Weight Watchers

In: Business and Management

Submitted By naynaybv
Words 716
Pages 3
Threat of Substitution: (High)
Relatively high: Jenny Craig, Slim Fast, eDiets, Atkins Diet, Pills, Book, etc!!!
Consumers have many different options to choose from.

Threat of Substitution: (High)
Relatively high: Jenny Craig, Slim Fast, eDiets, Atkins Diet, Pills, Book, etc!!!
Consumers have many different options to choose from.

Supplier Power: (Low)
Low because there are many alternatives Weight Watchers can turn to in order to stay successful
Smart One: can go to the next farmer to get the vegetables they want.
Supplier Power: (Low)
Low because there are many alternatives Weight Watchers can turn to in order to stay successful
Smart One: can go to the next farmer to get the vegetables they want.
Buyer Power: (High)
Large impact on the bargaining power due to the number of weight loss products and services available
Uses many celebrities to market their brand to consumers : Jennifer Hudson, Jessica Simpson, Charles Barkley
Buyer Power: (High)
Large impact on the bargaining power due to the number of weight loss products and services available
Uses many celebrities to market their brand to consumers : Jennifer Hudson, Jessica Simpson, Charles Barkley
Threat of New Entry: (Moderate)
Does not require a lot of capital to start
New entrants need a high level of credibility to be able to overcome the brand loyalty that exists
New weight loss programs are constantly being introduced

Threat of New Entry: (Moderate)
Does not require a lot of capital to start
New entrants need a high level of credibility to be able to overcome the brand loyalty that exists
New weight loss programs are constantly being introduced

Existing Rivalries:
Jenny Craig, Nuti-System, Insanity, P90x, etc.
Existing Rivalries:
Jenny Craig, Nuti-System, Insanity, P90x, etc.

Threat of Substitution

Threat of Substitution Buyer Power

Buyer…...

Similar Documents

Marketing the Weight Loss Industry

...Marketing the Weight Loss Industry Carrie Ridner Instructor: Vicki Long BUS 330: Principles of Marketing August 27, 2012 Abstract America is getting fatter with each passing year and the weight loss industry is cashing in on the desire to be skinny. Have you ever dieted, exercised your heart out only to feel like there were not enough results for your effort? Many companies marketing weight loss products love to have famous people endorsing their products. People can relate to Tommy Lasorda and very much want to "lose the weight and feel great." The marketing process involves the following steps: understanding consumers; creating customer values; building strong customer relationships; creating marketing strategy; and capturing the value from customers (Kotler & Armstrong, 2011). Marketing and advertising professionals have tapped in to the ever expanding market of people searching for something to aid in their weight loss efforts. Actors and actresses are abundant in the marketing of weight loss, with their thin, toned bodies. Images of healthy, beautiful people fill television screens bragging to the viewers how they shed the pounds on this product or that diet program. As people continue to struggle with obesity, an ever growing epidemic, they will look for the “quick fix” and marketing of weight loss programs and diet aids will grow at a rapid pace. There are some ethical, legal, and social issues that advertisers should recognize when......

Words: 2398 - Pages: 10

Weight Watchers

...Weight Watchers Jean Nidetch created the Weight Watchers diet plan in 1961. Nidetch was a 5’7’ 38 year old woman that weighed 214 pounds. She struggled with being over weight her entire childhood, trying different diets and pills that were supposed to make you lose weight, but when she lost the weight she just gained it right back. Nidtech was tired of trying diet plans that only failed her, so she became motivated to figure out a diet plan that would truly work. She combined a practical diet with group support meetings. She asked several of her overweight friends go on a diet and to meet for weekly check-ins with her, and after two months had passed she had 40 women meeting to talk about their progress. Jean Nidetch stayed on her program and lost 72 pounds by October 1962. Just by spreading the word through her friends she ended up getting hundreds of people who wanted to join this diet group. Weight watchers is a system that offers numerous dieting products and services to support weight loss. The newest addition to Weight Watchers is the pointsplus program, in this program every food has a PointsPlus value, which takes into account a food's protein, carbs, fat, and fiber. They came up with a formula that takes all of that information and turns it into one easy-to-use, number. You get a daily-personalized PointsPlus Target, so you know how much to eat each day to lose weight safely. When using the weight watchers diet you are not depriving yourself of any......

