Week 5 Mkt 431 - Final Team Paper

In: Business and Management

Submitted By GoNcrZy
Words 1310
Pages 6
Marketing the GPS Business

MKT/431
January 14, 2013

Marketing the GPS Business In marketing a business of any kind first a company or individual business owner selects a service or product they will endorse. With choosing the product, such as the GPS as Team D has chosen a pricing strategy is chosen such as competitive with others already in the market. Developing a relationship with marketing, advertising, and promotions is necessary for a successful business also the technology in marketing the GPS.

Distribution Channel An appropriate distribution channel for the GPS unit would be to sell the units wholesale to one or more retail outlets, such as Best Buy (Best Buy, 2013) or Frys (Frys.com). Selling the units directly to the national retailers on a mass scale will enable the company to keep the product pricing steady from one region or location to the next. The company will likely still have to handle the logistics of delivering the units to each individual store location across the nation, or internationally, if possible, unless the retail businesses that will be selling the units to the consumers have central warehouses for his or her own distribution.

Pricing An effective pricing strategy for the GPS unit would be to sell them wholesale to the retailers for an amount slightly lower than the suggested retail price, which should be between $99 and $129. So the idea is to sell the units to retailers at around $80 to $110. Whereas the company will be making a nice profit at that price over the low cost of production per unit, the wholesale cost to the retailers will also permits them to make a profit as well. Retailers do not want to sell a product that they will not be able to make a profit on. If the retailers have to pay too close to the suggested retail price for the products. The…...

Similar Documents

Acc Week 5 Team Paper

...risks assessments (relates to the delivery or implementation of the project). Within this proposal the team will be addressing the appropriate controls to cover purchasing, accounts payable, cash disbursements, finance, investment, and payroll. Appropriate Controls for Purchasing Appropriate controls to cover purchasing in a successful business are the basic acquisition and expenditure activities, which include purchasing and receiving goods and services, recording assets or expenses, and paying the bill. Purchasing goods and services involve obtaining competitive bids to produce the best prices. Receiving goods and services entails inspecting the goods received for quality and quantity. Recording assets or expenses is done by attaching a voucher to the purchase order, vendors invoice, and receiving report as proof that the order is received and properly recorded on the books. Payments of the bills are completed after all of the above transactions are completed and verified. Moreover, every organization should have controls in place to ensure operational efficiency, and to prevent, detect, and correct any errors. Appropriate Controls for Accounts Payable Appropriate controls to cover accounts payable has many steps to go through. The receiving department usually sends out a purchase order to the accounts payable department once the purchases are final. Upon receipt by the accounts payable department the bills from the purchases are assembled with any......

Words: 1684 - Pages: 7

Res341 Week 5 Team Paper

...Preparing to Conduct Business Research: Part 3 RES/351 Abstract Building on Preparing to Conduct Business Research: Part 1, completed in Week Three, and Preparing to Conduct Business Research: Part 2, completed in Week Four, Learning Team B selected an issue, opportunity, or problem facing an organization. Our team chose to conduct business research in the food service industry at which a high rate of employee turnover occurs. Using the methods learned throughout this course our team has selected the instruments we found to be the most useful in collecting data to develop appropriate research questions, hypothesis, research design, and result reporting. This paper will discuss and describe the following elements: 0. Research problem and purpose 0. Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem 0. Research question, hypothesis, and variables 0. Research design 0. Instrument you developed or selected 0. Sampling method 0. Overall data analysis approach 0. Result reporting 0. Ethical considerations Preparing to Conduct Business Research: Part 3 Employees enter and leave companies all the time. For some industries, the rate at which this occurs is higher. One particular industry is the food service industry. Within the food service industry, the employee turnover rate is considerately higher when compared to the arts and entertainment...

Words: 1682 - Pages: 7

Eco365 Team Paper Week 5

...additional regulations to craft brewing. Alcohol limits, production limits, labeling regulations, manufacturing audits, barrel taxation, and distribution laws make it difficult for small brewers to compete. The framework of government regulation was written to govern the larger beer manufactures and never adopted for the changes brought by small brewing companies. The reconciliation of regulation, taxation and policies will determine the profitability and viability of the craft beer industry for years to come. Global Competition Decisions Global competition within beer manufactures have greatly affected the decisions made by management of the in the United States. The competitions amongst these companies have to allow their management teams to develop strategies that ensure that the beers and other products possess innovation, production efficiency, and market leadership. The market growth and vast number of different companies are the primarily reason for upcoming beer companies to take action and tackle the pressure of the global competition. Beer companies face threats from other global beer manufactures; both locally and all over the world such as places like automotive players like Germany, Mexico, Canada, etc. Competition for this market share and profit margins was a powerful draw to all competitors. The consumer preferences for different types of brews, flavors, and other types of beer will always play an important role in the competitive outcome of what is popular...

