her mother, Minnie Lou Walker, whose was love of beauty and legendary gardener. Walker experienced many difficulties in her life, but she overcome her difficulties. Also, Walker pursued many interesting works in her life. Alice Walker is an African American author that my classmates and others would be interested in learning about. First, Walker unforgettable childhood accident happened when she was eight years old. Walker older brother, Curtis, accidentally shot her in the eye with a BB gun, which developed her right eye blind and left her with a white scar. After her accident, Walker believed that she was ugly and became very ashamed of herself. Because of her noticeable scar in her right eye, she became an easy target for the other children in her school who teased her cruelly. Psychologically, Walker grew more focus......

Words: 594 - Pages: 3

Alice Walker

...Anitra Hatcher Academic and Professional Success November 2, 2014 Alice Walker After conducting research on several of my favorite authors, I selected Alice Walker’s life and works as the focus of this paper. Walker's accomplishments are substantial. Her novel, The Color Purple, won the 1983 Pulitzer Prize and the National Book award for fiction. She has authored many other critically acclaimed works, and is recognized as a leading author in the literary world. As I began to dig deeper, however, I found the real reason that I chose to concentrate on this individual. Alice Walker is an African American woman who expresses herself and her life experiences in her writing. I feel like I am connected to the themes and characters Walker develops in her stories. I feel like I am connected to Walker herself. I have been broken in some kind of way or another. I have been abused physically and mentally. Walker has not allowed her struggles to get in the way of her success or happiness. I chose to write about her because she is a woman who faced profound struggles in her young life. She came close to giving up because of a childhood accident and an abortion. Alice Walker was a fierce and determined woman who stayed committed to her goals. Alice Walker faced many challenges. She was one of seven children. She was born in poverty to sharecropper parents on February 9, 1944. Her father was the grandson of slaves. Her father did not want her to get an education in fear......

Words: 1158 - Pages: 5

Walker Books

...MAB Lecture Illustration: Walker Books Profit Planning Exercise Walker Books1 Along with his brothers, Ramsay Walker ‘inherited’ Walker Books (Walkers) from his father. Neither Ramsay nor his brothers had worked full-time in the business. He has spent the last few months becoming familiar with the business. Exhibit 1 highlights Walker and Company’s organizational structure. Ramsay held meetings with the senior staff as well as studying the state of the industry, in general. Ramsay knew the industry was undergoing change: larger publishing houses getting larger through acquisitions and dominating the market; the rapid impact of technology through developments like e-readers; and the financial difficulties confronting some of the major retailers such as Borders2. Moreover, the size of the United States market seems to have stalled with total US sales estimated at $23.9b in 2009 compared to $24.3b in 2008; while over the last seven years the industry had experienced a compound annual growth rate of 1.1%3. As a result of his investigations Ramsay developed the corporate strategy and operational plans as follows: 1. The need for a new overall corporate strategy to drive the business combined with a small number of key financial targets 2. The need to develop a number of targeted business strategies to facilitate the execution of the corporate strategy 3. A better planning and budgeting system to facilitate financial analysis of alternate action plans, that when...

Words: 1017 - Pages: 5

Alice Walker

...Morrell Professor Richard Raleigh ENC 1102 (02): Composition and Literature 12 November 2015 Alice Walker From Evelyn C. White’s “A Life” Winner of the Pulitzer Prize and the American Book Award, dedicated her life to establishing a literary canon of African American women writers and to encouraging the “survival whole” of all women. She has actively sought to win recognition for literary “foremothers” such as Zora Neale Hurston and to place their contributions within the fabric of her own artistry. Walker was the valedictorian of her high school class, and when she was graduated in 1961, she was offered a scholarship to Spelman College in Atlanta. After traveling to Africa in 1964. Walker returned to the United States and entered Sarah Lawrence College. She soon discovered that she was pregnant, and just as quickly she found herself depressed and on the verge of suicide. Walker made a decision to end the pregnancy instead of her life and subsequently wrote her first published short story, “To Hell with Dying.” She also produced Once (1965), her first published collection of poems, during her years at Sarah Lawrence. Alice entered the world before the midwife’s arrival February 9, 1944(White 12), into a family of sharecroppers near Eatonton, Georgia. Her father, Willie Lee Walker, was the grandson of slaves. Alice birth marked the first time that Mr. and Mrs. Walker were able to pay the midwife for her assistance (White 13) Walker’s relationship with her father became...

Words: 604 - Pages: 3

Walker

...David Walker was born in 1796 in Wilmington, North Carolina. Having witnessed slavery and racism. David walker was a writer and also an activist. Walker's father was a slave and his mother was free so he inherited his mother's liberated status. However, being free did not keep him from witnessing his people being mistreated by their slave owners. At some later point David walker said he couldn’t be in a place where he was always being offended so he left Wilmington between 1815 and 1820. He then traveled the country spending time in Charleston, South Carolina, which had a large population of free African Americans and then he settled in Boston by 1825. In 1829 Walker published a pamphlet entitled. Walker's Appeal which had 4 parts titled: Together with a Preamble, to the Colored Citizens of the World, but in Particular Those of the United States of America. In his appeal Walker used example within the Bible and the Declaration of Independence to argue against slavery and also discrimination .Two more editions of Walker's Appeal were printed in 1830 Walker distributed the Appeal through friends and contacts traveling to the South who carried copies with them. He also send copies through the regular mail. David Walker even taught thousands of slaves how to read and write. During that time it was a crime to teach African Americans how to read; Southern authorities were alarmed by the Appeal, and did everything in their power to suppress it. In its pages, Walker describes the......

Words: 809 - Pages: 4

Relations Between Workforce Management and Business Results | Endurance Shackletons Incredible Voyage | Watch now!