Words: 627 - Pages: 3

Weight Loss

...Weight loss Diet Evaluation. Atkin’s Diet 1. List all web links/ references used to evaluate your chosen Weight Loss Diet: http://www.atkins.com/AtkinsDotCom/media/Master/Free%20Tools/Induction-Made-Easy-Final.pdf http://www.atkins.com/Program/Overview.aspx http://www.atkins.com/Science.aspx http://www.atkins.com/Science/Nutrition-and-Exercise.aspx http://www.atkins.com/Science/Atkins-Food-Pyramid.aspx http://efed.aces.uiuc.edu/dieters/popdiet.html 2. Nutrition: This diet is quite nutritionally adequate. It includes recommended servings from all MyPlate food groups. Because this diet primarily promotes restricting the carbohydrates intake to manage weight loss through the decreasing in carbs, the grains, fruits and vegetables groups in MyPlate will be reduced. The daily intake meets the minimum recommendations for females, but not for males (<1600 kcal/day). Atkin’s diet doesn’t suggest multivitamin/mineral supplement while reducing calories intake. Breakfast is encouraged. Beside restricting the amount of carbs intake, the dieters are allowed to eat liberal amount of protein, fats and dairy but must eliminate fruits, bread, pasta, beans, nuts and seeds. As stated below, the dieters may be in shortage of grains and vitamin and minerals. Since they can eat liberal amount of protein and fat. They may overeat protein and fat, which will not contribute to weight loss, but eventually gaining weight and triggering to many other health problems. 3. Physical......

Words: 952 - Pages: 4

Weight Watchers

...who is at the start of Weight Watchers in 1963, when she decided to invite her friends to hers in order to give them the possibility to lose weight "together". From there, the first Weight Watchers meeting was born. Quickly, the reputation of this program was spreading across the United States. It made thousands of followers. By 1970 it spread on to Germany, the first European country to import the Weight Watchers diet. In 1973, it followed by France and Switzerland and Belgium in 1974. The company is now present in forty countries across the world and hasn’t said its last word. In 1978, the company was sold to the famous U.S. food group H. J. Heinz until 1999, best known for the manufacture of ketchup and canned food. Since 2001, it went public and was listed on the New York Stock Exchange. The Weight Watchers program, in addition to the weekly meetings that have been develop in all countries where it operates, brand extension of products created under the logo of the brand through partnerships (105 products from 12 different categories in 2011). In 1993, Weight Watchers has developed additional services, including concept correspondence "Weight Watchers at home." But the revolution came in the 2000s with the development of the Internet, which hasn’t escaped to Weight Watchers. Weight Watchers International is the global leader in weight management services, operating in all the market through a network of owned and franchised. Weight Watchers holds about......

Words: 826 - Pages: 4

Weight Watchers vs. Nutrisystem

...have been on different diets at different times of our lives. Weight Watchers and Nutrisystem are diets that have been around for over 30 years. It is up to the individual to decide which plan would work best for the results which are trying to be achieved. Depending on the different options, convenient but pricey or cooking different foods for yourself, it is up to the individual to choose the diet option that best suits their needs. No doubt, Nutrisystem is a diet of convenience when it is compared to the Weight Watcher’s diet. When using the Nutrisystem diet, all of the food is prepackaged and portion controlled. You don’t have to figure out points or if the food is something you should be eating. All the meals are supplied to you when you order the nutrisystem diet. The only thing you have to add to Nutrisystem is some grocery additions, such as vegetables and smart carbohydrates. Unlike Nutrisystem, the Weight Watcher’s diet has to be calculated with points and measuring different foods. Depending on what you are making, there is not the convenience of using a microwave to cook the meal that you will eat. Weight Watchers will let you eat what you want as long as it enters into the correct point range that you need for the day. In general, Weight Watcher’s can be a cheaper alternative concerning dieting. With the Weight Watcher’s plan, the food is purchased at the grocery......

Words: 1095 - Pages: 5

Weight, Weight, Surgery or Exercise

...Weight, Weight, Surgery or Exercise By Julie Custer In looking for ways to lose weight, has there been a list and long line of failures. If so, then examine this, finding the best option is only a few minutes and clicks away. To lose weight and do it in the healthiest way, the options are endless, and with research and time, people can find many answers. The benefits of surgical weight loss are growing in this country because of the severe obese state of many people in this country. Surgical weight loss surgery has been shown to help people most unlikely to lose weight and keep it off without surgical intervention. Surgical weight loss can help quite quickly change the persons eating habits intern reducing blood results in diabetes, cholesterol and many other health issues. In having bariatric surgery it is has been shown to reduce heart disease risks in patients because they can begin to exercise and remove a large amount of the critical health risks in their lives by the weight loss. In researching and finding the most popular weight loss surgeries, the person must choose the surgery that is best for them and their health. In doing this they must also decide on the budget of the amount to be spent toward finding better health and weight loss. In choosing the best option they must look at health risks patients may have present within their bodies and make the decision from that point. If surgery is too risky, diet and exercise...