Words: 1741 - Pages: 7

Mkt/571 Week 5 Paper

...Favorite TV Ad: Dos Equis MKT/571 September 15, 2014 Karlene Swalley Favorite TV Ad: Dos Equis Rarely does a marketing campaign inspire consumers to try and become the character portrayed on a commercial. Dos Equis has created a character where the target market believes they could become this character. Learning Team C will discuss the effectiveness of this message and the creative strategies in delivering on this objective. Marketing Objective & Strategy Dos Equis has a targeted market of primarily 21-to-34 year old males who consider themselves trend leaders and a cut above mainstream frat boys (Brand Channel, 2014). The targeted market is geared towards males who lead energetic social lives and active lifestyles (Brand Channel, 2014). In researching the profile of Dos Equis’ target market, “These consumers have very active lifestyles, energetic social lives, they’re out and about a lot with their friends and women and they like to collect stories and experiences as part of their social currency” (Alexzander, Renee 2013). The objective for Dos Equis was to grasp the attention of that age group, and they have successfully done that by jumping from #11 in import beers to #8 in one year. Their message is very clear and unique among the other imported beer manufacturers. Loyalty and Branding “The Most Interesting Man in the World” was introduced to the target audience as a face to match the same bold and unique taste of...

Words: 405 - Pages: 2

Ntc 405 Week 5 Learning Team Final Learning Team Paper and Presentation

...NTC 405 Week 5 Learning Team Final Learning Team Paper and Presentation To Purchase this Tutorial Copy And Paste Below Link In Your Browser http://www.homeworkwarehouse.com/downloads/ntc-405-week-5-learning-team-final-learning-team-paper-and-presentation/ For Any Information or Any Class Which you Did not find on Our Website, Just Hit US Email On below address Visit : www.homeworkwarehouse.com Email Us : Homeworkwarehouse@gmail.com NTC 405 Week 5 Learning Team Final Learning Team Paper and Presentation Resource: University of Phoenix Material: Final Learning Team Paper and Presentation Submit the final Learning Team paper and presentation. NTC 405 Week 5 Learning Team Final Learning Team Paper and Presentation To Purchase this Tutorial Copy And Paste Below Link In Your Browser http://www.homeworkwarehouse.com/downloads/ntc-405-week-5-learning-team-final-learning-team-paper-and-presentation/ For Any Information or Any Class Which you Did not find on Our Website, Just Hit US Email On below address Visit : www.homeworkwarehouse.com Email Us : Homeworkwarehouse@gmail.com NTC 405 Week 5 Learning Team Final Learning Team Paper and Presentation Resource: University of Phoenix Material: Final Learning Team Paper and Presentation Submit the final Learning Team paper and presentation. NTC 405 Week 5 Learning Team Final Learning Team Paper and Presentation To Purchase this Tutorial Copy And Paste Below Link In Your Browser http://www.homeworkwarehouse.com/...

Words: 511 - Pages: 3

Gen 300 Week 5 Final Individual Paper on Team Dynamics

...This work comprises GEN 300 Week 5 Final Individual Paper on Conflict Resolution in Team Dynamics Psychology - General Psychology Week One: Effective Communication in Diverse Groups Individual Group Communication Video Cases Review the Working in Groups videos located on your student website. Choose three of the four videos to watch.  Write a 200- to 300-word response to each video clip by answering the following questions. Choose one video that you will use to discuss the relationship between group member diversity and communication style. What diversity existed in the group? How did this affect the group members' communication styles? Was diversity a hindrance to communication? Come up with two communication methods that could have been used to better facilitate the group. Choose another video and describe the verbal and nonverbal interaction among the members of the group. What were these interactions communicating? Were they helping or hindering the group process? Come up with two communication methods that could have been used to better facilitate the group. Watch the third video and determine the listening techniques used by members of the group. Describe the importance of listening in group communication and relate it to this scenario. Were the listening techniques used in this situation effective? If not, which effective techniques should have been used to better facilitate the group process? What are some of the......

Words: 341 - Pages: 2

Mkt 571 Week 5 Team Assignment Communication Plan

...MKT 571 Week 5 Team Assignment Communication Plan Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-5-team-assignment-communication-plan/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Develop a communications plan for your product launch, including both your domestic and international markets. Write a 700- to 1,050-word paper addressing the following: • Evaluate factors involved in developing and managing an effective marketing communications plan for the new product. • Evaluate advertising and promotion programs for the new product. • Evaluate the technology trends available to help you market the product. • Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences. Format your paper consistent with APA guidelines. MKT 571 Week 5 Team Assignment Communication Plan Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser http://hwguiders.com/downloads/mkt-571-week-5-team-assignment-communication-plan/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Develop a communications plan......

