Wing and a Plan

In: Business and Management

Submitted By tmrichar
Words 740
Pages 3
Unit 5 Individual Project

Business on a Wing and a Plan

Introduction For nearly the last 100 years, airplanes have captured the imagination of the world. As the technology has progressed and the airline industry grew, competition has grown as well. Two of the top companies in today’s airline market are Boeing and Airbus. While these two companies are in the same business, they have different development strategies. Comparing the strategies of the two companies will show how each came about their most recent new products. While Boeing and Airbus are part of the top airline manufacturers in the world, there are several other companies hoping to be a part of that elite group. With the intense competition and faltering market, it is important for manufacturers to spread out the risks inherent in the development of multi-million dollar machines.
Product Development Strategy Boeing’s approach to product development can be seen throughout the company’s history. It was the science of aviation that dictated what to build. In the case of the Sonic Cruiser, the engineers that develop the planes sought to create a faster and more efficient plane. Starting with a blank sheet, the engineers designed a plane using all the best principles of science, crafting a plane that could transport passengers at nearly the speed of sound. The intent of the Sonic Cruiser was to focus on the idea that the way travelers flew, it made more sense to build a smaller but faster plane. A smaller plane could land at many more airports than a larger plane, giving passengers more choices and less chance of a layover. Unfortunately, the Sonic Cruiser never made it into production. But much of the same technology was used for the 787 “Dreamliner.” Keeping efficiency paramount, Boeing developed the 787 as its new medium-bodied plane with ranges unmatched by others of it…...

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