Words: 1439 - Pages: 6

Weight Watchers vs. Jenny Craig

...Weight Watchers vs. Jenny Craig Tuesdays & Thursday Honors 1:00 PM Question 1: When first considering which diet plan to choose, a consumer must recognize their need; in this case our need is to lose weight. This serves as both a functional and psychological need. Jenny Craig and Weight Watchers both provide the functional need to help you satisfy your hunger while facilitating weight loss in a healthy manner. When it comes to our psychological needs, we want the personal gratification of losing weight and looking more attractive. The marketers for Jenny Craig and Weight Watchers show advertisements that portray their customers as fit, attractive and happier as a result of their weight loss program. We see this and immediately want those results that are associated with that program. Marketers will also use celebrity endorsements to sell their program and try to influence the consumer’s needs. Once we, the consumer, have recognized a need, the next step is to search for information. This search is both internal and external. For our internal search we might ask ourselves, “What do I know about weight loss programs?”. Additionally we will do an external search by researching the programs online, visits to their actual locations, or asking our friends and family for information. In this step, the consumer will weigh the perceived benefits against the perceived costs (See question two). Marketers have influence over this search for information by having websites,......

Words: 1236 - Pages: 5

Daily Weights

...includes following a prescribed medication regimen, keeping to a low sodium diet and limited fluid intake, exercising daily, taking rest and sleep periods, monitoring psychological stress, and recording daily weights (Harvard Heart, 2010). This literature review focuses on why daily weighing is important to cardiac patients. It will be is based on searches of Medline, PsychInfo, Nurse Source: Nursing/Academic Edition, and CINAHL from 1992 to 2011. The search terms used were "heart failure," "compliance," "self-care," "patient education," "cardiac patient," "congestive heart failure" and combinations of those terms. Because there is so little specifically on this subject, studies were not limited and clinical information (Harvard Health, 2010) was also included. Cardiac care involves effective measures of renal status which may include diuretics and fluid restriction. Because of this, consistent daily weighing is necessary along with urinary output measures (Elliott, Aitken, & Chaboyer, 2006) and detecting worsening heart failure (van der Wal et al., 2005). However, when left to self-care, consistent daily monitoring becomes a difficult feature for the patient. Cardiac patients are advised to weigh themselves daily and to be alert to sudden unexpected weight gains; they must decide if health care providers should be called or diuretic medication dosage be adjusted. This important and seemingly simple task meets with a compliance range of 12 per cent to 75......

Words: 2453 - Pages: 10

Two Methods of Weight Loss

...Methods of Losing Weight Com/155 University Composition and Commination I Hector Escalante The two methods of losing weight that I am going to present are exercising and eating more healthy. Eating healthier and taking smaller portions along with exercise are very important in losing weight. You may also incorporate some sort of exercise whether it is walking around the block or walking on the treadmill at the gym. Obesity comes with many [Only commercial shipments and real estate are measured in lots. To use "a lot of" to mean "many," "much," or "a large amount" is a colloquialism (not universally clear). Use another term.] health issues like diabetes, although you can have diabetes and not be overweight as well. According to the US Department of Health and Human Services, being [Doctoral rule (but good advice for any academic writer)--If not a noun (as in "human being"), the word "Being" is hard to imagine; it means "existing." Try to rewrite this without using "being"--with action words like "attending," "working," "living," "experiencing," simply "as"--or even removing "being" completely] overweight affects two–thirds of adults in the United States. Over one–third of these adults are considered obese. The condition of obesity begins when one takes too many calories. More than what is needed for basic consumption and lack of physical movement which results in gaining weight. Diet and exercise are the two most common ways of losing weight ......