Words: 2602 - Pages: 11

Mgt435 Week 5 Final Paper

...A++PAPER;http://www.homeworkproviders.com/shop/mgt435-week-5-final-paper/ MGT435 WEEK 5 FINAL PAPER Final Paper The purpose of the Final Paper is for you to culminate the learning achieved in the course by demonstrating your knowledge of organizational management by synthesizing the information from class into work and life experience. Focus of the Final Paper Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization, utilizing Kotter’s 8-Step Approach. Include the following sections headings and additional sections as needed: Introduction Company Overview Diagnosis Kotter’s 8-Step Approach Conclusion The Final Paper for the course must be submitted to the instructor by 11:59 p.m. of the time zone in which you reside on the last day of the class. Writing the Final Paper The Final Paper: Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Must be ten double-spaced pages in length (not counting the title page and references) and formatted according to APA style. Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your......

Words: 295 - Pages: 2

Mkt 421 Week 5 Mkt421 Week 5

...MKT 421 Complete Course Click below link for Answers visit www.workbank247.com http://workbank247.com/q/mkt421-mkt-421-complete-course/11520 http://workbank247.com/q/mkt421-mkt-421-complete-course/11520 MKT 421 Week 1 Favorite Brand Paper Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: * Identify a brand about which you are passionate. * Explain a minimum of three reasons why you are passionate about this brand. * Respond to the following questions: * Is the company successful in building loyal customer relationships across different groups? * Why or why not? * Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.  MKT 421 Week 2 Marketing Mix Presentation Select a company currently experiencing marketing changes. Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: * Each of the four P's should be addressed on its own slide. * The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. * Use the Wall Street Journal articles in the University Library to facilitate your research of the company.  To do so, access the......

Words: 1272 - Pages: 6

Mkt 571 Week 5 Mkt571 Week 5

...MKT 571 MKT571 Complete Course Click below link for Answer or visit www.workbank247.com http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 MKT 571 Week 1 Marketing Environment Simulation and Summary Complete the Marketing Environment Simulation and Summary in MyMarketingLab. Save your results report from the simulation to your computer. Click the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take the VALS Survey. Submit a screen shot of your results through the Assignment Files tab.  And post a response to the following: How can marketers use this information? MKT 571 Week 2 New Product Launch Marketing Plan, Part I Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international). The domestic country is the country where the company is headquartered. You will choose one other country. You must use a real company and develop a new product (one that does not exist in any company). Include the following components for both markets: * Market needs * Market growth * A brief SWOT Analysis * Potential competition * Product offering and product definition * Product positioning * Justification for your choice of product * A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers Use the Sample Marketing Plan in Ch...

Words: 1253 - Pages: 6

Mgt435 Week 5 Final Paper

...MGT435 WEEK 5 FINAL PAPER A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mgt435-week-5-final-paper Visit Our website: http://hwsoloutions.com/ Product Description MGT435 Week 5 Final Paper, The name of the organization is Auto Club Group (AAA Michigan). ACG is an insurance agency that has parts in six states, MI, WI, IL, and MN/IA. The parts have protection with AAA for auto, home, and/or life. The organization likewise offers travel, enrollment and roadside aid. The organization has three call focuses, Dearborn, MI; Grand Rapids, MI; and Omaha, NE. The call focuses handle all the calls from parts. Two of the call focuses are twenty-four hours. My specialization is the Command Center, we screen every one of the three call focus. My position is a Real-Time Coordinator. We have eleven Rtc’s, seven at the base camp in Dearborn, two in Omaha, and two in Grand Rapids. As a RTC, we screen the specialists on the telephone to verify the calls are getting replied. We should offset the administration levels between all offices. The crisis roadside aid is the office that is nearly checked. The office is likewise in charge of putting new workers in the frameworks and taking out the fired representatives. We are in charge of keeping up and overhauling representative timetables. The current programming that was introduced was IEX. The organization scholarly at a meeting there was another form that would enhance our day by day schedule. The organization......

Words: 546 - Pages: 3

Com 350 Week 5 Final Learning Team Paper

...COM 350 Week 5 Final Learning Team Paper Purchase here http://chosecourses.com/COM%20350/com-350-week-5-final-learning-team-paper Description This work comprises COM 350 Week 5 Final Learning Team Paper - The Disney Corporation COM 350 Week 5 Final Learning Team Paper Purchase here http://chosecourses.com/COM%20350/com-350-week-5-final-learning-team-paper Description This work comprises COM 350 Week 5 Final Learning Team Paper - The Disney Corporation COM 350 Week 5 Final Learning Team Paper Purchase here http://chosecourses.com/COM%20350/com-350-week-5-final-learning-team-paper Description This work comprises COM 350 Week 5 Final Learning Team Paper - The Disney Corporation COM 350 Week 5 Final Learning Team Paper Purchase here http://chosecourses.com/COM%20350/com-350-week-5-final-learning-team-paper Description This work comprises COM 350 Week 5 Final Learning Team Paper - The Disney Corporation COM 350 Week 5 Final Learning Team Paper Purchase here http://chosecourses.com/COM%20350/com-350-week-5-final-learning-team-paper Description This work comprises COM 350 Week 5 Final Learning Team Paper - The Disney Corporation COM 350 Week 5 Final Learning Team Paper Purchase here http://chosecourses.com/COM%20350/com-350-week-5-final-learning-team-paper Description This work comprises COM 350...

Words: 570 - Pages: 3

Mkt 578 Week 5 Public Relations Planning Paper

...Learning Team project introduced in Week Two as a reference. Write a paper of no more than 1,400 words describing in detail the full array of internal and external stakeholders (publics) affected by the campaign. Evaluate the perceived needs of each of the stakeholder categories and critique how well your selected organization addressed the needs of each of those internal and external publics. Using the critique, provide and support recommendations based on how the organization could have been more effective in addressing the needs of each of the internal and external publics. Create and include a concept map that illustrates the internal and external stakeholders (publics) affected. Include at least three references, at least one of which must come from the University Library and one of which must be from the learning activities citing public relations theory. Cite your research and format your paper consistent with APA guidelines. MKT 578 complete paper here MKT 578 About Author: This article covers the topic for the University Of Phoenix MKT 578 Week 3 Public Relations Stakeholders Paper. The author is working in the field of education from last 5 years. This article covers the basic of MKT 578 Week 3 Public Relations Stakeholders Paper from UOP. Other topics in the class are as follows: MKT 578 Final Exam (Latest) MKT 578 Week 1 Video Reflection Assignment MKT 578 Week 2 Problem Framing Paper MKT 578 Week 3 Public Relations Stakeholders Paper MKT......

Words: 284 - Pages: 2

Bsa375 - Week 5 Team Paper

...Week Five Team Assignment Learning Team A University of Phoenix November 01, 2010 Week Five Team Assignment * Questions 1 – 22 on page 487 of Chapter 13, “Transition to the New System”, in System Analysis and Design. 1. What are the three basic steps in managing organizational change? Organizational change, first defined by Kurt Lewin, states that the three steps of for organizational change are: unfreeze, move, and refreeze. This summarizes a process of changing employee habits. Unfreeze breaks old and sometimes bad habits. Move is the transition to the new process that alters attitudes and defrays resistance to change. Freeze is the process of ingraining new habits and making them permanent. Methods for assisting this process are system support and system improvement. 2. What are the major components of a migration plan? A. Prepare the Business a. Determine the Best Conversion Strategy b. Create Business Contingency Plans B. Prepare the Technology a. Install Hardware b. Install Software c. Convert Data C. Preparing the People a. Revise management policies b. Asses costs and benefits c. Motivate Adoption d. Conduct Training 3. Compare and contrast direct conversion and parallel conversion. Users are more comfortable with a parallel conversion and the business is less likely to have problems with system crashes and data-dumps. A. Direct Conversion A direct change......

Words: 3329 - Pages: 14

Mkt 421 Week 5 Team Paper

...Starbucks New Product Marketing Plan Shanna Cobb-Adams, Terri Corona, Antony Coumans, Andrea Garcia, Mary Hale, Paula Warren MKT 421 April 30, 2012 Mark McClintock Starbucks New Product Marketing Plan When a firm is developing a new product it is important to create a marketing plan for that product. The plan begins by researching the products competitors are offering and the products competitors are lacking. The new product should meet the needs of consumers not currently met in the market. This offers the new product a greater chance of success. The next step in developing the plan should include an analysis of the strengths, weaknesses, opportunities, and threats that the new product will face. The plan should also include the marketing approach and implementation to bring the new product to market. The market approach includes product, price, place, and promotion. Each item is carefully considered because they are important to the products success. A detailed marketing plan is outlined below for Starbucks new product, the peanut butter cup Frappucino. Organizational Overview Starbucks opened its first store in 1971 in Seattle, Washington, at Pike’s Place Market. Starbucks is known for outstanding coffee, tea, and treats as well as a warm, inviting atmosphere. Starbucks’ Mission is “to inspire and nurture the human spirit – on person, one cup and one...

Words: 7764 - Pages: 32

The Rookie HDTV 720p AC3 5.1 | Скачать | Transmedia Storytelling - 1447 Words