Words: 1088 - Pages: 5

Comparison of Weight Loss Plans

...Comparison of Medifast® and Weight Watchers® Weight Loss Plans Tia Jones COM/170 April 25, 2014 Nathan Coley Are you struggling with weight loss? Did you know that 95% of weight loss plans fail long-term? While Medifast® and Weight Watchers are both effective weight loss plans, they differ in success rate, cost, and health risks. Do you believe that based on these reasons, one weight loss is preferable to another? Both of these plans are two of the most popular weight loss options available in today’s marketplace. How do you decide which is the best plan for you? Is their advertising true? As this journey begins, the curtain will be lifted to see what is really behind each of these weight loss options and then you can decide for yourself. Each of us deep down would like to loss a few pounds to fit into the new summer bathing suit. But what really is going on with each of the plans? Medifast® has been around since 1980, but has no documented results on how many people have lost weight and who has been keeping the weight off. A small study, funded and designed by Medifast® randomly assigned 90 obese adults either to the 5&1 plan or a calorie-restricted diet based on government guidelines (Davis, 2010). After 16 weeks, those in the Medifast® group had lost an average of 30 pounds compared with 14 pounds for the other group. But 24 weeks later, after dieters gradually upped their calories, the Medifast® dieters had regained more than 10 pounds, while the others had...

Words: 1261 - Pages: 6

Weight Watchers Case

...Weight Watchers International Inc. Muhamet Dervishi BA 422W Table of contents Exeutive summary…………………………………………………………………………………………………………………….3 History and Background……………………………………………………………………………………………………………4 Probems…………………………………………………………………………………………………………………………………..5 Strategic Analysis……………………………………………………………………………………………………………………..6 Overview of SWOT………………………………………………………………………………………………………………..6-7 Alternative Solutions…………………………………………………………………………………………………………….7-8 Conclusions……………………………………………………………………………………………………………………………..8 Work Cited………………………………………………………………………………………………………………………………9 Executive Summary Weight Watchers International, Inc. was born in 1961 by Jean Nidetch (incorporated in 1963) who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings. Weight Watchers International, Inc. is an industry leader of weight loss and management services, serving 30 countries. Currently, over a million people attend over 40,000 meetings weekly throughout the world. Research shows that people who......

Words: 1593 - Pages: 7

Losing Weight

...  Losing weight  Gaining weight is one of the most common and prevalent dangers that threatens the modern world. Fast food, leading a stressful life, and spending too much time in front of the TV are the main reasons of gaining weight, which also is a cause for several crucial diseases. People generally spend a lot of money and efforts on quick-result promising diets to  lose weight.However, by following some simple steps, you can definitely obtain successful results on weight loss and become slimmer.             The first step is absolutely motivation. Once you’ve made  up your mind, you should act determinedly. Undoubtedly, determination is the key to success. Even if all conditions are provided completely, lack of motivation results unsuccessfully. For instance, I recently read that a 116 kg-weighted young Mexican boy’s dream was to become a basketball player. You may reckon this looks unrealizable and impossible to attain.  But he achieved his goal, he is now 67 kg and plays in the local basketball team.              After being motivated completely to your goal, the second step is to provide a regular life with healthy diet. Several researches show us that sleeping more than 6 hours causes a gain of weight for adults. Likewise, eating more than your body needs is also an important reason to get weight. Avoiding food with fat and sugar will be very efficient to help you to lose weight. Changing  your life style might be difficult at the beginning, but in time,......

Words: 262 - Pages: 2

Dimensional Weight

...weightSummary of Dimensional weight Dimensional weight is also referred to as volumetric weight. It is the calculation technique used by many commercial freight transport companies to determine the hypothetical weight of a package. It indicates the amount of space that the package takes up in correlation to the actual weight. Dimensional weight is used to encourage shippers to package more thoughtfully and gives Couriers an opportunity to make up for lost profits, with shipping, packaging and handling costs. How to Determine Dimensional Weight: Multiply the packages dimensions in inches to equal the volume in cubic inches. LxWxH=V 25”x25”x25”= a Volume of 15,625 cubic inches * Note: Depending upon on whether your shipping the package Domestically or Internationally the FACTOR will change. The Factor also changes when you are converting to Metric or Imperial measurements. For Domestic Shipments: Example) Divide the Volume by 166 to determine the Dimensional weight in Lbs. 15,265 cubic inches /166 = 94.12650, now Round up to the next whole pound and your left with 94.13 Lbs. For International Shipments: Example) Divide the Volume by 139 to determine the Dimensional weight in Lbs. 15,265 cubic inches /139 = 109.8201, now Round up to the next whole pound and your left with 110 Lbs. Once you have figured out both Dimensional weight and the Actual weight of the package, Take the greater of the two and this is your Billable weight. Different couriers have......

Words: 277 - Pages: 2

Lookism and Weight

...I hope that I am on the right track as I attempt to complete this paper. I hope and pray to be finish by week 8 no later than week 9. Annotated Outline for Lookism and Weight I. Introduction A. Love the Body You Have B. Diversity Concepts, Research, Theories and Multicultural II. Weight- Discriminations and Lookism A. Ways Obese Individuals are Discriminated Against B. Weight Discrimination Explained through theories C. Theories to Reduce Weight Discrimination III. Ethnic and Cultural Awareness A. Personal Cultural Competence and Action Plan IV. Conclusion V. Reference Annotated Bibliography Aiken, Jane H. (2007). Striving to Teach “Justice, Fairness, and Morality”. Clinical Law Review, 5, pp 1-67. This article discusses justice means giving each person what he or she deserves or, in more traditional terms, giving each person his or her due. Justice and fairness are closely related terms that are often today used interchangeably. Brownell, K., & Puhl, R. (2004). Stigma and discrimination in weight management and obesity. The Permanenie Journal, 7 (3), pp. 21-23. This articles discuss clear discrimination against overweight people has been documented in three areas: education, health care, and employment. The reason for this appears to be very strong anti-fat attitudes. Constantine, M., Hage, S....

Words: 582 - Pages: 3

Weight Watchers Marketing

...MARKETING STRATEGY 3.1 Mission Weight Watchers Workouts is a full-service, weight-loss program designed to provide participants with tools to engage in a healthy lifestyle all while having fun and bettering oneself. Participants will engage themselves to not only achieve their goals of a healthier lifestyle, but also be provided with the tools to maintain their enjoyable life afterwards. The highest standards of quality customer service will provide participants to become life-long members of the Weight Watchers Workouts facilities. 3.2 Objectives Weight Watchers Workout’s marketing objectives will be geared towards increasing product awareness and growth from existing gym members and Weight Watchers customers. The primary goals will be to grow their customer base and profit from this brand extension. Weight Watchers Workouts plans to increase its customer base by five percent each quarter with the goal of tripling its customer base within the first five years. Weight Watchers hopes that with the popularity of healthy living and the combined forces of Weight Watchers and gym memberships, customers will see the value in combining their weight-loss endeavors into one full service location. 3.4 Target Markets Local marketing will be introduced first in the United States to slowly grow their locations and build the customer base. Participants who are already taking advantage of the Weight Watchers program will be targeted first in order to......

Words: 381 - Pages: 2

Fmovies.io | Adatlap 2001 Nana 160 ember kérte. 1981 Egy kórház magánélete 158 ember kérte. Adatlap 1982 Mondj igent a ruhára- A koszorúslányok 1.-2.-3 és a 4.évad 154 ember kérte. 0 Baleseti helyszínelők 150 ember kérte. 2005 W-Two Worlds 147 ember kérte. 0 Kung Fu (1972–1975) 144 ember kérte. 1972 Tarzan 1991 144 ember kérte. 1991 Esküvői tortacsodák 135 ember kérte. 2008 I Married an Anti-Fan (2016) 132 ember kérte. 0 Zoey 101 127 ember kérte. Adatlap 2005 Camila 118 ember kérte. Adatlap 1998 Kamisama hajimemashita 117 ember kérte. 2012 Yuan lai shi mei nan 115 ember kérte. Adatlap 2013 Sweet Valley gimi 114 ember kérte. 1994 Boys Over Flowers 112 ember kérte. 2009 Jealousy incarnate 109 ember kérte. 2016 Celeste 105 ember kérte. 1991 Beépített főnök - Ausztrália 105 ember kérte. 2010 A korona ékköve 104 ember kérte. 1984 Hawaii üzenetek 103 ember kérte. Adatlap 1995 Mint a filmekben 102 ember kérte. Adatlap 2001 Katts és kutyája 101 ember kérte. 1988 Fekete Skorpió 100 ember kérte. Adatlap 2001 Az ügyosztály 99 ember kérte. Adatlap 2001 You yi ge di fang zhi you wo men zhi dao 79 ember kérte. 2015 Another Oh Hae Young (Another Miss Oh) 76 ember kérte. 2016 | Read Essay